12 Most Exciting Logo Mergers of the Corporate World!!

Comments 19

Mar 31, 2010

12 Most Exciting Logo Mergers of the Corporate World!!

Categories: Logo Design Resources, Logo Design Tips, Logo Designers, LogoBlog

Written By: Nora Reed

A logo design is a reflection of a company’s corporate identity. That is why when companies merge, on several occasions their logo designs undergo similar treatment. When two or more corporate brands decide to unite, either through a merger or an acquisition, it often gives birth to a new corporate logo.

But logo design merger of two corporate brands is not an easy activity to execute. The companies involved must ensure that the logo merger can successfully elucidate what is different about the newly created brand.

Have a look at 12 of the most impressive logo mergers of corporate brands:

1. Commerzbank Merger with Dresdner Bank:

Commerzbank, Germany’s second largest financial institution, merged with Dresdner Bank. The logo design of the combined corporate entity encompasses the name “Commerzbank” along with Dresdner Bank’s “triangle shaped ribbon” logotype in yellow.

2. Citigroup:

Citigroup is an American financial services company. Citigroup was formed by the merger of Citicorp and Travelers Group in 1998.

3. Regions-Union Planters:

Corporate merger between Regions Financial Corp and Union Planters Corp gave way for a new logo design holding the brand legacies of both the companies. It includes the Regions trademark green color and name with Union Planters three-leaf delta device.

4. Unnim

Unnim was formed as a merger between four small Spanish banks Caixa Terrassa, Caixa Girona, Caixa Sabadell and Caixa Manlleu.

5. ExxonMobil

ExxonMobil, an American oil and gas corporation was instituted on November 30, 1999, by the merger of Exxon and Mobil.

6. Glaxo Smithkline:

Glaxo Smithkline, popularly known as GSK, was formed in 2000 by the merger of GlaxoWellcome and SmithKline Beecham.

7. Century Link:

Century Link is the merger between two telecommunication companies, CenturyTel and Embarq. The merged logo design has cleverly included aspects of both the previous company logos.

8. J P Morgan Chase:

J.P Morgan was formed in 2000 when Chase Manhattan Corporation merged with J.P. Morgan & Co.

9. HBOS

HBOS was set up in 2001 following the merger between Halifax and the Bank of Scotland. The HBOS logo design incorporates features of both its merging company logos.

10. Chevron

Chevron Corporation is an energy company formed by the merger of Standard Oil of California and Gulf Oil in 1984. The Chevron logo design includes a logotype similar to Standard Oil of California but with a change of colors.

11. Towers Watson

Towers Watson is the result of merger between Watson Wyatt Worldwide and Towers Perrin. Interbrand was given the project to create the new logo merger.

12. Tata Docomo

India’s most successful corporate giant "Tata Group" partnered with Japanese telecom company "NTT DOCOMO" to create a new cellular service in India, "Tata DOCOMO".

After witnessing these logo mergers, do you think that a logo merger is necessary for corporate fusion?

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Arvin Bautista Says:
March 31st, 2010 at 9:47 pm

Wow, did this article really just have a headline image that was in Papyrus font?

12 Most Exciting Logo Mergers of the Corporate World!! | TopRoundups Says:
April 1st, 2010 at 2:14 am

[...] 12 Most Exciting Logo Mergers of the Corporate World!! Submitted by logosdesign [...]

Bryant Says:
April 1st, 2010 at 4:01 am

You guys chose “ExxonMobil” as an exciting corporate post-merger logo over Sprint?

The Sprint/Nextel merger produced what might actually have been the coolest logo I’ve seen in a while, whereas the ExxonMobil logo is a joke.

shenoy Says:
April 1st, 2010 at 4:02 am

still waiting for the GENeral electric and aliTALIA merger. Esay to make out what the name of the merged entity is gonna be, but the logo sure is gonna be fun!

AdamSok Says:
April 1st, 2010 at 5:00 am

I have to say that most of these are terrible, particularly Unim and GSK.

Ed Says:
April 1st, 2010 at 7:57 am

Citigroup is by far the best of this list. Clever, simple, clean… setting a standard that should be followed.

Paola en la red Says:
April 1st, 2010 at 3:01 pm

[...] either through a merger or an acquisition, it often gives birth to a new corporate logo.Source:http://www.logoblog.org/wordpress/corporate-logo-mergers/ Permalink Thursday April 1st [...]

12 Most Exciting Logo Mergers of the Corporate World!! - elblogdepaola's posterous Says:
April 1st, 2010 at 4:01 pm

[...] A logo design is a reflection of a companys corporate identity. That is why when companies merge, on several occasions their logo designs undergo similar treatment. When two or more corporate brands decide to unite, either through a merger or an acquisition, it often gives birth to a new corporate logo.Source:http://www.logoblog.org/wordpress/corporate-logo-mergers/ [...]