Comments
49
May 12, 2010
10 Famous Logo Designs and how much did they cost? |
Categories: Famous Logo Designs, Logo Design News, Logo Design Stories, Logo Designers, logo designs
Written By: Nora Reed
There is a vast distinction between the price and the value of a logo design. Some corporate logos are designed at exorbitant prices but their value is not parallel to the amount paid. While, several logo designs are made at a miserly price and still turn out to be extremely valued brands.
I have been asked many a times by some of my readers as to why the prices of notable logos are seldom told? This simple yet intricate query compelled me to probe the matter. After an extensive research and hours of painstaking Google search, I managed to round up the prices of 9 famous logos along with their respective designers.
Following is a table featuring 10 prominent logo designs with their price and other statistics.
Logo |
Designed by |
Year |
Price |
| Enron | Paul Rand | 1990s | $ 33,000 |
| ANZ | - | 2009 | $15,000,000 |
| NeXT | Paul Rand | 1986 | $100,000 |
| Pepsi | Arnell Group | 2009 | $ 1,000,000 |
| London 2012 Olympics | Wolff Ollins | 2007 | £ 400,000 |
| Glasgow 2014 Games | Marque Agency | 2010 | £ 95,000 |
| Melbourne Australia | Landor Associates | 2009 | $ 240,000 |
| Nike | Carolyn Davidson | 1971 | $ 35 |
| Simon Oxley | 2009 | $10-$15 | |
| Ruth Kedar | 1999 | - |
|
Although I toiled a lot on the internet to find the price of Google logo but could not discover it. I would like you guys to help me out in unearthing the cost of designing the Google logo. Also, if any of the above given prices is incorrect, please let me know the facts.
|
May 12th, 2010 at 6:46 am
15 MILLION DOLLARS for the ANZ logo?
May 12th, 2010 at 7:45 am
Wasn’t the London Olympics logo part of a larger branding exercise? I suppose some of the other logos were as well, but Twitter’s branding, for example, probably evolved over time with the site, rather than being inherent in the bird logo. I’m thus not sure the comparison is direct.
May 12th, 2010 at 8:26 am
The title is nice, but it’s not true.
Most of these prices are for far more complicated process than just designing a logo. A team of top-creative people is engaged for a long period of time with a certain project. Research, analytics, reports, meetings, expenses, work, revisions, more work and more revisions, presentations, etc.
Some companies just make a PR by not giving the details that actually the price is not only for designing the corporate identity, but for making and printing a lot of various advertising materials. So the whole contract is for 1.000.000 – but the logo is just a small part of it.
Also at the end if the logo costs officially 1.000.000 – you have huge % of VAT and corporate taxes.. and the real price is far less than the announced.
These are just some thoughts…
May 12th, 2010 at 12:26 pm
As far as I know, Google logo was designed on GIMP and it was free…
May 12th, 2010 at 1:40 pm
Who would pay anything for the London logo
May 12th, 2010 at 4:21 pm
Nike swoosh is the essence of Logo Design!
May 13th, 2010 at 7:16 am
Neither Kedar nor Google has publicly disclosed the fee that was paid to her for designing the logo.
http://blogoscoped.com/archive/2008-01-14-n16.html
http://www.wired.com/techbiz/startups/multimedia/2008/02/gallery_google_logos?slide=1&slideView=10
May 13th, 2010 at 7:58 am
I agree with Alex.
Anyway, isn’t the Google logo part of some online logo contest they organized? I think I read that somewhere. Or maybe I’m having memory lapses.
May 13th, 2010 at 9:02 am
The Twitter picture is incorrect: Twitter (the wordmark) is what’s described in the table. “Ollie,” the blue bird, was designed by Louie Mantia of the Iconfactory for Twitterrific, a Twitter client not affiliated with Twitter (the company).
May 13th, 2010 at 9:03 am
Sorry, not Louie Mantia, but David Lanham. My mistake.
May 13th, 2010 at 9:20 am
After it blew up, Nike settled with Davidson for an undisclosed amount of money. As stated earlier, there is a lot more that goes into the price than just designing a logo. There’s time, there’s travel, other parts of the identity to design, produce and implement, etc. I’d put the average cost of the logo at about 25-40% of the ‘price’ you see here.
