Since we last covered the London 2012 Olympic Logo, we received many quarrelling comments about the concept and design of the logo. Though, the reaction was inevitable, the intensity however, was least expected. It was not only LogoBlog that experienced such phenomenon, but this ‘British embarrassment’ was widely seen and heard all over the Internet. It so happened that within hours of its initial launch, the London 2012 Olympic Logo was largely rejected by many sects of the British society, including a large number of designers. Moreover, the whole world later joined the British denial by means of a petition ...

Many logos encompass the element of speed in them to represent innovation, constant evolution, movement and rapid development in their respective areas. Last week’s LogoBlog poll focused on the logos that fully correspond to speed, in terms of the qualities mentioned above, or the ones which ‘translate speed at the maximum’. With the availability of countless logos that symbolize speed, we narrowed down our choices to Superman Logo, Nike Logo, Jaguar Logo, FedEx Logo and Boeing Logo, each representing ‘speed’ to the full in their different categories. As anticipated, Nike logo was the clear champion by gaining 48% of the ...

In the first week of November 2007, Enterprise IG announced that it has been renamed The Brand Union. According to Simon Bolton, worldwide CEO, the new name and identity are a move towards aligning the 21 offices around the world. The Brand Union came into being as “Enterprise IG” in 1996, and was the productive outcome of numerous design agencies. The Brand Union’s new symbol is a unique representation of the letters or counterforms that spell the words ‘brand’ and ‘union’. Their arrangement speaks for the bringing together of people, their ideas, touchpoints that brands need to thrive and above all, ...

Paul Rand was one of the most influential graphic designers of the 20th century. His valued contribution to the design medium is remarkable and acknowledged by clients and critics alike. His work received recognition in his early twenties due to his groundbreaking innovation in design, typography and graphic design. However, it was the area of corporate identity design during the mid of his design career, that he shot to worldwide fame. He is regarded as the one who has actually set standards for the creation of corporate logos, and that too, by devising the pre-requisites of modernity, simplicity and ease of ...

"Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated." These remarkable words were spoken by Paul Rand (1914 – 1996), the most important and undoubtedly, the most gifted graphic designer of our time. Paul Rand's design expertise covered advertising design, illustration and industrial design, and typography. He was known as an artist, painter, and lecturer and recognized for creating outstanding design mechanisms. More importantly, Paul Rand became increasingly famous in ...