The Launch of New Fiat Logo

Fiat has a new identity! Well, almost. It all happened last week, when Fiat’s UK operation changed its name. The company formerly known as Fiat Auto (UK) Ltd., renamed itself to Fiat Group Automobiles UK Ltd. on June 29, 2007. This change is a part of Fiat’s new corporate culture program. In steps to signify this transformation, the Fiat Group Automobile UK Ltd. has chosen a new Fiat logo which resembles with the previous Fiat logo of 1959. The previous logo was in use till 1965.

This new Fiat logo has adorned the company’s new Fiat Bravo, which went on sale on Saturday 30th June. The new Fiat logo is the continuation of FIAT’s initial image with red and grey colors. The grey in the new Fiat logo represents the metal coil used by the dealers for individualization, whereas, the ruby red symbolizes the spirit of the Fiat mark. The new brand name is Fiat Professional. The two versions of the new Fiat logo are jointly designed by the Fiat Style Center and Robilantassociati. The second version of the new Fiat logo with the word “PROFESSIONAL” under the main logo will be the new emblem used by the Fiat dealers in the UK.

In a statement issued by Fiat, Luca De Meo, Fiat’s Brand President, explains that the new Fiat logo will focus on the company’s rebuilding program and the newly created products. This new Fiat logo gives the company and the brand an international perspective of its utility range. However, in a striking contrast, the new Fiat logo is a modern modification of the company’s earlier Fiat logo.

The international community of customers and critics have enthusiastically accepted the new Fiat logo design due to its simplicity and relevancy. No doubt, the new Fiat logo intelligently translates the company’s vision into a brilliant statement of class, innovation and technology.

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This entry was posted on Wednesday, July 11th, 2007 at 1:22 am and is filed under Logo Design News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.