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01Oct
- Channel Surfing for TV Network Logos
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It seems to happen all the time. Most of us have access to hundreds or even thousands of channels depending on your cable provider, and you click through them and never find anything worthy of your time in front of the TV. Quality programming can sometimes be hard to find. I am notorious for channel surfing, but I began to take notice of specific TV networks and their logos and marketing concepts. I found that there is so much variety and they are all so interesting. Take a look at these and notice how there is no specific style to them. They all vary so much depending on the channel’s general content. What’s your opinion on these?
The major networks use very simple ideas but have progressed a lot over time. Often, their changes have included creating 3D concepts and adding more modern graphics. The BBC added a blue back light to their HD logo and I had seen a few versions of a 3 dimensional NBC peacock.
The Syfy channel changed their spelling and their logo. They dropped the Saturn symbol and adopted a new font instead. I think I will miss the Saturn symbol. It added a futuristic presence.
I think people often take TV channel logos for granted. They appear as tiny icons at the bottom corner of the screen and are more overlooked than noticed. They at least tell you what channel you are on if you land on it, but a lot of work actually goes into their design, just like any logo. Next time you are surfing for that perfect show to watch, take a look at the network logo and you may appreciate it a bit more.
-Nora Reed
Tags: branding, design, graphics, identity, Logo Design, logo IDs, logos, TV Network Logos
- 3 users responded in " Channel Surfing for TV Network Logos "
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October 1st, 2009 at 11:29 am
I don’t like the new SyFy spelling, what’s the point of that other than to confuse people?
Btw (not relevant), I still confuse CBS and NBC ever since they flip-flopped them from channel 3 and 10 like 15 yrs ago.
October 1st, 2009 at 9:26 pm
As simple as it is, I still think the USA logo is genius. A&E tried to straight up copy it and it just isn’t the same.
Props to USA. Now all they need to do is bring back the USA Cartoon Express circa 1986 and we’ll be in business.
November 3rd, 2009 at 2:07 am
I live in Manhattan NYC so I don’t know if those of you in other countries suffer from this same stupidity but years ago you didn’t have these stupid logos and was not needed unless your drunk uncle lost the TV remote and then spray painted the cable box display or [for those of you that can remember] the channel knob.
Tonight I switched the channel to catch StarShip Troopers 3 on the TBS network only to find not only the damn logo even bigger but now they started pasting a logo for the George Lopez show that airs sometime this week!
With digital TV you don’t need a reminder of what channel your watching and 20 or 30 years ago you didn’t need it either…well,unless you were illiterate.
Channel Logos SHOULD BE REMOVED or at least give the viewer the option to switch it on and off.