Eulda is a Paneuropean graphic design award scheme that recognizes the best European logo designs and trademarks. This prestigious award is juried by a panel of 30 judges consisting of ‘10 top design professionals, 10 marketing managers from major international clients and finally 10 members of the public (provided respectively by the worldwide established organizations BEDA, Aquent and Consumers International)’. Eulda is the only award scheme in the world endorsed by more than 50 international and national design associations.

To enter in Eulda ‘07, a logo must be published, printed or visible online from January 1, 2006 till December 31, 2006. Only entries from or within Europe (including the UK, all Scandinavian countries, all EU countries etc.) are eligible, though European citizenship and European HQ are not a requirement. There are entry fees required during submission of the logo/s amounting €72 for 1 logo, €120 for 2 logos and €48 each for 3 or more logos (all prices are VAT included). The deadline to submit entries is May 18, 2007 after which a late fee of €25 will be charged, though no entries after May 28, 2007 will be entertained. The winning entries will be awarded with trophies exclusively designed for Eulda as “Best of Europe” and “Best of Nation”.

Last year (2006), Portugal’s ‘Grutas e Centro do Vulcanismo’, designed by João Pacheco of Shift design for Sociedade de Desenvolvimento do Norte da Madeira, was awarded the “Best of Europe” trophy whereas, various interesting designs were awarded the regional “Best of Nation” honors. Among them, I found Croatia’s “No landmines!” humanitarian concert, Finland’s Amnesty International, Italy’s Studios, Latvia’s Speaking Stones and Spain’s Carlos Trénor, to be very attractive and appealing. Let’s see, which logos will receive this year’s top prizes.

The winners of Eulda ’07 will be announced in September 2007.

For more information visit www.eulda.com

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With the progression of ‘globalization’ since 1944, many companies have understood how important consumer advertising is for the success of their products worldwide. For this particular reason, companies have started giving special consideration to their products’ branding. And for branding, the best way to globalize a product is through proper ‘logo-ing’. ‘Logo-ing’ refers to establishing a strong corporate identity for a company and ultimately to its products. It includes all the necessary steps involved in creating, registering and marketing a company’s logo, and eventually making it a house-hold name. Hence, proper logo-ing performs many important functions for the success of any brand. Let’s look at some of the various functions of logo-ing:

1. Visual Representation:

Logos are the visual representation of the nature of a company. That’s why, logo-ing constantly offers the viewers a general perception about the company’s products and services and provides the company a chance to attract new customers.

2. Corporate Identity:

As a business progresses, logo becomes its corporate identity. Logo-ing not only protects the products from being copied by others but also, provides the company with worldwide recognition.

3. Adaptability:

From stationery to products, logo goes with everything that a company possesses. Hence, logos
should have the tendency to look good on any and everything on which they are placed. Thus, the flexibility of logo-ing cannot be neglected.

Logos are often the only marketing strategy for companies to advertise their products. That’s why it is important for the companies to do proper logo-ing of their brand for the continued success of their business.

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Annie Sullivan once said that ‘children require guidance and sympathy far more than instruction’. That’s why kids logos should be designed in a direct manner with friendly and caring colors, images and fonts to attract children, rather than an instructional way which is targeted for older audience.

The whole idea behind kids logos is to express the motive of the company to the younger viewers and consumers of its products and services. Clearly, kids at a young age don’t have the tendency to separate fact from fiction and right from wrong; which is why it is crucially important for the companies, which target their products and services towards kids, to display honest and informative messages with their kids logos. It is also important for these logos to carry with them the elements of bright and cheery colors, interesting and imaginative images and artistic but simple fonts.

Element of Kids Logos:

Kids logos should be kept as simple as possible. It should also be informative, friendly and attractive.

1) Colors:
The colors to be used in kids logos must primarily be bright colors. It not only offers the element of attraction to young viewers, but also assists in their growth of interest about the product or service among them.

2) Images:
An image provides expression to a logo. Similarly, an image in the kids logos provides the visual expression or idea of the brand. For this purpose, image/s used in kids logos should be relevant to the mission of the trademark. It should be simple to understand by kids and at the same time informative as children cannot comprehend as to what’s written on the product.

3) Fonts:
Fonts do not play a crucial role in the success of kids logos because younger children are unable to understand the text. It is however, a significant element too. Fonts used in these logos should be child-oriented with bright colors, artistic designs and attractive typefaces.

Logos are the symbol of recognition of a trademark. They are meant to attract consumers towards them and emphasize the essence of the company and so, it is necessary for the logos to be strategically planned for a target audience. Thus, kids logos should be centered on the habits of young children and be a magnet for them. It should revolve around the mentality of juvenile audience, but with a mature focus.

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Symbolism in religion has existed from the beginning. It refers to the use of certain figures, marks, symbols and texts to signify a religious message or divinity, such as the cross for Christ and Christianity. Hence, it is an important characteristic of most religions.

A religion can best be described as the language of concepts related to human spirituality. That’s why when it comes to the designing of religious logos, proper attention should be given to the structure of the logo. Religious logos should be designed in a manner that will easily portray the concept of the respective religion. It should symbolize the religion’s message, mission, norms, values and mostly importantly the religion itself.

Features of the Religious Logos:

Following are the main attributes of religious logos:

1) Colors:
Colors used in religious logos are usually light and sober, like white, black, etc. Yet, they’d include the elements of red, yellow and blue. These colors represent peace, harmony and faith because of which, they are common in religious logos.

2) Fonts:
Religious logos have fonts that are simple and bold. Among them, Times Roman and Serif are widely used because of their simplicity and character.

3) Style:
The general approach in designing religious logos is simplicity and relevancy. It should strongly be taken into consideration that religious logos incorporate an idea that does not offend the believers of the religion for which it is made. The style should be conformist and tangible in religious logos.

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Logos are the iconic symbols designed to represent the identity of a company, organization, product, and service. These days, there are many corporations and businesses using signs or emblems as logos with features similar to one another. As a result, people face the problem of putting the right logo with the right company. That’s why in order to make logos unique and effective, designers must emphasize the use of names, colors, graphics and images in the logos for it to be exclusive.

But in the zealous crusade waged globally against fiscal and monetary expansion, the real powers of logos have often been neglected. These powers, though hidden, have started a war among the brands, resulting in companies creating distinctive and quality logos for their brands.

The Purpose of War:

Companies are now trying everything and even harder to get the proper attention of the consumers towards their products because of possible competition. Logos like Google and Nike have not only managed to get maximum exposure from the consumers through their logos, but have also successfully managed to be the leaders of the respective industries.

The Art of War:

Though the products offered by these companies proved to be unique, their logos are the main attraction of their popularity. When a business establishes, its symbol becomes synonymous to the brand’s fidelity and worthiness. Similarly, when Google was first launched, its website contained just the logo and a search box. Now, it has become a symbol of a powerful brand; and its logo can be seen on other websites as well. That’s the power and motive of the Google logo: carry the brand to almost every other website possible and rule the web search.

For Google, the purpose of war might be to surmount the web search engine; for Nike, its whole another story. Nike takes pride in being the sports engineer. Their products envision technological breakthroughs in the field of sports technology. From latest football gear to the hottest and advanced footwear, Nike has always created something exclusive and hi-tech. That’s why the brand needed an equally strong logo to fulfill their motive of being innovative. Hence, the Nike “Swoosh” fulfilled that. The Swoosh like the brand is intensely innovative and original which had become a major element in advertising of the brand,

The Outcome:

Other brands and their logos may have similar motives of the war, but whatever the reasons may be, there sure isn’t any collateral damage of this war. The war of the logos is happening and it will continue to take place with greater power.

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