With the 2008 Olympic Games here, it is hard not to catch the spirit of international competition. With 302 events in 28 sports, the games offer a vast field of athletes the opportunity to represent their country on a global stage. While often overlooked, selecting the stage itself however is very much like a competition. Just like the athletes who tirelessly train and prepare for the games, cities and their respective countries also put a great deal of preparation into possibly being chosen as a host city.
Among the mountains of paperwork, media attention, structural capacity, and required support of Olympic committees, cities also need to create a logo. While it seems insignificant, Olympic logos seem to draw so much attention that they can seem to sway the public’s opinion about where the international games should be held. It is currently 2008, and discussion over not the next Olympics Logos, but that of 2016 has already begun.
There are four final applicants for the summer games of 2016. Chicago, Rio, Tokyo, and Madrid. Each of which has already created an initial logo for their potential Olympic events.
