It seems that Spirit Airlines just can’t keep their name out of the paper. There are currently two issues with this small airline’s branding strategies. Spirit has added a Bud Light logo to the aprons of their flight attendants. While I happen to enjoy the design of the Bud Light logo, apparently the flight attendants aren’t in the same boat. Let’s take a look at the logo in question. I understand that it is no Polo ...

Here at LogoBlog, things are changing for 2009. You will notice that on the left hand of the screen, the design firms and company reviews have been removed. I did this after much deliberation about how to accurately verify all the reviews LogoBlog receives everyday and how to best serve LogoBlog’s mission Due to the anonymous nature of the internet, online review sites, and lack of time and resources, I cannot always be 100% sure ...

How often do you look really closely at your favorite team’s uniform? Probably never, the game is too fast to really notice anything but the colors and number. How closely do you think you would look at your team’s uniform if a trip for 4 to the Stanley Cup rested on your keen observation? Pretty closely if you’re a hockey fan I would assume. Reebok and the NHL are bringing a new type of attention ...

In response to many of the emails that I’ve been receiving lately, I think it may be appropriate to introduce myself a little more thoroughly than I originally had in my first post. I would like to start by thanking all of you who have shown interest in more than just my articles, and I appreciate all of the interesting logo conversation. Well, for starters, I am currently studying at the graduate level, pursuing a ...

It appears that Apple just cannot be stopped, nor ripped off. The popular manufacturer behind the Mac, iPhone, and iPod has recently concluded litigation against a small Chinese computer company. Apparently the logo of New Apple Concept Digital Technology was too similar to that of the American Giant. In a settlement that granted Apple $58,000, the Chinese company was found in violation of trademarking laws. The Apple logo has been a part of American technology ...