Ever thought why we crave for a drink or want to order a pizza while playing video games? Although we don’t really yearn for it, still our impulses persuade us. This is known as the art of In-game advertising.  With rules of advertising shifting through the development of technology, the applications of logo design are on the rise. Long gone are the days when companies were restricted to advertise through conventional ways. With the advent of video games and its rampant popularity, corporations have found a new way of advertising their corporate logo design to the masses. It’s time to say bye-bye to conventional advertising and hello to In-game advertising, the latest hype in the corporate promotion world.

Popularly known as IGA (in-game advertising) has gained corporate attention for its extensive usage and widespread reach. The technique used to advertise a corporate logo in a video game is called subliminal advertising. The users of video games are inadvertently exposed to the corporate logos in the background of the game. This stimulates the subconscious mind of the viewer and generates the necessary response from the advertisement. According to industry reports, in-game advertising will continue to rise to $1 billion by 2014.

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Did you know that Barack Obama spent over $ 44,000 on in-game ads for his presidential campaign? Take a look at the screen shots taken from the hit games, “Burnout” and “NBA”.

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While conventional mode of advertising still holds the bulk share, the trends of corporate advertising are changing rapidly. Corporations are shifting to more unique and contemporary forms of promoting their logo design with the help of In-Game Advertising.