Since my last post about the show “Lost,” got a lot of hype, I decided to write a little more about it. I don’t really watch much prime time TV, I usually have too many other things to do, but I always make an exception when it comes to the logos of Lost on Wednesday nights. The group of characters we follow, are currently in the future facing the ultimate question of if they should or should not return to the island that has forever changed their lives. All this time travel has made me remember past episodes to see ...

The very well known financial company, Citi Group has decided to turn in their classic umbrella Citi Group logo and change over to a simple colored arch over their name. The classic red umbrella has been sold to Travelers, the insurance company who had already been using the logo. Citi group finalized the sale recently, with an upbeat attitude about their growth and change. Citi Group still has a large steel structure, resembling its former logo, outside of New York’s investment bank. The structure was not a part of the deal with Traveler’s, however Travelers is hoping it will sent ...

As a huge fan of the show “Lost,” I base my Wednesday nights around watching it. I get home and make sure I pack my bag and lunch for the next day, do a quick work out, shower and have my pajamas on with a bowl of popcorn promptly by 9:00. The next hour is total enjoyment watching my favorite characters attempt to figure out what is happening to them and how to deal with their current situation. As I was watching the most recent episode, I got to thinking about the marketing aspect of the show and of course, ...

Hello everyone, I just wanted to take the time to introduce the newest member of the Logo Blog team. I’ll still stick around as Editor in Chief, but our contributing staff writer Nora Reed will be writing posts in the future. She’s got some great ideas and I’m sure you will all love her and her work. She loves comments and opinions, so please feel free to speak up. She is a fellow logo enthusiast, with a great interest in brands, film design , and design inspiration Nora is also a big fan of Paul Rand. Thanks to all of ...

Times are tough. The economy is collapsing. Everyone has been talking about it. It’s in the papers, on the news, online and even at the jobs we no longer have. I think I speak for everyone when I say, we are sick of hearing about it. How can anything get better when everyone is miserable and terrified of what’s going to happen next? Sometimes things are a little beyond our control and letting it victimize us isn’t going to help anything, so why not laugh about it? Optimism is the key. The glass is always half full, things will get ...