Comments on: Logo Theft Part 2 – Copy, Alter and Replicate…Intelligently Though!

By: tosin otusanya

tosin otusanya — Tue, 05 Feb 2008 09:54:46 +0000

well, in this world of techie, it’s not uncommon to have many duplication of several logos. but it means that we’ve to be more creative in our dealings instead of rehearching logos!

i want to post 3 logos that i want u guys to critique, just a check really

By: Roberta Seldon

Roberta Seldon — Tue, 04 Dec 2007 13:34:58 +0000

Wow! I can’t believe the Britney Spears logo. How crazy is that?!?

By: Ahmer

Ahmer — Tue, 16 Oct 2007 17:03:30 +0000

How many people live on earth? Six billion. How many minds does that make? Six Billion. So if one company needs a logo to be designed, and everyone is invited….. how many logos should we have for one company? Six billion.

Instead of copying other’s design and altering it….. why not invent something that is your own and unique?

By: Adam Seguin

Adam Seguin — Mon, 15 Oct 2007 14:11:33 +0000

That was a really interesting article. I think that logo design is like any other creative process; past images will provide inspiration for new designs. However, there is a difference between influence and outright copying. Just like the sever penalties that are enforced in Universities regarding plagiarism; the graphic design industry should not allow this type of action go unpunished.

By: kat

kat — Sat, 13 Oct 2007 05:10:40 +0000

The Britney Spears logo is a TOTAL rip of that other logo..how unoriginal and totally lame..like her music.

In response to ronicadesign’s above comment. As designers we have to fully understand that we are hired for our creative minds and not just as tools who know how to use software. It’s important to be confident when dealing with clients and not allow them to “run the show”. Feedback is one thing, but to have a client pressure a designer to break the ethical code and copy an existing logo is just wrong. If the client’s persists, then he or she is most likely a difficult client that you’d be better off not having.

By: ronicadesign

ronicadesign — Tue, 09 Oct 2007 00:43:01 +0000

Great article. I agree with Mike’s comment. However as much as “we” as designers try to create new and interesting logos and identities, sometimes clients make that difficult for us. Some clients don’t understand or care about copyright issues, even after we explain and express our concerns. Some clients see an existing logo they feel is perfect for their company or brand and can not or will not look past that, leaving us in a tough spot.

By: peteej

peteej — Wed, 03 Oct 2007 17:19:36 +0000

Reminds me of the Simplebits/Logomaid debacle earlier this year.

http://daringfireball.net/2007/03/logomaid_rip_off

It probably falls into the category of “derivative,” but that is ripe for debate.

It’s not only about maintaining an absolute, militant authority over your logo, but the branding and marketing effort that should (but often doesn’t) establish and reinforce a logo. If I see a logo that bears a resemblance to the McDonalds arches, I won’t think of McDonalds at first. Seeing their logo, however, triggers an unmistakable recognition that this is McDonalds; their marketing efforts have burned the exact representation of who they are into my brain forever. A little market over-saturation never hurts either.

By: Mike Young

Mike Young — Wed, 03 Oct 2007 11:39:58 +0000

Good overview of the issue. Wish more people would consider the intellectual property rights at stake (and ethical issues) before “borrowing” someone else’s logo, photos, etc. Keep up the good work.