Constituents of a Logo
Symbols, signs, emblems, and slogans are all the important constituents that compose a proper logo. Each of the following elements of a logo plays a decisive role in making any logo a household name.
SYMBOL:
A symbol is used in a logo to attract the viewers and inspire them to be the company’s customers. It gives the general perception of the company’s products and services to the masses and explains the inspirational values behind the company’s creations. Furthermore, a symbol results in the worldwide recognition of a brand.
SIGN:
A sign is an artistic expression and a creative element used by designers in logos to signify a particular direction or position of a company and its achievement(s) and can also be used as a form of creative expression. A perfect example of a sign can be seen in the FedEx logo in which an arrow is located in the negative space between the ‘E’ and ‘X’ pointing rightwards symbolizing forward movement and thinking of the company.
EMBLEM:
Many companies prefer the use of their emblems in their logos. An emblem is a graphical image or an object that represents and symbolizes a quality, state, person or class of persons, etc. Its use gives a distinctive yet authoritative look to a brand.
SLOGAN:
For successful brand advertising, a strong slogan or tagline should be used with a logo. The simplicity and metaphorical character of a slogan often projects a unified and broad social expression of a brand without citing much detail.
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