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10 Logo Design trend predictions – What to follow in 2010?

Categories: Logo Design Tips
Written By: Nora Reed

With every coming year, distinctive and fresh trends are adopted in the field of logo design. Although logo designing does not necessitate rules and regulations, but style and trends are followed in every industry. A capable logo designer should identify current and existing trends which are in style and demand. However, it is not easy to categorize logo design trends from umpteen trends already prevailing in the industry.

Logo design trends are very tricky to make out. Each passing year, trends come and go away like the seasons. Some logo designs become trend setters while other turn out to be trend smashers.

After having analyzed the logo design trends in the first quarter of 2010, I have enlisted 10 of the most noticeable logo design trends. Although this is still a prediction as one can never be too sure about varying trends, but these are certainly the trends to look out for this year.

 

1. Conceptual Logos

The conceptual logo design trend is one of the most creative styles of logo design ever to have originated. Hiding messages within a logo design is an art in itself. After the huge success of FedEx logo with a concealed arrow, logo designers have started adding a concept within the logo design.

   
   
 

2. Signature Logos

The signature or handmade logo design has fast grown into a popular trend. The sketchy and handy logo designs are in style nowadays. With consumers becoming brand conscious, top designers are turning attention to signature logos.

   
   
 

3. 3D Logos

Popularly acclaimed as a trendsetter, the 3D logo design is quickly emerging into the one of the hottest new logo design trends in the business. As we move into the world of 3D and animations, the call for for 3D logos is rapidly on the rise.

   
   
 

4. Minimalism Logos

The art of minimalism, which was introduced back in the 1960s, is back in observation. Minimalism trend in logo design calls for minimal use of graphic and visuals and making the logo design as simple and easily comprehensible as possible.

   
   
 

5. Formal typeface Logos

Employing stylish and cool fonts is diminishing as the occurrence of formal typeface is surfacing once again. To portray a sense of elegance and class to the corporate entity, a logo design is made with formal and elegant fonts.

   
   
 

6. Hybrid design Logos

This is one of the smarter trends to look out for in the coming time. A hybrid logo design is a combination of two or more than two logo design trends. Using the sequential design with transparency design, or conceptual style with 3D makes a new logo design trend. In other words, it is a fusion of logo design trends.

   
   
 

7. Sequential Logos

Sequential logo design is a recent addition to the trends and is one to look out for. Showing motion in sequential steps projects a company’s progress and determination for growth. Sequential logos will be hard to miss in the coming months as the world comes out of the global recession.

   
   
 

8. Eco SmartLogos

This is the trendiest logo designs as far as global awareness is concerned. With the climate awareness increasing, companies are nowadays shifting to Eco-smart logo designs to show corporate social responsibility. A recent adoption of this trend was McDonald’s hunter green logo in Europe.

   
   
 

9. Emotional Logos

Logo designs with emotions is an emerging trend. This is because customers nowadays deem products as a valuable possession. Emerging corporate brands are trying to bond with their customers on an emotional level through emotional and expressive logo designs.

   
   
 

10. Gradient Logos

Although this trend is a controversial one, it is gaining popularity. Gradient in the past was criticized for the excessive cost of printing and difficulty in executing. But nowadays, logo designers are accepting the fact that gradient gives the logo design a modern and well-groomed appearance.

   
   
 
You might claim many of these trends to be a follow-up of 2009 but do you think any of these trends will be a real hit in logo design industry this year ?
 

49 Responses to “10 Logo Design trend predictions – What to follow in 2010?”

  1. signy =) Says:

    nicely done! appreciate it. cheers

  2. Henna Says:

    i think everything would become much better and much more organized, this is what logo designing is all about, better trends with precision

  3. 2010 logó trend előrejelzés a Logoblog-ról | Blogzóna | VENTOSA kreatív stúdió Says:

    [...] logó trend előrejelzés a Logoblog-ról: http://www.logoblog.org/wordpress/logo-design-trend-predictions-2010/ Könyvjelzők közé ezt az [...]

