Design Inspiration: 56 Most Creative Logos
POSTED: April 9th, 2007

Logos are one of the most creative elements of graphic art. These creative logos have a tendency to not only provide brands with essential recognition, but also ensure its success. In order to recognize the creativity behind these artistic visual identities, we at LogoBlog, have listed some of the best creative logos (though it’s not a ranking) in a random way. We hope that you will appreciate these creative logos as much as we do. Feel free to tell us about YOUR favorite and most cherished creative logos, so that we can add them to our page(s). Till then, enjoy viewing our “56 Most Creative Logos”.

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31 users responded in " Design Inspiration: 56 Most Creative Logos "

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Leye said, in April 20th, 2007 at 6:18 am

Good job. Some of these are very innovative.

Keith Donegan said, in April 24th, 2007 at 3:51 am

Nice list, good job

minxlj said, in April 25th, 2007 at 5:01 am

Some of these aren’t creative at all and I’m shocked to see them in any ‘inspiration’ list:

• Calvin Klein - Poorly composed typography. Nice clothing - not a good logo.
• Canon - Just a typeface. Nothing creative about this.
• New Global Telecom - ooh, a swoosh. It’s crap.
• Campfire - way too obvious.
• Flickr - brilliant site, logo is nice but not creative.
• Nora - 3 damn swooshes! Poorly done, doesn’t work at all at that size which is a logo failure.

However, I love the Firefox, Apple, FedEx & Nike logos - they are classics and the FedEx ‘negative space arrow’ is legendary.

The Belle & Baz, Bromanodell & Lefthandside logos are beautifully done - very clever, elegant, nice typography and proportion.

minxlj said, in April 26th, 2007 at 10:39 am

Some of these aren’t creative at all and I’m shocked to see them in any ‘inspiration’ list:

However, I love the Firefox, Apple, FedEx & Nike logos - they are classics and the FedEx ‘negative space arrow’ is legendary.

The Belle & Baz, Bromanodell & Lefthandside logos are beautifully done - very clever, elegant, nice typography and proportion.

Keith Jones said, in April 26th, 2007 at 7:01 pm

Nice list guys, but I really think you should add the old Northwest airlines logo. This is one of my favorites. Look at the new Sprint logo also.

Steve Wordpressguy said, in April 30th, 2007 at 1:37 pm

I have to disagree with the “canon is just a typeface” comment above. It struck me last weekend, independently of this post, that the canon logo was very clever, being instantly recognisable though ‘just’ a word. The sharpness of the lines suggests high tech without being too nichey with icons or such.

Woody Holliman said, in April 30th, 2007 at 7:05 pm

Thought-provoking choices - can you share your criteria for picking these particular examples? Along with minxlj, I find some vastly more interesting/creative than others. Are any of them logos which you yourself designed?

Anindita said, in May 2nd, 2007 at 2:45 am

Nice list. It would have been better if you added a few words on their speciality or their clicking point.

Zep said, in May 7th, 2007 at 2:28 am

Your list is contradictory to say at least:
Calvin Klein? Honestly?
noriksub? What’s that? A squashed octopus?
Campfire? What do they sell? Logs?
Canon? This is really oooold. And it’s not a logo.
Blinklist? All stereotypes of a Web 2.0 logo! It could only be topped if the site was called “BlinkLst”
Tranceport? DaimlerChrysler playing Basketball?
Logitech? I can’t parse that one. Useless splatter.
New Global Telecom. Wow - that’s innovative. We got two swooshes!

Classics: Apple, Nike, Windows, FedEx, IBM, Puma, Sega (timeless design!)
Genius: Target, Creative Behaviour, Firefox

Vukan Karadzic said, in May 10th, 2007 at 10:20 am

Have to agree with Woody. We have here some great examples, but also a lot of uncreative ones …

Rich Loeffler said, in May 13th, 2007 at 3:56 pm

Nice group of logos, povides a great start for review with a new client, to get a feel for their tastes before starting work on designs for their product or business.

Adam M said, in May 18th, 2007 at 8:31 am

Hey there, great post.

It made me want to share my favorite logo. I think it may be the most creative I have seen let me know what you think.

http://www.creadiv.com/?p=17

Ally said, in June 11th, 2007 at 9:44 pm

I too agree that many of these are not creative at all. Flickr? Campfire? Some of these are logos where I’m not even entirely sure what they’re trying to tell me. Zoto… what is that? Why is its logo a flower? Canon… that’s just a font, come on. Some of these ARE very good, but many of them are not.

