How often do you look really closely at your favorite team’s uniform? Probably never, the game is too fast to really notice anything but the colors and number. How closely do you think you would look at your team’s uniform if a trip for 4 to the Stanley Cup rested on your keen observation? Pretty closely if you’re a hockey fan I would assume. Reebok and the NHL are bringing a new type of attention ...

In response to many of the emails that I’ve been receiving lately, I think it may be appropriate to introduce myself a little more thoroughly than I originally had in my first post. I would like to start by thanking all of you who have shown interest in more than just my articles, and I appreciate all of the interesting logo conversation. Well, for starters, I am currently studying at the graduate level, pursuing a ...

It appears that Apple just cannot be stopped, nor ripped off. The popular manufacturer behind the Mac, iPhone, and iPod has recently concluded litigation against a small Chinese computer company. Apparently the logo of New Apple Concept Digital Technology was too similar to that of the American Giant. In a settlement that granted Apple $58,000, the Chinese company was found in violation of trademarking laws. The Apple logo has been a part of American technology ...

How many of you wish that you could spend eternity with your favorite sports team. While it may seem a little odd, there are some super fans out there who want nothing more than to rest in peace with their sports club. Recently the Boston Red Sox have begun selling custom caskets. Like anything else in a sports fanatic’s life, a casket should also be branded. Now I know that I’m a self proclaimed logo ...

You’ve seen it on t-shirts, bumper stickers, billboards, and basically all over the world. The city that never sleeps has owned one of the world’s most recognizable logo design for years. However, many have always believed that the I Love NY logo always represented just the small corner of NY that is New York City. No more. New York has just paid over 17 million dollars to change that. The redesigned I Love NY logo ...