  4. LukeSF Says:

    I guess some really can be called trends, some are already here and have been for years. But IMHO, 3D logos can hardly become something really hot, even with evth going 3D nowadays…Even on this list, to my mind, 3D section bears one of the least attractive logos… Or maybe I’m just subjective, since I’m personally not into 3D logo designs.. I think that conceptual logo with pseudo 3D will rule and become a trend

  5. 10 Logo Design trend predictions – What to follow in 2010? | Design You Trust Says:

    [...] Click here to see full post 3d, Advertising, Art, Blog, Decoration, Design Articles, Entertainment, Identity, Illustrations, Inspirations, Product Design, Technology, Tutorials, Web Design [...]

  6. Jeff Fisher LogoMotives Says:

    Logo design trends are to be avoided; not followed. Be original. Set your client’s identity apart from others as a successful branding element. Why would a designer want their logo design effort to be instantly dated and resemble the work of so many others?

  7. safdar Says:

    If I am looking to developing a tree in a logo wh would be best style? Any ideas….!!!

  8. andy Says:

    The WSU cougar logo in #1 is old as shit. And it sucks.

  9. Luckydj Says:

    Wuao! buenisimo aporte, gracias por este resumen de inclinaciones para el 2010

  10. Susan Says:

    Nice categorization and great examples…thank you for a lovely post. Shared via a digg friend and I’m glad to have found the site.

  11. Derp Says:

    the white squid and authentic blend ones are terrible.

  12. i-Blogger Says:

    I like the logos that are simple with-out a lot of graphics. By the way I like this blog-site that you have here.

  13. Dulce Says:

    I’m thinking of redesigning our logo. Found some great inspiration here. Thanks for sharing.

  14. Anne Says:

    There is only “good” design and “bad” design. What is it with this fascination with “trends”? “Trends” go out of style – a good design (logo or otherwise) is timeless.

  15. Smashing Share Says:

    Nice logo designs

  16. Roksan Says:

    I think the handwritten signature type logos… they really only work well for business whose logo works as a constant brand (i.e. clothes, make up, perfumes – things that are bought to have the brands displayed, and this adds a personalized touch to them), for most businesses it would just be hard to read and unprofessional looking.

    I like faux 3D logos; the ones that have the illusion of being 3D by using two colors or a certain angle for example – Since those would still work in gray scale.

    I have to admit, those clever logos with hidden meanings always make me smile – There’s a sense of satisfaction when you get the ‘other’ picture in it! Those are my favorite.

  17. Web Design Maidstone Says:

    Interesting article, lets see what happens!

  18. Olivia Gresham Says:

    Thanks! always nice to stay in the loop…you should do an article comparing your predictions last year to what actually went down and maybe even compare it to what’s jumping off now!

  19. Gabriel Bianconi Says:

    Awesome post. Thanks..

    Nice logos too..

  20. Webouriffant Says:

    What about animated logos? In Switzerland 1st phone operator Swisscom redesigned their official logo that way. Weird choice! http://www.swisscom.ch

  21. Jae Xavier Says:

    Those in the graphic design community will know what styles are passe by instinct. However, clients obviously don’t view it that way.

    Here is what it comes down to:

    1) Give what the clients what they want.

    or

    2) Be the solid idealist and don’t accept business from them.

  22. Doug C. Says:

    “If I am looking to developing a tree in a logo wh would be best style? Any ideas….!!!”

    Um…a tree?

  23. Otto Rask Says:

    Although there are trends in design (web, print, logo and more), I think logos should be the ones most concentrated on making “trendless”. A logo which works for 50 years is far better than a logo which sticks with a trend and switches every six months. Of course you can use a trend, but be sure it can live beyond the trend. ;)

    Nice compilation of logos though, thanks for collecting! :)

    (I know this is a compilation of predictions, but just thought to share. :) )

  24. Matthew Says:

    A friend of mine pointed me to this blog because she recognized that I was the creator of one of the included logos. It’s always exciting to see my work show up unexpectedly!

  25. Shamima Sultana Says:

    Great resources…
    Thanks:)

  26. Max Says:

    This really give me some good ideas!

    Thanks for collecting this!

