Comments on: London 2012 Olympic Logo, unveiled and disapproved!

By: dave

dave — Mon, 28 Sep 2009 04:17:03 +0000

The logo was designed by an Israeli, as you can see the logo spells zion. It was supposed to subliminally place the word zion in the minds of the British public.
It worked, because we now associate the shit logo with zion.

By: Patricia Napier

Patricia Napier — Fri, 28 Aug 2009 20:56:29 +0000

Very unique design!

By: U.K. 2 H.K. 2 U.S.

U.K. 2 H.K. 2 U.S. — Thu, 24 Apr 2008 20:40:02 +0000

That London Olympic logo which the organisers/officials are defending and say we’ll have to get used to and cost hundreds of thousands of pounds is only being defended because it cost so much, in my opinion.
If it had only cost 5 grand, they would have seen how bad it is and not felt stupid to face up to it and say ‘lets move on with a new design’, but to admit to wasting that kind of money on something rubbish would rightly make them look beyond stupid.
Maybe just slightly more dumb than defending it.
They could let the public submit ideas for ten pounds each and get a much better logo, and their money back into the bargain.
Show up the company that did such a nasty job.

By: Zebra

Zebra — Tue, 18 Mar 2008 17:03:43 +0000

I heard this logo involves unnecessary flashing in the advert…what about epileptic people??
I don’t see what this whole “world map” thing’s about.:?
It looks like a graffiti artist’s work.
Done on a wall with spray paint in under 10 minutes.

Yeah, well done.
£400,000 down the drain.

By: Nina

Nina — Wed, 12 Mar 2008 13:39:47 +0000

It looks like some 80’s looking doodle on a schoolkid’s bag. Ugh!

By: Joey L

Joey L — Mon, 03 Mar 2008 14:31:33 +0000

This is akin to the rebranded Baskin Robbins logo. Totally uninspiring. $800,000 for this??? Come on… many designers would happily make one for free even! And better output. I don’t see the communication at all. Not at all. Maybe it’s targeted audience is not of this world. Yes! We earthlings would like to invite aliens to our Olympics! Make a huge ass print of this thing so that it can be seen a million light years away.

By: Logo designer

Logo designer — Sat, 07 Jul 2007 22:12:16 +0000

If a budget logo designer provides a customer with something like that, he’d be accused of being a scammer.

By: Chris Denny

Chris Denny — Tue, 03 Jul 2007 12:20:32 +0000

I agree this logo looks dreadful BUT I cannot imagine any “good” logo getting a tenth as much buzz and publicity as this “bad” logo. I recognize the logo (and the fact that the 2012 Olympics will be in London) because of the bad buzz about this “BAD” logo.

Good or bad, this logo has certainly been effective.

By: Colin

Colin — Thu, 28 Jun 2007 14:47:50 +0000

When I first saw the video for this I was lost for words…..the design itself smacks of a country stuck in the 70’s. It has succeeded in gaining publicity and it’s also starting to grow on people, in the same way that anything that is new and different does. Many people instantly came up with their own ideas, but you will never please everyone no matter what.

I’m sure we can live with the design, but please…scrap the video.

cotojo

By: Nate

Nate — Sun, 24 Jun 2007 19:22:34 +0000

Logos like this always remind me of the “Emperor’s Clothes.” And I feel sorry for the Committee. They hire an agency that states that it’s is the most influencial brand business and they get what amounts to a logo that shouldn’t belong in a freshman’s design portfolio. All for the tune of 400,000 pounds. Yikes!