Destination: Travel Logos
Men have traveled far and wide to witness the works of God, learn new languages, experience new cultures, taste new cuisines, or just for leisure. With the improvements in technology, it has now become more economical and less time consuming for people to travel from one place to another for whatever reason. This advancement has given birth to tourism companies and traveling agencies who now offer almost all the services related to traveling. From hotel reservations to transportation arrangements, these companies have emerged as a single stop for tourists wanting to visit other countries.
Elements of Travel Logos:
Since logos are the symbol of a company’s identity, it is important for travel companies to have their own travel logos. The main idea of travel logos is to portray the tourism activities that the company offers while focusing on the services (ticketing, visa drop box, etc.) that the company provides. Following are the elements that travel logos must have:
Colors:
The colors used in travel logos are associated with the nature of the places they deal with. Most companies have color red, purple, green and/or blue in their logos. These colors though not necessarily related to the destinations; do represent every aspect of a country.
Fonts:
Travel logos have fonts that reflect the ethnicity and cultural perspectives of a particular destination. However, there is no strict rule concerning the typeface of fonts in travel logos. It can simply go with the whole façade of the logo rather than relating to some aspect/s.
Style:
There are many styles that can be employed in travel logos. For instance, a travel logo can have the images and name of the services on its logo; or it can carry the map of the country or its counterpart. Yet the style should be simple to recognize, easy to understand and relevant to the logo.
Although, travel logos have the same three elements (colors, fonts, style) as the rest, there are different approaches and ideas behind its designs.
Images References:
Logo of ‘Travel Buddy’ taken from www.mpumalangatourism.info/news/archive_august2003.html
Logo of ‘Travel Smart’ taken from www.latrobe.edu.au/alumni/newsletters/enews19.html
Logo of ‘Canada One’ taken from canadaonetravel.enetpages.com
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