May 13th, 2010 at 9:20 am
That is not twitter’s official logo. It’s the icon for Twitterific, an app made by Iconfactory: http://iconfactory.com/software/twitterrific
Simon Oxley’s bird and a more in-depth discussion on its history can be found here:
http://www.wired.com/epicenter/2009/03/twitter-designe/
Not to mention that the $15mil number is the cost of the roll-out of the new ANZ branding, which includes costs of advertising buys, signage, etc.
May 13th, 2010 at 9:52 am
Agree with Logoblink and Paul, chances are, most of these logos were part of a larger branding effort. You’re brand is much more than just choosing colors, icons, or type to create a logo. It is about strategy, a message, public perception. The designers/agency were probably paid for branding- not just a logo design.
-Danielle, Atomicdust
Saint Louis, Mo.
May 13th, 2010 at 10:33 am
Only the type is the Twitter logo! That’s me from Twitterific!
May 13th, 2010 at 10:36 am
dont forget that these prices are not only for a logo, but for a complete corp. ID, I guess…
May 13th, 2010 at 10:55 am
[...] te invitamos a visitar el post de logoblog.org y averiguarlo. De seguro te sorprenderás. This entry was posted in Logo and tagged diseño, [...]
May 13th, 2010 at 3:02 pm
I believe that the ANZ was created by Designworks in New Zealand.
May 13th, 2010 at 3:57 pm
That is the Twitterific Bird for the app… designed by David Lanham… not the “Twitter logo”
May 13th, 2010 at 8:06 pm
[...] came across a list posted by Nora Reed who has researched the supposed cost of well known logos. While the costs form some might seem staggering ($15,000,000 for the new ANZ logo we found some [...]
May 14th, 2010 at 4:22 am
Hey friends, let me make a correction here for the twitter logo I have placed. The designer name and price mentioned in the table above, is actually meant for the birdie icon, initially used by twitter. The logo is replaced now and sorry for the confusion.
May 14th, 2010 at 5:46 am
[...] Logoblog.org has an enlightening post with a table of costs of some of the most famous and recognizable logos in our culture. The price range is wider than you may think — from $10 to $15,000,000. « Comic Book Disney Princess [...]
May 14th, 2010 at 6:49 am
After originally designing the Nike logo for $35, Davidson worked for the company as a graphic designer. Nike never “settled” with Davidson. Founder/CEO Phil Knight invited Davidson to a company luncheon where he gifted her with a diamond ring engraved with the swoosh, and an undisclosed amount of Nike stock (which later split several times), in added appreciation for the logo design and her work.
May 14th, 2010 at 8:31 am
[...] 10 famous logos and what they cost. [...]
May 14th, 2010 at 10:55 am
Good post Nora. Nice to know these facts and figures. Thanks for investing time to research on the topic.
Jeff, well what you shared is also something what very few people know. Really nice of Phil Knight.
From $10 to $15,000,000 is really a wide range. Do we still have companies who will buy a Logo for more than a million?
What is the basis of pricing a Logo Design work? I am sure this is pretty debatable. Is it creativity, is it the cost of the time invested, is it the size of customer pocket or is it the experience and goodwill of the designer?
This recent growth of crowdsourcing has created more variety in the pricing structure.
Not really sure which way the market will be moving in the coming days.
But I am sure that there will be business for everyone
May 14th, 2010 at 11:07 am
Not sure what logo used to be represented for twitter in this article, as today is the first time I have seen the article, but the bird represented at the top is not ‘their’ logo, it is still available for purchase from iStock and I have seen it on some packaging at hair salons. The only other famous iStock image that Tiwitter has exclusive rights to is the ‘fail whale’ which they payed a lot for.
May 14th, 2010 at 1:36 pm
Doesn’t the twitter logo look more like a whale?
May 15th, 2010 at 8:59 am
Eye opening stuff. Logo design is strange – the bigger the client the more money you can charge even though it’s the same work you’d do for a tiny client…….. But if some massive company wants to pay millions then I certainly wouldn’t be complaining.
May 15th, 2010 at 9:05 pm
Hahaha! Nike Logo 35 dollars haha!
