Microsoft, in a latest series of development, has got caught up in a logo design controversy on the blogosphere. The mystery developed when a video leaked on YouTube from the Microsoft Global Exchange (MGX) conference presumably presenting Microsoft 2011 brand logos. While the original video cannot be accessed after being pulled down, some snippets are still available that reveal new conceptual logos for Windows,WindowsPhone, Xbox, Bing and Office.
The Real Upcoming Slogan – Be What’s Next!
Apparently, the real purpose of the conference was to unveil a new slogan to go with the Microsoft logo. This was the only part of the video that the Redmond Company confirmed. Microsoft will be getting a new motto to go along with its logo design. According to the software giant the new tagline is “Be What’s Next.” Users should expect to see this motto on Microsoft products in the near future.
New Brand Logos or Concepts?
A few months back confusion caused Apple logo design folly to surface. This video does the same for Microsoft. It shows a fast moving sequence of morphing logos, shifting from Windows logo, to Windows Phone logo, Xbox logo, Bing logo, and finally the Office logo. While Microsoft clarified that the designs shown in the MGX were merely illustrating the “flexibility” of the software giant’s brands.
Following images are quiet blur, as these are the snippets sliced from the available videos, picked them from engadget.com so you could have a quick look for each of the brand logos concept.
Windows Logo Design Concept:
Windows Phone Logo Design Concept:
XBOX Logo Design Concept:
Bing Logo Design Concept:
MS Office Logo Design Concept:
Question of the Post?
Regardless of the confusion, I find the concept of flexibility of Microsoft’s logo morphing into their product logos, quite creative. Do you think that these concept logos should be implemented in reality?
22 Responses to “Microsoft 2011 Logos Controversy – Real or Fake?”
I’m not really sure I like these; they’ve clearly gone for sleek, sexy and modern – probably an attempt to appear more current in the face of their competition on all fronts from Google, Sony, Apple, etc.
It’s the shadows I don’t like, they make the whole thing seem a little flimsy. And the Windows and Windows phone logos seem far too minimal.
The new tag line isn’t bad though, and out of all of these I think the Office logo looks best.