Archive for the ‘Logo Design News’ Category

  • 23December
    Logo Design and Me: One Blogger’s Story

    In response to many of the emails that I’ve been receiving lately, I think it may be appropriate to introduce myself a little more thoroughly than I originally had in my first post. I would like to start by thanking all of you who have shown interest in more than just my articles, and I appreciate all of the interesting logo conversation.

    Well, for starters, I am currently studying at the graduate level, pursuing a degree in business with aspirations of being entrepreneur. As such, I have found that Logo Blog is the perfect avenue for not only remaining involved in business branding, marketing, and design, but also the exposure to countless organizations.

    As a person who is interested in both design and the design business, Logo Blog allows for me to discuss not only what logo design companies are doing to make them successful, but also hear many of the negative issues that the public have with them. Through my conversations with you, and the insightful comments you leave, I know that my understanding of design, logos, and ultimately branding will be all the more developed. This of course is something I am extremely grateful for.

    In addition to just discussing the issues that people have with logos and the companies that endorse them, Logo Blog also receives a lot of input about logo design companies themselves. The top ten-logo design companies section combines a large number of reviews, both good and bad for logo design companies. This unbiased account of logo companies is one of my biggest influences when concerning the direction that I may choose to follow in my own endeavors.

    That being said, those of you who will be, or have used any of our top sites, please submit your reviews. In a further attempt, to present fair reviews, we will now require additional evidence (positive or negative) of your experience with any of the listed logo companies.

    It’s important that Logo Blog maintain the most up to date and detailed reviews of the sites we focus on. If you can, it really helps for you to supply specific examples of how your projects turned out. This helps us more accurately evaluate the sites, as well as understand why you were or weren’t satisfied. Nothing too major, but it is important that Logo Blog produces, quality reviews to all of its readers.

    Thank you again for all of your interest in myself and Logo Blog. Whether it’s a famous logo, or not so famous logo, I will be here to cover the trends and the industry. Hopefully I’ve shed a little more light on the blog for you logo fans out there.

    -Kevin

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  • 08December
    Apple Wins Again: How Do You Like Dem Apples?

    It appears that Apple just cannot be stopped, nor ripped off. The popular manufacturer behind the Mac, iPhone, and iPod has recently concluded litigation against a small Chinese computer company. Apparently the logo of New Apple Concept Digital Technology was too similar to that of the American Giant. In a settlement that granted Apple $58,000, the Chinese company was found in violation of trademarking laws.

    The Apple logo has been a part of American technology for many, many years. And over those years it has seen many faces. With the coming of the iMac and Macbooks, Apple experimented with several different colors and shading, but always retained the same basic shape and feel. All of this sprouted from the logo that started it all. The “rainbow” like apple was a logo of a different time. I am torn however. My past tells me to embrace the simple and classic design principles that flow through the original design, but my obsession with clean, sleek, and futuristic design I lean towards the new.

    If only Apple could throw a metallic rainbow into their new logo. This is one of the few instances where I really cannot decide which logo I like better. I cannot blame that small Chinese computer manufacturer for attempting to copy the Apple logo, it is a timeless classic.

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    Posted in Logo Design News, Logo Design Tips | 4 Comments »
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  • 04December
    Dying to See That Logo

    How many of you wish that you could spend eternity with your favorite sports team. While it may seem a little odd, there are some super fans out there who want nothing more than to rest in peace with their sports club. Recently the Boston Red Sox have begun selling custom caskets. Like anything else in a sports fanatic’s life, a casket should also be branded.

    Now I know that I’m a self proclaimed logo fanatic, but I’m not sure if I’m ready to pay big bucks to be laid to rest with a logo. Here are some of the caskets themselves.

    If a casket isn’t what you fancy, then there are other sports logo options. How could you forget the urns?

    What can I say? Either people really, really love sports, or they just cannot get enough of logos. I’m leaning towards logos. Regardless of the reason, it is nice to see people embracing the things they love, and the design that represents it so unconditionally.

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  • 25November
    New York to Iconic Logo: Drop Dead

    You’ve seen it on t-shirts, bumper stickers, billboards, and basically all over the world. The city that never sleeps has owned one of the world’s most recognizable logo design for years. However, many have always believed that the I Love NY logo always represented just the small corner of NY that is New York City. No more. New York has just paid over 17 million dollars to change that.

    The redesigned I Love NY logo is pictured below:

    See the 17 million dollar change? Aw come on you know you do. A little grass here, maybe some wild life in there too?

    While I was just joking, you can clearly see the difference when placed so close to each other. In an attempt to reach out to the rest of New York State rather than just its one famed city(Albany) the logo redesign has added some more rural aspects. Even though there are plenty of squirrels and butterflies in NY City during the summer, I applaud the effort.

    Here are a couple impostors who we might be seeing some squirrels and butterflies on soon. Probably not for 17 million dollars though.

    And the even more curious:

    Even Belfast got in on the action What are your thoughts about New York altering the
    I Love New York logo, and other cities ripping it off?

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  • 18November
    NASCAR Truck Series Spins Out Changes Sponsor for 2009

    As some of you need for speeders out there may know the NASCAR Truck Series is apparently switching sponsors to Camping World in 2009. You may know the NASCAR Craftsman Truck Series as a staple of the racing world, but its course has run out. Now you may be expecting me to draw some conclusion between this switch and logo design. Well, touché, you caught me.

    In their defense I have no extensive knowledge of why exactly Craftsman will no longer sponsor the series, and I’m sure it has to do with far more complicated economic reasoning than I could ever comprehend. But in my little design, it’s because of a snore of an outdated logo. Take a look at the NASCAR Craftsman Truck Series logo below. I have also included the Craftsman logo below it.

    I’m honestly not sure how this logo has remained afloat as long as it has. I use Craftsman tools, and they have quite the impressive line of wrenches, drills, and bolts, but design isn’t exactly included in their tool box. As you know I always root for the more creative of the two companies, so I have to give my official endorsement of Camping World becoming the new official sponsor.

    Now look at these logos. Camping World’s logo is miles ahead of Craftsman. Simple, clean, colorful, and smooth. The color scheme alone completely changes the feel of the NASCAR Truck Series logo and adds a more dynamic feel. Even just the italicized look of the old circular logo makes me feel faster. My only wish, is that some of the graphic in Camping World’s logo was involved. I know Camping World will have more advertising than they can dream of with all of the races and TV coverage, but it can never hurt to have your brand image on all of it too. Overall however, I see progress.

    If you take a look at the Sprint Cup Series logo you’ll see what I mean. It may be difficult because of the additional text in Camping World, but I want to see those mountains. I think the graphic in Sprint’s logo makes the image more exciting and memorable.

    Same with the Nationwide Series. Come on NASCAR, let Camping World get their logo onto their series logo.

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    Posted in Logo Design News, Logo Design Tips | 1 Comment »
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