• 18Nov
    NASCAR Truck Series Spins Out Changes Sponsor for 2009

    As some of you need for speeders out there may know the NASCAR Truck Series is apparently switching sponsors to Camping World in 2009. You may know the NASCAR Craftsman Truck Series as a staple of the racing world, but its course has run out. Now you may be expecting me to draw some conclusion between this switch and logo design. Well, touché, you caught me.

    In their defense I have no extensive knowledge of why exactly Craftsman will no longer sponsor the series, and I’m sure it has to do with far more complicated economic reasoning than I could ever comprehend. But in my little design, it’s because of a snore of an outdated logo. Take a look at the NASCAR Craftsman Truck Series logo below. I have also included the Craftsman logo below it.

    I’m honestly not sure how this logo has remained afloat as long as it has. I use Craftsman tools, and they have quite the impressive line of wrenches, drills, and bolts, but design isn’t exactly included in their tool box. As you know I always root for the more creative of the two companies, so I have to give my official endorsement of Camping World becoming the new official sponsor.

    Now look at these logos. Camping World’s logo is miles ahead of Craftsman. Simple, clean, colorful, and smooth. The color scheme alone completely changes the feel of the NASCAR Truck Series logo and adds a more dynamic feel. Even just the italicized look of the old circular logo makes me feel faster. My only wish, is that some of the graphic in Camping World’s logo was involved. I know Camping World will have more advertising than they can dream of with all of the races and TV coverage, but it can never hurt to have your brand image on all of it too. Overall however, I see progress.

    If you take a look at the Sprint Cup Series logo you’ll see what I mean. It may be difficult because of the additional text in Camping World, but I want to see those mountains. I think the graphic in Sprint’s logo makes the image more exciting and memorable.

    Same with the Nationwide Series. Come on NASCAR, let Camping World get their logo onto their series logo.

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1 user responded in " NASCAR Truck Series Spins Out Changes Sponsor for 2009 "
    • Jason Says:
      February 24th, 2009 at 2:00 pm

      I gotta disagree–I think the Craftsman logo is fantastic. It screams reliability and dependability with its even spacing and its spare color palette. The “Camping World” logo might be nice to have on a storefront, but on a hammer, wrench, or toolbox, the Craftsman logo looks right at home and provides an easy, obvious color scheme to match.

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