On July 2005, the International Olympic Committee declared London as the host of 2012 Olympic Games. Since then, London has been a subject of great transformations, renovations and inventions. From newly build venues to improved public transport system, everything is being carefully planned and implemented. However, their creativity backfired on June 4, 2007, with the launch of London 2012 Olympic logo.
The new London 2012 Olympic logo is an iconic representation of the date 2012, in a graphical manner, which is designed in a wide range of shades of red, pink, green, orange and blue. Furthermore, the London 2012 Olympic logo is inscribed with the word London onto the digit “2” and the official Olympic five-rings drawn on the digit “0”. The logo was designed by Wolff Ollins and costs £400,000.
According to Seb Coe, chairman of the 2012 organizing committee, the new London 2012 Olympic logo “is the vision at the very heart of our brand”. At the launch ceremony, Mr. Coe added that the logo “will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world”.
But the critics, nationwide, did not heartily endorse the brand calling it “a waste of money” and “dreadful”. Bob Neill, an opposition member of the Conservative Party on the 2012 Olympic organizing committee, questioned Coe’s viewpoint. He opposed the design by saying “Lord Coe has described this logo as ‘ambitious, interactive and youthful’. I would describe it as hideous”.
Even the public seems to agree with Mr. Neill. A poll conducted by BBC on its website has shown surprisingly negative results with more than 80% of votes disapproving the London 2012 Olympic logo design. Within hours, a petition was published on the internet to force the committee to remove the logo. Interestingly, within two hours of its release, the petition was signed by more than 8,000 people, and by midnight, the number crossed over 13,000 signatures. Currently, the petition has over 15,000 signatures.
So far, the London 2012 Olympic committee has not issued any notification about re-designing or changing the London 2012 Olympic logo. But considering the public opinion and the amateurish design, the committee should try to improve the logo to compliment the creativity and style of the London 2012 Olympic Games.
The 2012 Olympic Games will take place in London, United Kingdom from July 27 to August 12, 2012, followed by the Paralympic Games from August 29 to September 9, 2012.
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