Many companies strive towards a flexible and varying identity to avoid looking stagnant, and out of date. Brands such as Google, MTV and now VH1 have managed to make this concept come to life, by altering their logos faster than any fashionista’s wardrobe. By adopting such customized symbols and reinventing their identity from time to time, they adhere to the iconoclasts’ principle which dictates that one becomes bored with viewing the same identity over and over again. Hence, a change is more likely to attract enthusiastic attention. However, this view is heavily argued by traditionalists who remain steadfast to their ...

Latest in the news about the paparazzi’s favorite celebrity Britney Spears is her soon to be debuted fragrance “Believe”. Renowned cosmetics company, Elizabeth Arden, will soon launch “Believe” which is Britney’s latest and third in line fragrance (the first two being “Curious” and “Fantasy”), branded by the cosmetics giant. Sadly, the starlet’s already sinking career is stricken with allegations of logo copyrights violation in the “I believe” / “Believe” frenzy. After much speculation, it has been noted that the perfume’s brand is a total rip-off of a Canadian charity organization “Mondonation”. Monodonation came up with a distinct, simple and heartfelt ...

In an age, when products, services, and concepts are all crossing barriers due to globalization, certain ‘Global Brands’ have managed to achieve what others can only dream of. In addition to being valuable, these global brands are identified with powerful logos that deliver highest levels of recognition, distinctiveness and popularity to their respective products and services. But with so many existing global brands, it is hard to conclude which one of them actually translates power in its logo, or in other words, proves to be an effective and strong brand image. Hence, we chose the top six global brands and ...

Fashion is an integral element for almost everyone with an approach towards style and elegance in the way s/he appears. And in today’s competitive world, there are certain designer brands that are ranked above the rest. They are responsible for creating and popularizing new trends in fashion and some of them have achieved an almost guru-like status due to their immense popularity. Thus, some designer logos have managed to achieve worldwide recognition unlike others. These designer logos are synonymous with high-end fashion, glamour, elegance and style. They are the logos of corporations that rule the world of fashion. Chanel Designer Logo ‘The ...

The newly re-branded Citibank logo was unveiled on February 13, 2007. The launch event, which was notably quiet, featured the announcement of the sale of the umbrella logo, and the creation of the new modified signature system. This change was an endeavor to merge the group’s various companies into one unified ‘Citi’. The change took place primarily due to the transformation of Citibank from “Citigroup” to “Citi”. This transformation was made in 1999; however, the emendation of the brand logo was put off, as the CEO of the Citibank Corporation, Charles Prince, was waiting to eliminate the umbrella from the ...