In 1970, design student made design and music history by designing a logo for The Rolling Stones, for just $250. Today, the Victoria and Albert Museum in London, purchased the original artwork for $92,500.
The iconic tongue and lips logo, first used on the band’s “Sticky Fingers” album, is one of the world’s most recognized logos. The pop art inspired logo came about after lead singer Mick Jagger was frustrated with then label Decca’s increasingly boring designs.
After visiting Pasche’s student exhibition at the Royal College of Art, Jagger approached Pasche and commissioned him to design a more exciting, modern logo.
Pasche who later designed for The Who, Paul McCartney, and Dr. Feelgood,created rock history and The Words Greatest Rock and Roll Band was forever associated with Pasche’s creation.
Now, The Victoria and Albert Museum the world’s largest museum for decorative art and design has purchased the original artwork and will forever enshrine the pop culture icon.
Purchased for $92,500, the majority of the buy was financed through The Art Fund, an independent British charity that assists museums in obtaining works of art.
The Victoria and Albert Museum now has a piece of Rock and Roll history. What do you think about the purchase? What do you think about the logo?



