15 Questions to answer before starting a Logo Design |
Categories: Logo Design Tips
Written By: Nora Reed
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Starting a logo design project without proper planning and theory is a futile attempt. You should know your targets before commencing a logo design project. The best thing is to list the logo design ideas and queries coming to your mind and then try solving them one by one. This will help you have a clear picture of your logo and save you from making serious logo design mistakes. Some designers call this exercise a creative brief while others describe it as brainstorming. Irrespective of what you call this process, you should follow it before starting a logo design project. What this step will do is clear you mind of all the confusions prior to designing a logo. It is always better to answer questions beforehand, after all prevention is better than cure isn’t it? Following is a list of questions which I always ask myself before starting a design project. It will surely help you make your logo design process faster, easier and more effective. Let’s find out if your logo design displays answers to these imperative queries: |
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February 17th, 2010 at 4:35 pm
All these are good and I really try to ask these questions meaningfully of my clients whenever I start.
However, I think number 6 is a leading question the way that it’s worded. It comes off as sounding like “are you going to be one of the conformist sheep or are you actually gonna do something original?” which might seem stand-offish to a client. I always ask my clients about other logos and images that they find inspiring and worth referencing, but by no means would I feel like I was forcing myself to be uncreative and not have a voice in the design process. In fact I much more appreciate a strong starting point from my clients if they can provide me with an existing image or logo whose style and mood they wish to integrate into their design.
February 17th, 2010 at 7:52 pm
Yep, that pretty much sums it up nicely. There’s another question I’ve been asking almost systematically, and that is: Do you prefer typographic logos vs. graphical logos. I usually offer both in my research anyway, but it is nice to know when the clients stands on the subject.
February 19th, 2010 at 12:52 am
yes these are definite points to ask myself before starting a logo.
February 19th, 2010 at 1:07 pm
Seems like common sense, but its easy to forget these questions. I might use this as a check list – good work
February 22nd, 2010 at 1:00 am
@ Laurent Yes offcourse very important question
February 23rd, 2010 at 7:22 am
Great tips if you are designing a custom logo its helpful to have a good sense of what the company is all about. Good checklist for designers.
February 23rd, 2010 at 8:33 am
I have a “sample logo” page with about 30 well designed logos on it. I ask them which logos & colors catch their eye and why. Not to copy these logos, but to garner their perspective on type vs graphic, vertical vs horizontal ect. Many clients need a visual reference to begin giving me creative direction. I NEVER ask them how much they are willing to spend! I have set pricing (from X to XX) depending on the number of variations and alterations we go through! This price also includes a mini style guide and ALL file types & color specifications on a disc for them. The whole package!
February 25th, 2010 at 1:33 pm
Thanks for the helpful list. Sometimes I ask my customers if they have a story that they’d like to tell with their logo. Even if it’s a very simple point, it still helps me to understand what they want.
February 27th, 2010 at 11:19 pm
I usually ask about what we can’t use?, for example specific colors or things like that. This is something that you might derive from your questions but it’s always better to be clear about it, and there is no danger in asking
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March 7th, 2010 at 8:17 am
So what? Now, what to do with the answers?
March 8th, 2010 at 7:05 am
Thanks to all for dropping comments.
@ botelho…buddy I already have in mind to come up with a sequel post with answers to all these 15 questions. I firstly came up with the questions so your replies would help me creating answers
@Jorge Avila…I liked this unique approach of yours asking about what we can’t use;)
@Kim Gilmore…liked your systematic and organised working style. Best of luck
@The Amazing Spider-Ads…it’s good you ask your clients to refer their inspirations but you are lucky if they don’t insist you to come up with something similar. Many clients does that which is awful.
March 27th, 2010 at 5:16 pm
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April 18th, 2010 at 11:14 am
It is very amazing to make a logo design in hurry.
May 13th, 2010 at 10:37 am
Yes this is always a process when coming up with a quick logo design. These steps will be considered. Thank you for sharing!
May 24th, 2010 at 2:19 am
I need a recommendation for a good company/site to design a logo for a professional association. The logo would be used for web site, stationery, stamp etc. Ideally, I do not have big budget and am looking for reasonable cost
May 27th, 2010 at 3:21 am
I loved your article very much and your questions really made mi think. I already did some logo designs, but i don’t know how can i sell them or which company should be interested. How can i sell my logos?
May 28th, 2010 at 12:49 pm
Very informative Article, I like Simple logo.
June 3rd, 2010 at 5:19 am
Excellent and informative post. I always prefer simple but objective oriented logos. Recently i started to design some logos. I think i am gonna do it as my passion.
June 5th, 2010 at 11:40 am
Great tips.The best thing is to list the logo design ideas and queries coming to your mind and then try solving them one by one. Thanks for sharing with us.
June 13th, 2010 at 12:51 pm
There are so many other things that impact users much more; I think that’s the main reason. But I’m glad that Google did get around to it. you say about on logo design question.
July 14th, 2010 at 7:59 am
This post is really useful, i must say these are the important questions to know the answer before starting a logo design.
July 29th, 2010 at 5:08 am
I think that’s the main reason. But I’m glad that Google did get around to it. you say about on logo design question.
July 29th, 2010 at 6:05 am
Useful and informative post,the best thing is to list the logo design ideas and queries coming to your mind and then try solving them one by one,thanks for sharing the post.
August 5th, 2010 at 3:10 pm
Worth a read post because I am a fresh web designer and working on my first logo design project. It is very important to start with brainstorming for a successful logo design.
August 22nd, 2010 at 9:01 am
its great question for help to develop logo design its great effort share more post like this which helps people in industry.
November 6th, 2010 at 1:47 pm
Very informative and good questions to think about.