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Logorama wins Oscar – A Victory for Corporate Logos!!

Categories: Logo Design Tips
Written By: Nora Reed

The 82nd Annual Academy Awards unfurled with scenes of great enthusiasm and amazing shocks. People witnessed the best ventures of the film industry being awarded for their performances. Among the Oscar winners was the award for “Best Short Animation Film” earned by “Logorama”. The 16 minute short film based on corporate logos took over six-years to produce.

 
 

Logorama Cast and Crew:

The film, directed by the trio, François Alaux, Hervé de Crécy and Ludovic Houplain, is a 16-minute movie and revolves around the adventures of two cops (Michelin Men) who are in pursuit of an armed criminal (Ronald McDonald ) through Los Angeles style city filled with famous logo designs. Never has a film depicted all characters and items through real-life famous logo designs featuring around 3000 corporate logo designs. Famous corporate logos like the Pringles, Sega, Dominos, Pizza Hut and McDonald’s logo designs are seen in the movie. The logo characters are articulated mainly by Bob Stephenson (as Bibendum Mike, Bibendum Sheriff and Ronald McDonald) and Aja Evans (as Esso Girl). Logorama beat other nominations in the category which included French Roast, Granny O’Grimm’s Sleeping Beauty, The Lady and the Reaper, A Matter of Loaf and Death.>

 
logorama
 

6 years to make this 16 minutes!!

Nicolas Schmerkin, the film’s producer who went on stage to collect the prestigious Oscar Statue, said
Good evening. It doesn’t look like, but it’s a French film. Sorry about the accent. I’m the producer of the film, so I have to thank the 3,000 non-official sponsors that appear in the film. And I have to assure them that no logos were harmed in the making of the project. It took, like, six years to make this 16 minutes, so I hope to come back here with a long feature film, in about 36 years. Thank you very much. Bon soir.

 
Do you think this creative film is a clever way of promoting corporate logo designs?
 

6 Responses to “Logorama wins Oscar – A Victory for Corporate Logos!!”

  1. Noel Wiggins Says:

    This was one of the greatest things I’ve seen since toystory.

    I wished this would become a series or full fledge movie. It was very smart and I loved picking out all of the logos.

    And the directors acceptance speech was one of the best!

    Thanks and Regards

    Noel for Nopun.com

  2. lukasz Says:

    great post, thanks!

  3. Paul Says:

    This movie as a series would be great to watch. The movie was fun to watch and engaging. Congrats to everyone involved.

  4. Graphic Geoff Says:

    I loved the movie… every designer should see it!

  5. Henna Says:

    wow.. the movie looks nice, i am sure that if its made into a series, it would be more fun to watch and more interesting too

  6. Max Says:

    I saw this movie before, it’s so genius! I was perplexed!

    Thank you for post this, I show this to my friends.

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