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Color Psychology of Logos

Categories: Logo Design Tips
Written By: Nora Reed

Best Color for LogosColor is an important part of visual arts. It represents the nature and mood of an entity. That’s why colors are an important aspect of visual representation of a company too. Though colors have different meanings in various cultures and countries, they are generally used in logos to convey a specific message/s.

Red is an extreme and emotionally intense color. It evokes aggressiveness, passion, strength and vitality. It also grabs attention of the viewers because of which, it is widely seen in many different logos.

The color pink induces femininity, innocence, softness and health. Due to its tranquilizing nature, pink is extensively used in logos related to spa, health care and cosmetic products.

Orange represents energy, enthusiasm, flamboyance and demand of attention. This particular vivid color is common among the logos that offer sense of openness and friendliness to their viewers. Its attractive, bright and cheery nature captures the attention of the spectators and gives the logo a contemporary look.

While it is considered as an optimistic color, yellow is the most difficult color for the eye to take in. On the other hand, yellow color symbolizes positivity and buoyancy. But its use should be minimal as it can be overpowering if overused.

Green is a calming, refreshing and conservative color. It signifies tranquility, nature, health, and freshness. It is widely used in healthcare, construction, real estate and golf logos due to its relevance with the mentioned businesses.

Blue evokes authority, dignity, security and faithfulness. It is one of the most popular colors among logos and can be seen extensively in education logos, government and medical logos.

The color of royalty, purple connotes luxury, wealth, spirituality and sophistication. It also symbolizes rank and authority. However, because it is rare in nature, purple is rarely used in logos.

Brown suggests utility, earthiness, woodiness and subtle richness. As it is the color of earth and is abundant in nature, brown is used in logos related to construction and development. It is also widely used in legal logos due to it simplicity and character.

White is the universal color of peace. It represents purity, simplicity, sterility and refinement. Its frequent use in logos is due to its simplistic nature and radiant character. The color white in logos is often used as text because it illuminates on other bright colors.

Solid, intelligence, modesty, practicality, conservative and maturity are some of the attributes of the color gray. However, it can seldom be seen on logos as it also represents old age, sadness and dullness.

Black is a powerful color that evokes authority, boldness, elegance and style. It is broadly used in almost all types of logos for its boldness and sophistication.

These colors, though not necessarily, but are generally used in logos to communicate a specific point. So the next time you are looking or designing logos, be sure to understand the message behind the colors used in them.

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13 Responses to “Color Psychology of Logos”

  1. David Airey Says:

    Colour psychology is an important topics for all designers. Here’s some further info (not on my blog so I’m not advertising):

    I disagree that grey can’t be used because it represents old age, sadness and dullness. All logos should work in greyscale for photocopying / printing purposes, therefore any coloured tone will be reproduced in a shade of grey.

  2. maree gately Says:

    i am starting a new kitchen design business and had chosen my logo colours however after reading your articles i have gained some good information. thanks :)

  3. Narasingh patro Says:

    Colors plays a pivotal role in recognising a product. Many people recognises the product through its color. In India, pepole use color of the product to scrutinize a product is it orginial or duplicate. As Rin suprme always comes in Blue in color. I have observed that, all FMCG product carrying red color in their wrapper, it shows that red color is a intense color and it increases the pulse rate.

  4. Cindy Says:

    Your blog was just what I was looking for, as I am designing a new logo for my company. Thanks for the clear, concise information.

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  7. Caseydoo Says:

    Hi, I’d just like to say that this is a really good guide to colors! I always had a scary feeling I wasn’t using the correct colors in the correct situations. This really helps me now. Thank you for this info. Today I am spending my entire day studying this. It’s work for me but I might as well since I am getting back to school soon! :)

  8. Chris Says:

    Interesting article particularly as I’m about to design a logo for my website.

    I often wondered what effect the different colours have on us.

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  12. Boris Says:

    Thanks for the list. I’m going to color my logo now :D

  13. logo templates Says:

    Colors are one of the important elements in logo designing. Thanks for the list.
    Now I can give suitable colors to my logos.

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