Creating Unbeatable Brands |
Categories: Branding Tips
Written By: Nora Reed
What does it take to create unbeatable brands? Creating unbeatable brands is not a short time work.
Ingredients of successful brands are:
a) Creating a product that suits customer’s requirements
b) Develop an eye catching and purposeful logo design
c) Quality of the product
d) Focus on after sales service – Back up Operations
e) Positioning and repositioning
f) Reaching out to customers.
Create a product that suits customer’s requirements
The core step to build a successful brand is that you should have a product or service to offer. You have to sell to the customers’ needs and not focus on what you need to sell. Your product should contain all elements to satisfy your target customers’ wants, giving them a strong reason to buy.
Developing a good, creative logo design
A good product is recognized by its logo. Your product and your logo both combine to make a successful brand. Harley Davidson, BMW, Toyota, Coca Cola and Pepsi are some of the very good examples of successful brands.
Quality of the Product
No one wants to buy faulty products. Your product should be fault free and should provide good value for money.
Back up operations
After sales Service, home deliveries, store returns, claims are all back up operations that creates customer confidence. As a part of long term strategy a company must focus of the back up operations to help a build strong unbeatable brand.
Product Positioning and repositioning
This means position your product achieves in the eyes of your target market. Product itself, product name (Brand name), Quality, Back up operations, warranties guarantee and packaging help in brand positioning.
Repositioning occurs with the change in customers’ needs or you bring a change in attributes or when your product attains maturity, you reposition it to hold it from entering into a declining stage.
Reaching your customer
Advertising brings awareness to customers. It is the best means to reach millions. So people Follow the footsteps of the master brands. It really depends on your budget. As marketing gurus say “Throw enough mud on the wall, so some of it sticksâ€
A well designed logo coupled with good quality product and enough advertising will definitely help in creating unbeatable brands.
October 12th, 2007 at 1:46 am
Good points. It is really hard to create a good logo, a memorable one. And the most memorable ones are the simple ones, which make you say: “Why didn’t I think of that?”.
Or, if you look from another perspective, if a product is good and grows and it is advertised and reaches the entire world and everyone talk about it, and, WHAT IS MOST IMPORTANT, has a nice logo, than the logo will be memorable.
Conclusion: a successful brand must be simple.
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