Hello Everyone. As Jessica so eloquently alluded to, I am Kevin Scott, the new voice of LogoBlog.org. I couldn’t be more excited to develop a relationship with you, the readers.
As a self proclaimed logo fanatic, it’s hard to find topics that I enjoy more than logo design. Looking at logos, critiquing logos, talking about logos, I like it all. LogoBlog.org has presented me with a new opportunity that I have never experienced before, an online community of fellow logo aficionados.
Since this is my first post I would like to keep it light and fun. As I’m still getting to know you and vice versa, I wouldn’t want to overwhelm you with my deeper thoughts on logo theory. Instead, I think it would be interesting to take a look at some of the logos we see on a day to day basis, and maybe you could share some of yours with me.
1. McDonalds
Food aside, McDonalds knows how to connect with their customers. The McDonalds logo is simple, but timeless. Almost anywhere you go throughout the world, you will find the golden arches. I love not only the emphasis on the “M” but also the warm feeling communicated through the color scheme. Not to mention how the arches remind me of two delicious McDonald’s French fries.
2. FedEx
The FedEx is simple, and conveys the message that its company is trying to convey, dependability. The two colors, my personal limit to an effective logo, stand out, and offer a memorable contrast. FedEx proves that you don’t need any gimmicks or flashy color schemes for an branding solution.
3.Mobil
In a similar fashion as FedEx, Mobil has established its logo as simple and to the point. With block text and only one color change, Mobil emphasizes the key component to its product, oil.
4.Pepsi
I am personally biased to Pepsi for its undeniable thirst quenching ability, but the logo has my approval too. I’m not quite sure if you have noticed my personal taste, but the simpler the color scheme, the better. Pepsi’s logo is unique in that its graphic and text can be separated and still easily recognized.
I enjoy each of these logos because they emphasize my main thoughts on logo design. The logo is important, but the product is the key. Nothing better than a great logo, for a great company.
