HP, one of the world’s largest IT companies has acquired Logoworks, one of the leading logo design company. As announced by HP, it has entered into an agreement with Arteis, which operates Logoworks.
Logoworks offers affordable packages from simple logo designs to complete marketing strategies. HP plans to make use of these by providing access to small businesses by helping them design professional solutions for their marketing tools.
According to executive vice president, Imaging and Printing Group, HP, Vyomesh Joshi,
HP aims to provide the right balance between affordability and quality web marketing tools with affordable costs, flexibility and professional quality to help a small business grow.
HP will also buy LogoMaker, another do-it-yourself design application owned by Arteis which offers customers to self-design a logo. HP plans to develop and improve on Logoworks and LogoMakers and turn them into easy-to-use and simple logo design services. HP also intends to provide independent print service to help customers in getting the best possible deal.
Here is the official company press release
We highly appreciate this great move in the logo design industry by HP. This move provides other major players in the industry like logodesignguru.com and logobee.com the opportunities of getting big IT companies to invest in them and provide a healthy competition.
