Hello Everyone. As Jessica so eloquently alluded to, I am Kevin Scott, the new voice of LogoBlog.org. I couldn’t be more excited to develop a relationship with you, the readers. As a self proclaimed logo fanatic, it’s hard to find topics that I enjoy more than logo design. Looking at logos, critiquing logos, talking about logos, I like it all. LogoBlog.org has presented me with a new opportunity that I have never experienced before, an online community of fellow logo aficionados. Since this is my first post I would like to keep it light and fun. As I’m still ...

Adieu! I have too grieved a heart to take a tedious leave William Shakespeare Merchant of Venice Hello out there my logo friends. Unfortunately this post won’t be one of the most favorite I have ever written. I would even be willing to admit that it may be my least favorite. I regret to inform you that I will no longer be on LogoBlog.org. Due to personal obligations and an ever busying schedule, I cannot afford the time or energy to sustain the level of commitment I believe this community deserves. Don’t worry however; I am leaving you in safe hands. A colleague ...

With the 2008 Olympic Games here, it is hard not to catch the spirit of international competition. With 302 events in 28 sports, the games offer a vast field of athletes the opportunity to represent their country on a global stage. While often overlooked, selecting the stage itself however is very much like a competition. Just like the athletes who tirelessly train and prepare for the games, cities and their respective countries also put a great deal of preparation into possibly being chosen as a host city. Among the mountains of paperwork, media attention, structural capacity, and required support of Olympic ...

Most companies looking for a branding solution will toss and turn losing sleep over the most minute details of their company logo. What many of them are looking for is the “perfect” logo that will be universally recognized. What they don’t realize is that while a logo does help you get noticed, it is the product that really sets you apart. To find that perfect balance it makes sense to look where you find the answer to almost every other question looming today, Google. While Google was revolutionizing how users navigate the internet, they were also changing the face of their ...

Examining and evaluating logo design is often done through the lens of graphic design principles and visual communication standards. Although such evaluation is purely subjective, shapes, typography, and color, stand as obvious visual cues to the design of the logo. But what about the not so obvious? The mathematics, psychology, and semosis, behind the creation of a logo. Maggie Macnab explores this topic in depth in Decoding Design: Understanding and Using Symbols in Visual Communications. Through teaching logo design at the University of New Mexico for over ten years, being published in several design centered magazines, and speaking to the design community ...