Comments 33

40 Logos with negative beauty – An interesting Logo Designing trick!!

Categories: Logo Design Tips, Logo Designers, Logo Inspiration
Written By: Nora Reed

With the present logo design awareness I think there is no need to explain the term ‘Negative Space’. To me, interpreting the negative space within a logo design is no child’s play and I deeply respect the designers who succeed coming up with such clever logo designs.

However, one never gets tired of admiring the beauty of negative space logos which skillfully portray a lot of things at the same time. Initially, we found this concept within few logos which are ranked among world’s best logo designs for their uniqueness…FedEx Logo, ED Logo and Yoga Australia Logo. But now, negative space logos have become the most positive aspect of logo design world.

So, for now, let’s just stop praising such logos and treat our eyes with some clever examples.

 
Do you agree that negative space logos can be confusing at times and fail to convey the multiple messages to the viewers?
 
 

1 Here 1 There

 

8 Fish

 

Art Wild

 

510

 

Nest

 

Okey Design

 

California Red Wine Society website

 

69 Corner

 

Casa Timis

 

Sit

 

Cattle

 

Treacy

 

Grace Hospice

 

Down

 

Everest

 

HandsUP

 

French Bakery

 

Italco

 

Hope

 

The Installers

 

Lost Children

 

Kolner ZOO

 

Horror Films

 
 

Mira

 

Mosleep

 

Quotes Room

 

Nicholson

 

IlliPhant

 

New Man

 

Positive Design

 

TCass Design

 

Fish

 

Design Swan

 

Boot

 

Shit Talking

 

Strenth

 

Hug a Panda

 

What?

 

Bison

 

Silk Skin

 

Shoeless

 

What’s For Dinner?

 

Cats

 

Zig Zag Collective

 

Wine Kingdom

 

WWF

 
 
 
 

33 Responses to “40 Logos with negative beauty – An interesting Logo Designing trick!!”

  1. Jeff Fisher Logomotives Says:

    Thanks for including my “What’s For Dinner?” design in this interesting collection.

  2. tripwire magazine | tripwire magazine Says:

    [...] 40 Logo Designs with negative beauty – An interesting trick [...]

  3. Twitted by LogoDesignNews Says:

    [...] This post was Twitted by LogoDesignNews [...]

  4. Clayton Shumway Says:

    Great post, I love the creativity of negative space logos! I’d have to say my favorites are “hope” and “Kolner ZOO”.

  5. Blogger Den Says:

    I’ve never seen logos like these, they look really cool!

  6. akshar Says:

    hello nice collection of logos :)

  7. kotn Says:

    Wow, fantastic stuff. Thanks for sharing.

  8. Adam K Olson Says:

    Nice collection, like the zigzag one as its easy to read and remains abstract.

    The Big Ten logo (which includes 11 schools) also uses negative space to show “11″ http://grfx.cstv.com/confs/big10/graphics/big10-08-hdr-logo.gif

    The FedEx arrow is everywhere but was still an “a-ha” moment the first time I saw it

  9. Peter Vasvari Says:

    Great post too! Thank you for including my “Fish” logo design.

  10. Brian - Logo design Says:

    Well i don’t think so negitive space is create confusion. On the other hand it attract viewer attention to fetch more out of the image.

    Also negitive space is waste part if anyone get dual message from that space its good for the company

  11. Twitted by naningutoyo Says:

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  13. 110+ Incredible Community Links for Web Designers and Develovers | tripwire magazine Says:

    [...] 40 Logo Designs with negative beauty – An interesting trick [...]

  14. jubo Says:

    Nice article, I remember having to draw ‘negative space’ at art college. It’s hard to get your head around at first.

  15. joshua Monge Says:

    This is amazing. I wrestle with negative space. This is inspiring.

  16. Aditya Joshi Says:

    A nice collection of good logos. The use of negative space is done very skillfully. Nice works.

  17. Daily DesignTweets #11 | WebDesignFan.com Says:

    [...] 40 Logo Designs with negative beauty – An interesting trick [...]

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  19. simon Says:

    Nice collection.

    Surprised you left out hidden bear in the Toberone logo.

    http://www.toblerone.com/

    simon.

  20. laura Says:

    I don’t think logos like these are confusing at all. I think they are thoughtful and engaging. And if someone sees both images and gets it, then it’s a great payoff to them. I love finding an extra little something in a logo. Do I think all of these are great, no, but the idea of positive/negative images to convey what the brand is, is what designers should strive to do with their logos.

  21. flbyn Says:

    Thx! I just learned what ‘negative space’ design is. I like the mosleep one.

  22. logo design Says:

    Thanks for sharing your list of logo design

  23. Custom Logo Design Says:

    yup these are the facts, and your collection is awesome.

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  25. Illustrator Says:

    Wow! Very cool and attention-grabbing logo designs. Thanks for sharing.

  26. Laurent Jouvin Says:

    I had already seen most of those but wow… they’re certainly worth a second look!

  27. Enlaces interesantes (5) | Cosas sencillas Says:

    [...] 40 Logo Designs with negative beauty – An interesting trick (logoblog). El término “espacio negativo” (negative space),  en diseño gráfico se refiere al espacio en blanco, vacío de elementos, que se deja sin ocupar intencionadamente. Es un elemento importante en la composición. También se define el espacio negativo como el espacio que rodea un elemento, por comparación al positivo (que sería el que se halla en su interior), pero esa es una definición menos habitual. En este artículo puedes admirar una colección de 40 logotipos de espacio negativo, que retratan hábilmente un montón de cosas al mismo tiempo. Actualmente los logotipos espacio negativo se han convertido en el aspecto más positivo del mundo del diseño del logotipo. [...]

  28. Luke Southwell Says:

    Logos should be well defined. It should have an impact to the viewers. But Ii find the logo designs fascinating.
    Imformative post. I enjoyed reading it!

  29. Design Tweets of the Week #5 | Blake McCreary Design Says:

    [...] Here are 40 intelligent logo designs showcasing the negative beauty of logo designing With the present logo design awareness I think there is no need to explain the term ‘Negative Space’. To me, interpreting the negative space within a logo design is no child’s play and I deeply respect the designers who succeed coming up with such clever logo designs. Submitted by Logo Design Blog. Thanks! [...]

  30. Lisa Klipfel Says:

    Those are incredible logos! These designers really were thinking outside the box.

  31. 60 logo có thá»§ pháp tạo hình độc đáo (phần 3) | Cooldesignvn Says:

    [...] Nguồn tham khảo: Brandstack.com | LogoBlog.org [...]

  32. Webme1 Says:

    It is always good looking at various designers work for inspiration and to learn what works and in some cases what doesn’t.

    This list of Logos is inspirational. The use of negative space takes imagination and a well thought out and nicely designed logo is a wonderful thing.

    The negative space logos that stand out for me today are:

    Mira
    Sit
    Kolner Zoo
    Hope (my current favourite)

  33. Design Tweets of the Week #5 | Blake McCreary Freelance Designer Says:

    [...] Here are 40 intelligent logo designs showcasing the negative beauty of logo designing With the present logo design awareness I think there is no need to explain the term ‘Negative Space’. To me, interpreting the negative space within a logo design is no child’s play and I deeply respect the designers who succeed coming up with such clever logo designs. Submitted by Logo Design Blog. Thanks! [...]

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