Hewlett-Packard Acquires Logoworks
HP, one of the world’s largest IT companies has acquired Logoworks, one of the leading logo design company. As announced by HP, it has entered into an agreement with Arteis, which operates Logoworks.
Logoworks offers affordable packages from simple logo designs to complete marketing strategies. HP plans to make use of these by providing access to small businesses by helping them design professional solutions for their marketing tools.
According to executive vice president, Imaging and Printing Group, HP, Vyomesh Joshi,
HP aims to provide the right balance between affordability and quality web marketing tools with affordable costs, flexibility and professional quality to help a small business grow.
HP will also buy LogoMaker, another do-it-yourself design application owned by Arteis which offers customers to self-design a logo. HP plans to develop and improve on Logoworks and LogoMakers and turn them into easy-to-use and simple logo design services. HP also intends to provide independent print service to help customers in getting the best possible deal.
Here is the official company press release
We highly appreciate this great move in the logo design industry by HP. This move provides other major players in the industry like logodesignguru.com and logobee.com the opportunities of getting big IT companies to invest in them and provide a healthy competition.
April 26th, 2007 at 5:05 am
Hmmm…anyone knows how much HP paid for this? I would say more then 50 m easily. I am sure the price of other logo companies just went up a bit.
Anyway, I think its a nice area for HP to go into.
April 30th, 2007 at 7:50 pm
well hp you must be going for a tax break. if others experiences are anywhere near as bad as mine, there will be trouble.
i have had and am having an awful experience with logoworks
May 7th, 2007 at 7:35 am
You have just made all graphic designers mad as hell.
May 8th, 2007 at 3:44 am
An interesting acquisition. I wonder if, in future, we’ll see a giant like Google start to get into this business…
May 18th, 2007 at 8:47 am
This seems like a good deal for them, I wonder how much it went for?
May 26th, 2007 at 9:30 am
This is using corporate power to push design in the wrong direction. This is the same as putting cheap sugar in everything. HP, you may think this is a good move but it is not.
Shame on you. Logoworks is cheap sugar, and you are overweight.
December 31st, 2007 at 10:55 am
HP’s tag line is “invent” that should now change to “acquire and cheapen” I use a LOT of HP products and know other designers who do also…but NO MORE! If it’s all about the bottom line HP, then you’re loosing a grip on the professional designers segment! Shame on you HP! Shame on you Vyomesh Joshi By making “small businesses look big” you’re pissing the rest of us off THIS IS NOT “INVENTING”