Comments on: Let’s Eat! A New Logo for Kraft Foods. http://www.logoblog.org/wordpress/let%e2%80%99s-eat-a-new-logo-for-kraft-foods/ Logo Design News & Tips Mon, 13 Jun 2011 09:31:08 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Brand Babe http://www.logoblog.org/wordpress/let%e2%80%99s-eat-a-new-logo-for-kraft-foods/comment-page-1/#comment-75482 Brand Babe Tue, 16 Feb 2010 19:29:22 +0000 http://www.logoblog.org/wordpress/?p=586#comment-75482 This new logo is very disappointing and too much of a departure from the look we identify as KRAFT foods. This new logo does nothing to inspire confidence. They could have reworked the original somewhat but making such a radical departure is a mistake. The orignial said "solid". This says "wimpy". This new logo is very disappointing and too much of a departure from the look we identify as KRAFT foods. This new logo does nothing to inspire confidence. They could have reworked the original somewhat but making such a radical departure is a mistake. The orignial said “solid”. This says “wimpy”.

]]> By: Logo Changes in a Tough Economy | Logo Design Blog http://www.logoblog.org/wordpress/let%e2%80%99s-eat-a-new-logo-for-kraft-foods/comment-page-1/#comment-63376 Logo Changes in a Tough Economy | Logo Design Blog Tue, 16 Jun 2009 14:15:40 +0000 http://www.logoblog.org/wordpress/?p=586#comment-63376 [...] Kraft’s new logo is much friendlier in appearance and now comes complete with a tag line, which they seldom displayed prior to the recession. The smile design, and addition of the flower/butterfly graphic is in stark contrast to the bold forceful design of the old logo. I have to admit, the old logo looks like it should belong on a barrel of industrial waste products, or the side of a Hummer rather then on packages of processed cheese. [...] [...] Kraft’s new logo is much friendlier in appearance and now comes complete with a tag line, which they seldom displayed prior to the recession. The smile design, and addition of the flower/butterfly graphic is in stark contrast to the bold forceful design of the old logo. I have to admit, the old logo looks like it should belong on a barrel of industrial waste products, or the side of a Hummer rather then on packages of processed cheese. [...]

]]> By: DesignFool88 http://www.logoblog.org/wordpress/let%e2%80%99s-eat-a-new-logo-for-kraft-foods/comment-page-1/#comment-57802 DesignFool88 Tue, 24 Mar 2009 13:39:41 +0000 http://www.logoblog.org/wordpress/?p=586#comment-57802 New logo is lame and the tagline makes me groan. "Make today delicious" Ugh, Really. Is that the best they could come up with? You know they are paying some hack on Madison Avenue 6 figures for that trite garbage. New logo is lame and the tagline makes me groan. “Make today delicious” Ugh, Really. Is that the best they could come up with? You know they are paying some hack on Madison Avenue 6 figures for that trite garbage.

]]> By: Chris Vespee http://www.logoblog.org/wordpress/let%e2%80%99s-eat-a-new-logo-for-kraft-foods/comment-page-1/#comment-57801 Chris Vespee Tue, 24 Mar 2009 13:36:19 +0000 http://www.logoblog.org/wordpress/?p=586#comment-57801 I think the new logo is lame. I think it would be perfect for a nonprofit org or a children's clothing company - but as far as new branding for macaroni ... no thanks. I think the new logo is lame. I think it would be perfect for a nonprofit org or a children’s clothing company – but as far as new branding for macaroni … no thanks.

]]> By: avoidz http://www.logoblog.org/wordpress/let%e2%80%99s-eat-a-new-logo-for-kraft-foods/comment-page-1/#comment-57796 avoidz Tue, 24 Mar 2009 11:28:08 +0000 http://www.logoblog.org/wordpress/?p=586#comment-57796 Call me an old fart, but the old Kraft logo looks more like an actual logo and more instantly recognisable to me, instead of the "branding" BS they use these days. The new one looks over-complicated with too many elements. Call me an old fart, but the old Kraft logo looks more like an actual logo and more instantly recognisable to me, instead of the “branding” BS they use these days.

The new one looks over-complicated with too many elements.

]]> By: Nora Reed http://www.logoblog.org/wordpress/let%e2%80%99s-eat-a-new-logo-for-kraft-foods/comment-page-1/#comment-57750 Nora Reed Mon, 23 Mar 2009 20:56:37 +0000 http://www.logoblog.org/wordpress/?p=586#comment-57750 You should design something for it. Just for fun, send it in! You should design something for it. Just for fun, send it in!

]]> By: Matt Roudren http://www.logoblog.org/wordpress/let%e2%80%99s-eat-a-new-logo-for-kraft-foods/comment-page-1/#comment-57747 Matt Roudren Mon, 23 Mar 2009 20:30:36 +0000 http://www.logoblog.org/wordpress/?p=586#comment-57747 Maybe you should write a post about Kraft's one time parent Altria, formerly Phillip Morris one of the most controversial corporations in American history. I would hate to see what their logo would look like! Maybe you should write a post about Kraft’s one time parent Altria, formerly Phillip Morris one of the most controversial corporations in American history. I would hate to see what their logo would look like!

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