With yesterdays unveiling of the new Indian Postal Service logo, there is much talk about the symbolism involved in government agencies and their branding choices. I would like to take a look at some of the global logos that you may see daily and not take the time to really examine. Considering current events, how about we first look at the Indian Postal Service. A Raja, India’s Minister of Communications and IT has recently announced plans ...

I have made my personal admiration for Paul Rand quite clear in my past posts. I was amazed to find however that I have not yet even so much as commented on Saul Bass. As my fellow enthusiasts know, Saul Bass is one of the most influential artists in many different forms of American art. Film, logo, graphic, posters, animation, he does it all. You know his work even if you don’t shop for brand ...

If you have a TV, computer, cell phone, newspaper, eyes, ears, or any of the five senses at all, you know that both Merrill Lynch and Lehman Brothers experienced an interesting turn of events over the past weekend. In case you don’t, Lehman Brothers, one of the world’s four major banks filed for Chapter 11 bankruptcy. In the very same weekend, Merrill Lynch, another large player in the world banking market, was bought out by ...

With political tensions mounting I’m hesitant to even mention the name of any presidential hopeful, but I just cannot resist. Considering that Jessica had already touched on the ever changing Barack Obama logo, I would like to discuss John McCain in the interest of fairness. McCain’s logo is, well, McCainish. There is a certain feel of undeniable boredom that flows over the image. Surely the McCain camp can think of something a bit more ...

In contrast to the Football logos of Europe, American football teams follow different trends in their branding choices. Unlike many of the European football clubs, NFL teams are based around their mascots. Cowboys, Eagles, Bengals, Browns, etc. The importance of these mascots changes the face of the logos which represent them. This tends to reduce clutter in the design. Many NFL teams have found the perfect balance between their history and simplicity that the European ...