In 2002, Hewlett-Packard (HP) acquired its rival Compaq Computers generating much controversy inside and outside the company. The US$ 25 billion deal cost the HP’s then CEO, Carly Fiorina, her job. However, buyers found the merger a welcoming change and have since recognized Compaq as a part of HP. But soon after the merger, a new problem was in sight for HP as consumers failed to understand the difference between HP and Compaq PCs. After five years of unsuccessful tagging of the HP brand on Compaq products, HP recently unveiled a new Compaq logo at the “Making Connections” event ...

Fiat has a new identity! Well, almost. It all happened last week, when Fiat’s UK operation changed its name. The company formerly known as Fiat Auto (UK) Ltd., renamed itself to Fiat Group Automobiles UK Ltd. on June 29, 2007. This change is a part of Fiat’s new corporate culture program. In steps to signify this transformation, the Fiat Group Automobile UK Ltd. has chosen a new Fiat logo which resembles with the previous Fiat logo of 1959. The previous logo was in use till 1965. This new Fiat logo has adorned the company’s new Fiat Bravo, which went on ...

Last week, we introduced a LogoBlog Poll at Logo Design Blog to know what our viewers and readers like. The first topic was about the best logo design ever created. We carefully chose only five logos from a collection of literally thousands of impressive, famous, successful and highly recognized logos in the world. Our selection comprised of the Apple, Nike, McDonald’s, FedEx and Coca-Cola logos, in no specific order or preference. As for the results, it was a close win for Apple Logo with 27 (40%) votes out of the total 68. The runner up was the Nike logo winning 22 ...

Information Technology (IT) is an ever expanding field of computer sciences and communications. It refers to using computers and its related components (software, hardware, networks etc.) to process, store, safeguard and recover any electronic data. It has also become the backbone of the recent telecommunications revolution, enabling efficient and cheap communication and the transfer of data across the world within minutes. IT is a booming industry that requires huge investments and proper marketing and branding strategies for the promotion of its products. Thus, an IT logo needs to express the advanced technological nature of the business while still focusing on ...

The 4th of July is a momentous day in the history of America, commemorating the declaration of independence from the Great Britain in 1776. As part of the Independence celebrations, fireworks, parades, football games, and other private and public events are hosted throughout the nation, signifying the American culture, history and government. This patriotism is often seen enthusiastically displayed at various platforms of the society by means of American flags, badges, posters and logos. Even on the internet, many search engines and websites feature special 4th of July logos to signify their part in the nation-wide celebrations. Among them, we ...