Tharanga perera said, in August 15th, 2007 at 5:02 am

Thanks

Su said, in September 3rd, 2007 at 4:03 am

the CK logo i s very innovative if you see it properly!! just tilt your head towards the left and you’ll see a complete human figure.

Gutinav said, in September 4th, 2007 at 9:43 pm

I love firefox logo!

SURESH said, in October 25th, 2007 at 10:52 pm

Ok I know two thing one is …..invisible arrow in FedEx and Human figure in CK……..great

Peacock, Carter and Associates said, in November 23rd, 2007 at 6:06 pm

The FedEx logo is definitely a classic; I’m not too keen on the Consumating logo or the blinklist logo, but the Caterpillar logo is very elegant - simple and striking.

Roberta Seldon said, in December 4th, 2007 at 7:15 am

I agree. These are some of the most creative logos around. They are absolutely great!

Margaret said, in December 28th, 2007 at 6:58 am

I agree that many are great, but in the sense that there are millions in advertising dollars behind them. Let’s face it - Targets bullseye can be used for “Bullseye BBQ Shack” but without massive ad and branding campaigns, it’s just another couple of red circles.

If you have a decent logo and use it properly, the greatness will come.

There are many wildly successful companies out there with less-than-”creative” logos; they’re laughing all the way to the bank.

BB said, in January 18th, 2008 at 7:16 am

Nice logos. i like zoto logo.

Deeljehuiswerk said, in January 19th, 2008 at 11:04 am

I thought the invisible arrow of FedEx was a coincidence?

CM said, in January 24th, 2008 at 3:37 am

What arrow in the FedEx logo?

jn said, in January 25th, 2008 at 9:36 am

the fedex arrow is located in between the letter “E” and “x”. Look at the white space. like the others said, GENIUS!

Angela Stoner said, in January 25th, 2008 at 10:38 am

The arrow appears in the negative space between the E and X. Utilization of negative space is difficult but ingenious.

Actually, the Target logo is classic to me because of how they use it in their adveritising. I have seen commercials lately that advertise a couple of products. Target ties it together at the end by letting the viewer know the products at their stores by showing the logo. A very wise use of marketing dollars.

Angela Stoner
North Carolina

Stephen Heigh said, in March 8th, 2008 at 7:45 pm

In looking at your selections… there are several quite famous ones and one could argue that they are not the most creative. It’s an odd thing with logos and that’s the financial force behind what drives them.
We sometimes gain tastes to certain logos over time and exposure. I’m sure there are countless numbers of great logos that were never associated with financially successful companies that would be considered masterpieces of logo design. You have shown some classics and others are questionable. What about the “I Love New York” logo with the red heart by Milton Glaser? Did you guys forget that? or Raymond Loewy’s “Shell Oil”. I think there should be classes taught in art and design schools about logo design history as they do teach art history. I’m glad to see GE’s logo on your list.
The old school artists that designed logo’s did not rely on the computer for some slick interpretation or trick. The logo was art.

Stephen Heigh said, in March 9th, 2008 at 5:31 pm

I took a look a second time at this grouping of logos and we’ve been duped here folks. It seems whoever put this list together was just looking for a response and that’s why there’s a number of logos that have no business being on this list. Any good artist or graphic designer would find issues with many of the logos shown here. Hey, but it makes us think and that’s always good and I love the comment someone said about the Target logo being a candidate for barbecue sauce. That’s a very good observation the same could be said for thousands of logos out there. It’s a matter of timing and market and the two coming together to form success.

Jan said, in April 7th, 2008 at 8:45 pm

Apple logo is very good !

Jawa said, in May 1st, 2008 at 6:38 pm

The appeal of a logo is entirely subjective so i dont see much point in flaming the author of the article on his/ her choices. We have clients that pick terribly designed logos as inspiration for their briefs. Subjectively they must think they are great.

So well done to the author for producing something.

L said, in May 14th, 2008 at 1:01 am

Yeah, what Jawa said.

It’s just what I was thinking!

Vinish said, in June 26th, 2008 at 8:14 am

A few of these are good, but can’t really say that the whole list is the best creative effort. Some of these are pretty ordinary work.

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Design Inspiration: 56 Most Creative Logos POSTED: April 9th, 2007

31 users responded in " Design Inspiration: 56 Most Creative Logos "

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Design Inspiration: 56 Most Creative Logos
POSTED: April 9th, 2007