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01Sep
- I Scream, You Scream, We all Scream for Ice Cream Logos
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Ice cream is normally considered a refreshing treat during summer months, but is also delicious and popular anytime of the year. Birthdays, holidays, or just weekdays, any event is a great excuse for ice cream. With such a wide variety of flavors and ways to eat it, ice cream is a successful business. Below are the logos for most of the well known ice cream producers. These companies have proven successful, but are their logos worthy of their delicious products?
It seems that an arched banner is used quite often in ice cream logos. The top three have this, although the Blue Bunny company tried a straight across banner style. Ben and Jerry’s always had the arched banner design. I don’t think that their logo has changed much over time, but why mess with a good thing? Turkey Hill actually sells more than just ice cream but they still use the banner look nonetheless. I love how Edy’s makes creative use of the apostrophe in their name, in which it is a leaping person with an ice cream cone. It’s a creative take on an otherwise plain logo design.
Breyers uses the leaf design to show that their products contain all natural ingredients. With our society so interested in “going green,” they are already ahead of the game. Their latest logo is very professional and adds a nice touch to their packaging.
The Baskin Robbins logo has also gone through a series of changes through the years. Their latest version dropped the “31″ and stuck with their “BR” initials in the center. It seems that the company is trying to pull off what Dairy Queen made popular by just using their initials, although I think “DQ” works better than “BR.”
Good Humor dropped their stripes and their second color too in their logo redesign.
Does this logo say ice cream to you? I think it is a bit more elegant in appearance than most of the others. To me, it looks like gourmet ice cream, not to be confused with the everyday. Haagen-Dazs is something you would enjoy for special occasions, to treat yourself to the best.
Cold Stone Creamery has a different take on ice cream with the way they make it right in front of you and pack it with toppings, cakes and candy. Their logo is classy and inviting, but you can’t buy Cold Stone in the grocery store. You have to visit them directly to experience the tastes that they offer, but the trip is worth it.
Just by the many company logos out there, it is easy to see that an ice cream company is a popular business and there’s no reason it shouldn’t be. Sounds like it’s time for a snack!
-Nora Reed
Tags: ice cream, ice cream logos, Logo Design, summer snacks
- 3 users responded in " I Scream, You Scream, We all Scream for Ice Cream Logos "
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Leave a Reply
September 1st, 2009 at 2:50 pm
Baskin Robbins didn’t drop the ‘31′ from their logo, they just hid it in between the “B” and the “R”… I guess they hid it pretty well to sneak it past the logo master
September 1st, 2009 at 2:53 pm
Great Catch! I missed that one. It’s another example of a logo with a hidden treasure. Thanks for pointing that out!
September 3rd, 2009 at 1:01 pm
I do admit that I didn’t like the new Basket Robbins logo at first. I thought they were going too modern and was missing their previous look which to me made it look a little old-fashioned. Then I changed my mind when I saw the 31 in the BR and found it to be a bit clever.
As for Good Humor, the previous look reminded me of Cracker Jacks for some reason. I like their newer one it gives a nice touch.