Another interesting part of use of colour in the fast food industry, is their interior. The reason why you often see red and orange colours in the interior of fast food restaurants, is that these colours generate restlessness. They want people to come in, buy something, eat quickly and leave - to give room for new customers. I think there is a connection from this to their use of red and orange in logos. Pretty much all of them include one of those two, or a combination.

Anyway, interesting blog. I posted a short case study of one of my own logos earlier this week. I’d appreciate some feedback, if you’ve got a minute.

- A