The International Olympic Committee (IOC) has asked Chicago to re-design its 2016 Olympic logo. Last October, Chicago officials unveiled a logo as the visual element of their 2016 Olympic bid. The logo featured a torch with a flame that resembled the city’s skyline. It was designed to commemorate Chicago’s architectural style, while focusing on the idea of “a city that rose from the ashes” during the 1871. The orange flame looked a lot like the famous ...

Accounting is a process that primarily discloses financial information of the company. It is generally used by the decision makers, including managers, investors, tax authorities, etc., to allocate resources inside and outside of the company. Accounting is also termed as the “Language of Business”. Thus, many accounting firms have taken a visible and more prominent shape in the mainstream business world.                   Like many businesses, accounting firms need proper marketing ...

The cultural change in urban lifestyle has resulted in an increased demand for branded furniture. People have started appreciating the values of quality, functionality, durability and design. In order to properly market their products, furniture companies are adopting the best possibilities to make their products a household name. Therefore, branding has now become a striking solution to create consumer awareness. Moreover, a wonderful way to do this is to ...

HP, one of the world’s largest IT companies has acquired Logoworks, one of the leading logo design company. As announced by HP, it has entered into an agreement with Arteis, which operates Logoworks. Logoworks offers affordable packages from simple logo designs to complete marketing strategies. HP plans to make use of these by providing access to small businesses by helping them design professional solutions for their marketing tools. According to executive vice president, Imaging and Printing Group, ...

Every one of you must have discovered by now that Google posted an Earth Day logo today, which depicts a melting ice berg. On the other hand, Yahoo has also come up with an Earth Day logo by converting its exclamation mark into a light bulb which is powered by the Y windmill. Yahoo may be striving for an attractive look but here Google wins with its lasting impact. Ask has also posted its Earth ...