The Fun in Kids Logos
Annie Sullivan once said that ‘children require guidance and sympathy far more than instruction’. That’s why kids logos should be designed in a direct manner with friendly and caring colors, images and fonts to attract children, rather than an instructional way which is targeted for older audience.
The whole idea behind kids logos is to express the motive of the company to the younger viewers and consumers of its products and services. Clearly, kids at a young age don’t have the tendency to separate fact from fiction and right from wrong; which is why it is crucially important for the companies, which target their products and services towards kids, to display honest and informative messages with their kids logos. It is also important for these logos to carry with them the elements of bright and cheery colors, interesting and imaginative images and artistic but simple fonts.
Element of Kids Logos:
Kids logos should be kept as simple as possible. It should also be informative, friendly and attractive.
1) Colors:
The colors to be used in kids logos must primarily be bright colors. It not only offers the element of attraction to young viewers, but also assists in their growth of interest about the product or service among them.
2) Images:
An image provides expression to a logo. Similarly, an image in the kids logos provides the visual expression or idea of the brand. For this purpose, image/s used in kids logos should be relevant to the mission of the trademark. It should be simple to understand by kids and at the same time informative as children cannot comprehend as to what’s written on the product.
3) Fonts:
Fonts do not play a crucial role in the success of kids logos because younger children are unable to understand the text. It is however, a significant element too. Fonts used in these logos should be child-oriented with bright colors, artistic designs and attractive typefaces.
Logos are the symbol of recognition of a trademark. They are meant to attract consumers towards them and emphasize the essence of the company and so, it is necessary for the logos to be strategically planned for a target audience. Thus, kids logos should be centered on the habits of young children and be a magnet for them. It should revolve around the mentality of juvenile audience, but with a mature focus.
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