The inside scoop about the Logo Design Business.
Of all the design applications that are being used commercially, Adobe Photoshop is the most popular, extensively used and widely appreciated. Recently, the Adobe family suddenly decided to change its
Photoshop logo and this face lift has not been successful in achieving appreciation (or even approval!).
The old Photoshop logo was a simple one, with just a ‘P’ and “s” written in white, with a blue background. Its size was somewhat more compact and smaller if compared to the new Photoshop logo.
The new Photoshop logo has a distinct, readable font with ‘Photoshop’ in a large font and the slogan ‘See what’s Possible’ in a smaller one at the bottom.
The font of the new Photoshop logo is bold and distinguishing and the three dimensional icon seems to present a ‘P’ in its speech bubble like appearance. The logo size is small whereas the font is large and prominent. The new Photoshop logo seems to spread out if compared to the previous compact one. The colors used are the same, i.e. white and blue (in lighter tones, though!), but the new version of the Photoshop logo has black added to it as the font color, which gives a more formal tone to the logo and makes the font prominent.
However, after all the creativity exercise, this new Photoshop logo has received a lot of criticism. Everyone was well associated with the previous, simpler version of the Photoshop logo and the condemnation is basically over the speech bubble. What does the Photoshop logo have to do with a speech bubble? And what is the hole trying to imply? These questions remain a mystery to the millions of users of this golden digital imaging standard. According to many, instead of creating a professional outlook, Adobe has unfortunately come up with an amateur look for its Photoshop logo.
About Adobe Photoshop:
Adobe Photoshop is a graphics editor developed and published by Adobe Systems. It is the current market leader for commercial bitmap and image management. Known as the industry standard for graphics professionals, Photoshop is the flagship product of Adobe Systems.
About Adobe Systems:
Adobe Systems Incorporated is an American computer software company. It develops and markets various design softwares including the widely used Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Flash Player, and Adobe Acrobat. The company recently acquired its long time competitor, Macromedia, a graphics and Web development software house, producing similar design and imaging products.
