Latest in the news about the paparazzi’s favorite celebrity Britney Spears is her soon to be debuted fragrance “Believe”. Renowned cosmetics company, Elizabeth Arden, will soon launch “Believe” which is Britney’s latest and third in line fragrance (the first two being “Curious” and “Fantasy”), branded by the cosmetics giant. Sadly, the starlet’s already sinking career is stricken with allegations of logo copyrights violation in the “I believe” / “Believe” frenzy. After much speculation, it has ...

In an age, when products, services, and concepts are all crossing barriers due to globalization, certain ‘Global Brands’ have managed to achieve what others can only dream of. In addition to being valuable, these global brands are identified with powerful logos that deliver highest levels of recognition, distinctiveness and popularity to their respective products and services. But with so many existing global brands, it is hard to conclude which one of them actually translates power ...

Fashion is an integral element for almost everyone with an approach towards style and elegance in the way s/he appears. And in today’s competitive world, there are certain designer brands that are ranked above the rest. They are responsible for creating and popularizing new trends in fashion and some of them have achieved an almost guru-like status due to their immense popularity. Thus, some designer logos have managed to achieve worldwide recognition unlike others. These ...

The newly re-branded Citibank logo was unveiled on February 13, 2007. The launch event, which was notably quiet, featured the announcement of the sale of the umbrella logo, and the creation of the new modified signature system. This change was an endeavor to merge the group’s various companies into one unified ‘Citi’. The change took place primarily due to the transformation of Citibank from “Citigroup” to “Citi”. This transformation was made in 1999; however, the ...

A logo is characterized as a dominant emblem or signature mark that relays origin, identity, or ownership. The foremost purpose is to draw out recognition. The objective of a logo is to act as an identifier, to communicate a desired idea or feeling, and to create an effective emotional reaction. A stimulating logo design can strengthen your product’s image and business identity, thus defining the nature of your company or organization. And so in view of ...