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12Feb
- Get Lost With The Logos of LOST
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As a huge fan of the show “Lost,” I base my Wednesday nights around watching it. I get home and make sure I pack my bag and lunch for the next day, do a quick work out, shower and have my pajamas on with a bowl of popcorn promptly by 9:00. The next hour is total enjoyment watching my favorite characters attempt to figure out what is happening to them and how to deal with their current situation.
As I was watching the most recent episode, I got to thinking about the marketing aspect of the show and of course, the show’s logo. I must say I am sure they wont be using a travel logo to advertise this show. Advertising is of high ranking importance to all TV shows and since “Lost” is a show that has an abnormal season length, ABC must pay for more advertising to ensure that its fan base can hold out for the next, exciting episode.
The show’s logo has become quite distinctive. There isn’t much to it, just capitalized letters in a very plain text with some cracks to look like ruins, but the surrounding images add a great deal to it as well. There are so many variations to the surrounding images and yet major fans know them all very well. The above is a classically seen version where the main cast is standing above the letters surrounded by palm trees and some ominous clouds. Beneath the letters is the ocean water with a very distinct reflection of the L.A skyline, in which the majority of the characters strive to revisit.
Other logo variations include the cast in a desert like silhouette or an island setting with no cast at all, although each one has a very dark sky with what looks like a brewing storm. The dark clouds are not always present though. Sometimes there is a brighter sky, however this doesn’t work as well to describe the nature of the show. The show is not always set in darkness, but the island itself is a character which takes on a more villainous personality. It does sometimes allow good things to happen, like in the case with John Lock’s ability to walk, but it is more responsible for horrific deaths and mind games.
Another logo within the show is the dark 3D logo which separate airtime from commercials. It’s a slight change from the show’s still logos, but is a quite classic image to fans. Dharma is also a big symbol. The Dharma logo is an example of a more internal logo. It does not represent the show itself, however when seen, fans know what it means and who bores the symbol.
The lost logo seems to be a quite successful part of the show, but not all TV shows share its success. Is it a logo that makes or breaks new shows? After all, if it doesn’t catch your eye from the start, why would you watch it?
Tags: Logo Design, logo news
- 6 users responded in " Get Lost With The Logos of LOST "
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February 12th, 2009 at 9:14 am
Hey, great post! You should also analyze all of the hatch logos. I believe each hatch logo design uses a different animal, which represents the overall “purpose” of the given hatch.
February 12th, 2009 at 10:03 am
Another successful television logo IMO is Psyche. The logo even appears int product that the characters wear or use and consequently viewers can buy. It’s all rather fun and in keeping with the comedy of the show. The biggest challenge for the show is being tucked away on a cable network, but it has held strong for more than three years.
February 12th, 2009 at 10:29 am
The Dharma logo actually has a very deep meaning. It is based on an ancient Chinese religion/philosophy/mysticism called the I - ching. The eight symbols around the circumference of the octagon are called trigrams. Four of these trigrams are seen on the Korean Flag incidently.
February 17th, 2009 at 11:19 am
I <3 Lost!
Great Post! They really do a great job with all of their campaigns!
This is the first time i have seen the Ad with the reverse side of the Island being Los Angeles!
They are so crafty!
February 19th, 2009 at 8:36 am
[...] Get Lost With The Logos of LOST [...]
February 23rd, 2009 at 9:49 pm
the logo is quite simple but i like it. it really fit the show.