  27. m.oozy Says:

    Great insights man :)

    Thanks

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  29. Logo Search Says:

    Interesting to see the design trends. I just LOVE the pink flamingo. I think we will see more of that in the future.

  30. kennatumi Says:

    inspired! busy helping starter ups with their identity development and the site has inspirted me to new heights! great sharing…

  31. krishna rao Says:

    Wonderful

    Great designs, Congratulations for your imaginative creations.

  32. 10 logo design Trendvorhersagen - was im Jahr 2010 folgen? Says:

    [...] Mit jedem kommenden Jahr sind unverwechselbare und frische Trends auf dem Gebiet der Logo-Design verabschiedet. Obwohl logo Gestaltung erfordert keine Regeln und Vorschriften, sondern Stil und Trends sind in jeder Branche gefolgt. Ein Designer sollte Capable-Logo identifizieren aktuelle und bestehende Trends, die in Stil und Nachfrage sind. Allerdings [. . . ] URL des Original-Artikel http://www.logoblog.org/wordpress/logo-design-trend-predictions/ [...]

  33. Scritch Says:

    To Jeff and Otto, Amen!

    If it looks familiar, it’s probably been done to death. Unfortunately, clients will often choose the familiar, which is partial contribution to the same disconnected head swooshy figures, generic swooshes around wordmarks, and gradients to cover up bad design.

    The only thing designers can do is try to redirect those clients, and maintain their own standards. Not always easy, but it does help the severe backslide in branding that has created the glut of sense-numbing logos.

  34. 2010 logo trend | Graphics at high revolutions Says:

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  35. andrew Says:

    awesome logo designs!! man, I can use this as an inspiration…thanks for sharing

  36. Matthew Healey Says:

    Jeff Fisher is correct. A good logo stems from an original visual idea based on the brand concept. What you have here is not so much design trends, but ten very general style categories. A trend is something narrow that is rising now and will presumably be gone by next season. Conceptual logos and signature logos have been around for over a century!
    – Matthew Healey, author, Design DNA: Logos

  37. Paul Says:

    Great designs. My only concern is some possible problems with printing and wearables. For example, how would the World Moto and Darien Library logos look embroidered on a polo?

    I am still a huge fan of simple logo design such as Paula Scher’s Citi Bank logo…a strong concept and the perfect example of minimalism at its finest.

  38. Interesting Facts Says:

    thats an interesting post about logos

    i want to become a logo designer

    is that true that we shud know art if we want to become a logo designer?

  39. IOM Design Says:

    A nice breakdown of trends to look out for this year.

    Thanks for sharing!

  40. 2010年LOGO设计的10个趋势 | 创意悠悠花园 Says:

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  44. Alex Collins Says:

    I would say there was no such thing as a logo trend; logos have been pushing boundaries and changing games thanks to great designers all over the world. I would agree more with the whole eco thing – but thats just because its an international topic which is current or ‘trendy’ in some respects (i.e jumping on the eco bandwagon). I think logos are probably the hardest design element to trend because its more about what’s right for the individual or company than what design style is current. Visual identities are meant to last a long while, if not a lifetime – just look at Apple or Nike for instance.
    That’s just my take anyway.

  45. JayTurn Says:

    I have to agree with some of the other comments here, the logo’s that display a 3D object just don’t seem to cut it for me. They always look amateurish IMHO.

    I also believe logo’s are not designed within categories but people seem to place them in categories. Like the other people suggested, don’t focus on following a trend, make the design specific to the client and innovate to the best of your ability.

  46. Brandon Says:

    This is a great resource right here. Thanks so much for posting this.

    IMO, I think that the trend is going to go back to a minimalistic approach when it comes to logo designs. Maybe if 3d is cut back to the hybrid form of design, where it blends 2d and 3d elements, will be the straight and narrow. Personally I love when an artist utilizes negative space, color, and lines.

  47. 10 trend sui loghi per il 2010 « Surus Says:

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  48. Luta Says:

    Very interesting… never thought of categorizing logos

  49. Mell Says:

    The eye is a big thing in logo design too. It’s nicely done without being cliche.

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