Classic Corporate Logo Design (Welcome Kevin) |
Categories: Graphic Design
Written By: Nora Reed
Hello Everyone. As Jessica so eloquently alluded to, I am Kevin Scott, the new voice of LogoBlog.org. I couldn’t be more excited to develop a relationship with you, the readers.
As a self proclaimed logo fanatic, it’s hard to find topics that I enjoy more than logo design. Looking at logos, critiquing logos, talking about logos, I like it all. LogoBlog.org has presented me with a new opportunity that I have never experienced before, an online community of fellow logo aficionados.
Since this is my first post I would like to keep it light and fun. As I’m still getting to know you and vice versa, I wouldn’t want to overwhelm you with my deeper thoughts on logo theory. Instead, I think it would be interesting to take a look at some of the logos we see on a day to day basis, and maybe you could share some of yours with me.
1. McDonalds
Food aside, McDonalds knows how to connect with their customers. The McDonalds logo is simple, but timeless. Almost anywhere you go throughout the world, you will find the golden arches. I love not only the emphasis on the “M†but also the warm feeling communicated through the color scheme. Not to mention how the arches remind me of two delicious McDonald’s French fries.
2. FedEx
The FedEx is simple, and conveys the message that its company is trying to convey, dependability. The two colors, my personal limit to an effective logo, stand out, and offer a memorable contrast. FedEx proves that you don’t need any gimmicks or flashy color schemes for an branding solution.
3.Mobil
In a similar fashion as FedEx, Mobil has established its logo as simple and to the point. With block text and only one color change, Mobil emphasizes the key component to its product, oil.
4.Pepsi
I am personally biased to Pepsi for its undeniable thirst quenching ability, but the logo has my approval too. I’m not quite sure if you have noticed my personal taste, but the simpler the color scheme, the better. Pepsi’s logo is unique in that its graphic and text can be separated and still easily recognized.
I enjoy each of these logos because they emphasize my main thoughts on logo design. The logo is important, but the product is the key. Nothing better than a great logo, for a great company.
August 13th, 2008 at 6:39 pm
Kevin simply sucks.
Kevin! My sincere advice to you: Never ever think to be a replacement for Jessica. She was just so fun and great.
Jessica! We want you back.
August 13th, 2008 at 7:08 pm
Hi Kevin!
Don’t forget the subliminal arrow shape in the FedEx logo (in the “Ex”).
August 14th, 2008 at 3:09 am
Hello, Kevin.
My name is Orkhan. I am a copywriter.
I greet you from Azerbaijan.
Wish you success
It was very interesting to read your first topic in LogoBlog.
I have many lovely logos, but my favorite is Unilevers.
August 14th, 2008 at 6:29 am
Well, first I’d like to say Welcome, Kevin! I agree with you about the whole color scheme thing. I once had to design a logo for a company and they wanted what seemed like a zillion colors, but it actually turned out better than I thought it would. As for the FedEx logo, I’m not sure if you noticed the arrow between the ‘e’ and the ‘x’. I thought that was pretty cool. I like logos that include a hidden element such as this. Once again, welcome aboard and best wishes to you!
August 14th, 2008 at 6:58 am
hi Kevin,
FedEx is one of my all time fav. logo. It is too simple,perfect color but heavy!!!!. i do love design flat, simple logo.These are source of inspiration to logo designers like me.
thank-x a lot!!!!
September 2nd, 2008 at 8:25 pm
Hello Kevin,
I think each logo presented is a great example of well executed marketing, save for the Mobile logo. Intrinsically none of the logos have a given value but our culture brings them relevance and meaning. I wonder, are the logos above great because of the mark or the marketing involved that we has endeared them to us.
November 1st, 2008 at 4:55 pm
The irony in that Pepsi is changing that logo is amazing
December 12th, 2008 at 6:28 pm
Kevin, I know others have said it, but please don’t mention FedEx’s logo again without commenting on the arrow! That’s the most brilliant part. Logos with a hidden message or hidden content always win my vote! I think logos should make people think and I believe that the best ones do make me think.
May 1st, 2009 at 11:50 am
[...] then, there are always the popular coffee logos that we all know and love. These companies are corporate giants of coffee lovers and because we love coffee so much, we keep them in business, even during [...]
August 24th, 2009 at 8:49 am
Hi Kevin
Whats you view on using a classic type face for a logo design for a relatively young IT consulting company.
look forward to any tips you have for using classic logo design….
Regards
Kevin