May 16th, 2010 at 7:17 am
[...] logoglog.com zeigt zehn bekannte Logos und zeigt was ihre Entwicklung gekostet hat. Besondere Schnäppchen sind dabei die Logos von Nike und Twitter zwischen 10$ und 35$. Noch billiger das Logo von Google: Es scheint demnach 0$ gekostet zu haben. Fleißige Leser des Blogs kennen meine Meinung zum Google-Logo: Geschenkt ist noch zu teuer! [...]
May 16th, 2010 at 1:35 pm
The Nike one surprises me. I heard an intern designed the Google logo.
May 16th, 2010 at 4:29 pm
today’s logo design companys undergoing make logos cheap because there is a need to pay bills to survive.
Rates of this caliber are only available to a minures business design companys.
Cheears
May 16th, 2010 at 6:59 pm
$1mil for the Pepsi logo? Too bad the Studebaker corporation isn’t in business- they could have had a hey day with the copyright infringement..
Quick google of those brands logos will show ya exactly what I mean. Seems steep to pay so much for a near rip off.
May 16th, 2010 at 9:18 pm
ANZ logo according to Crikey.com was designed at M&C Saatchi. I found more info at
http://www.underconsideration.com/mt_bn/mt-search.cgi?IncludeBlogs=9&search=ANZ+Bank
Turns out it was desinged at the Aukland office of M&C Saatchi. hope that helps!
May 19th, 2010 at 11:53 am
15 millions for a logo design??? I think it is wrogn. It will be the logo design and the costs of change the old mark.
May 20th, 2010 at 2:32 am
[...] 10 logos famosos y cuánto costaron [ENG] http://www.logoblog.org/wordpress/cost-of-famous-logos/ por Dan hace 3 segundos [...]
May 20th, 2010 at 12:37 pm
Interesting find with the ANZ logo. $15,000,000 is just ludicrous!!
May 20th, 2010 at 12:39 pm
Actually, ive just found a post which says that it will cost $15,000,000 to roll out the logo, including all marketing and re-signing of the bank. No mention of how much the logo cost itself though.
http://www.news.com.au/business/new-brand-and-logo-to-cost-anz-15-million/story-e6frfm1i-1225790269154
May 21st, 2010 at 6:42 am
Don’t mix up [costs for designing a logotype] and [costs for developing strategy, name, design, and implementation across a large organisation, launch campaign]. Google has invested more than 10 million in the Google brand
May 26th, 2010 at 2:53 pm
[...] al mondo. Di queste “chicchette” si è occupato Norah Reed che ha pubblicato su LogoBlog, una ricerca sul prezzo dei loghi di alcuni brands internazionali. Guardate e [...]
May 29th, 2010 at 9:52 pm
$15 and $35 are most successful attempts
June 1st, 2010 at 9:51 am
[...] reminds me of this table I saw last week about iconic logos and design agencies and how some of the best designs cost nothing and how some of the worst cost [...]
June 5th, 2010 at 11:07 pm
[...] @ Rologo 编译自 Logo Design Blog « [...]
June 17th, 2010 at 6:37 am
[...] es cuando menos interesante. Esta es una de las curiosidades que se pueden encontrar en 10 Famous Logo Designs and how much did they cost?, un artÃculo que muestra que no siempre que se paga un alto precio se obtienen los mejores [...]
July 30th, 2010 at 9:27 am
The logo for Melbourne is the only one that actually show some creativity.
ANZ was a crime, is horrible.
September 12th, 2010 at 4:27 pm
it’s not the same when a business is starting up as a small company (or a local) than if you are working with a big, well known stablished trademark. There are many factors affecting the price of the logo.
October 26th, 2010 at 4:22 pm
Any one know how much the GAP redesign fiasco cost? After all that, it was scraped. Talk about waste…
December 14th, 2010 at 8:47 am
[...] to BP who spent £4,600,000! BP isn’t the only one spending millions on logo designs. Pepsi spent $1,000,000 on their new logo in 2008 and ANZ (Australian Bank) spent $15,000,000 in 2009 for [...]
February 11th, 2011 at 8:36 am
Great post about history of logos. Twitter logo only cost 35$ ?
March 20th, 2011 at 4:31 pm
Twitter – such a bargain