Archive for the ‘Logo Design News’ Category
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13February
- Citi Group Caught In The Rain Without An Umbrella: Changes In a Logo and Company
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The very well known financial company, Citi Group has decided to turn in their classic umbrella Citi Group logo and change over to a simple colored arch over their name. The classic red umbrella has been sold to Travelers, the insurance company who had already been using the logo. Citi group finalized the sale recently, with an upbeat attitude about their growth and change. Citi Group still has a large steel structure, resembling its former logo, outside of New York’s investment bank. The structure was not a part of the deal with Traveler’s, however Travelers is hoping it will sent over. The deal was not a mere simple transaction, considering that its monetary value was in the millions, but both companies are satisfied that it is finally going through. It is claimed that the changeover has been an ongoing 15 month process, but it is questionable as to whether or not this is a direct result of the recession. We certainly know there might be a logo recession! The company is not saying anything about that; however it seems easy today to blame almost everything on our economic crisis.
Citi feels that their company has progressed and the umbrella just doesn’t fit them anymore. Their representatives think that an umbrella relates more to insurance than banking;
After mocking the company’s logo in Logo Blog’s recent post about logo changes during the time of a recession, it is an ironic twist how the announcement is made public to change their corporate image right after. The situation draws up questions on how the economic decline has affected logo designs. It may be better to change a company’s brand identity to bring about the idea of newness and change, which is something our new president promises and something Americans all hope for.
Tags: corporate branding, Corporate Identity
Posted in Logo Design News | 2 Comments »
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12February
- Get Lost With The Logos of LOST
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As a huge fan of the show “Lost,” I base my Wednesday nights around watching it. I get home and make sure I pack my bag and lunch for the next day, do a quick work out, shower and have my pajamas on with a bowl of popcorn promptly by 9:00. The next hour is total enjoyment watching my favorite characters attempt to figure out what is happening to them and how to deal with their current situation.
As I was watching the most recent episode, I got to thinking about the marketing aspect of the show and of course, the show’s logo. I must say I am sure they wont be using a travel logo to advertise this show. Advertising is of high ranking importance to all TV shows and since “Lost” is a show that has an abnormal season length, ABC must pay for more advertising to ensure that its fan base can hold out for the next, exciting episode.
The show’s logo has become quite distinctive. There isn’t much to it, just capitalized letters in a very plain text with some cracks to look like ruins, but the surrounding images add a great deal to it as well. There are so many variations to the surrounding images and yet major fans know them all very well. The above is a classically seen version where the main cast is standing above the letters surrounded by palm trees and some ominous clouds. Beneath the letters is the ocean water with a very distinct reflection of the L.A skyline, in which the majority of the characters strive to revisit.
Other logo variations include the cast in a desert like silhouette or an island setting with no cast at all, although each one has a very dark sky with what looks like a brewing storm. The dark clouds are not always present though. Sometimes there is a brighter sky, however this doesn’t work as well to describe the nature of the show. The show is not always set in darkness, but the island itself is a character which takes on a more villainous personality. It does sometimes allow good things to happen, like in the case with John Lock’s ability to walk, but it is more responsible for horrific deaths and mind games.
Another logo within the show is the dark 3D logo which separate airtime from commercials. It’s a slight change from the show’s still logos, but is a quite classic image to fans. Dharma is also a big symbol. The Dharma logo is an example of a more internal logo. It does not represent the show itself, however when seen, fans know what it means and who bores the symbol.
The lost logo seems to be a quite successful part of the show, but not all TV shows share its success. Is it a logo that makes or breaks new shows? After all, if it doesn’t catch your eye from the start, why would you watch it?
Tags: Logo Design, logo news
Posted in Logo Design News | 6 Comments »
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30January
- That’s the Spirit!:Logo Design From First Class to Coach
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It seems that Spirit Airlines just can’t keep their name out of the paper. There are currently two issues with this small airline’s branding strategies. Spirit has added a Bud Light logo to the aprons of their flight attendants. While I happen to enjoy the design of the Bud Light logo, apparently the flight attendants aren’t in the same boat.
Let’s take a look at the logo in question.
I understand that it is no Polo horse, Lacoste alligator, or Nautica sailboat, but it’s not so bad. I’m not ashamed to admit that I own a couple of Bud Light t-shirts myself. However I can understand how the flight attendants would feel as though they shouldn’t be forced to work two jobs, their own, and advertising. I am not too sure how happy I would be either if I were forced to wear the Spirit logo alone. In my opinion they never should have changed it. At least the old logo had a little bit of texture and originality.
Old Logo
New Logo
While I would love to see as many logos as possible there are some issues with where logos are and are not appropriate. I don’t usually picture logos being worn by people, but there are certain social implications that may inhibit a logo’s effectiveness. Sure when you’re sitting in coach you might just think to have a Bud Light, but will the morale and level of service from your airline carriers decline? Is it worth it?
Tags: Logo Design, Logo Design News
Posted in Graphic Design, Logo Design News | No Comments »
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16January
- LogoBlog: New Changes for a New Year
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Here at LogoBlog, things are changing for 2009. You will notice that on the left hand of the screen, the design firms and company reviews have been removed. I did this after much deliberation about how to accurately verify all the reviews LogoBlog receives everyday and how to best serve LogoBlog’s mission
Due to the anonymous nature of the internet, online review sites, and lack of time and resources, I cannot always be 100% sure about the accuracy each reviewer and review.
From dissatisfied customers and competing logo companies, to people who have a grudge to bear, it is a difficult task to moderate and verify the accuracy of each claim made here at LogoBlog.
Since one of the main points of LogoBlog’s mission is to provide fair and independent reviews it would be unacceptable not to give every review the time and attention to detail in deserves. LogoBlog will get there someday, but that day is not today.I thought it best, to just remove the reviews and scores, and concentrate on other portions of the site.
So, while the scores, and reviews may be gone, we are not going anywhere. LogoBlog will continue to exist as a resource for logo news, logo design tips, and logo design resources.
Tags: logo news
Posted in Logo Design News, LogoBlog, Occasion Logos | 2 Comments »
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01January
- Looking for Logos: Logo Design Hide and Seek
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How often do you look really closely at your favorite team’s uniform? Probably never, the game is too fast to really notice anything but the colors and number. How closely do you think you would look at your team’s uniform if a trip for 4 to the Stanley Cup rested on your keen observation? Pretty closely if you’re a hockey fan I would assume.
Reebok and the NHL are bringing a new type of attention to logos. They can never have enough! In a competition to be held at the NHL Winter Classic at Wrigley Field, fans both watching TV and in attendance will have the opportunity to win Stanley Cup tickets. There will be one athlete on the ice without the Reebok logo on his jersey. If fans can identify that player and text the answer into a designated number, they will be entered into a drawing.
I have never heard of a competition so directly affiliated with paying such close attention to logos and their branding implications. While subtle, most professional and collegiate jersey include these little logo sponsorships. Nike’s logo is king at this practice but it is gaining more and more amongst other companies. Usually located on the left breast, the logos often go unnoticed. Here are some more examples:
Depending on the publicity brought to Reebok through this contest, I wouldn’t be surprised if other companies, teams, and sporting venues realized the extra marketing potential that can be yielded by logos. Gone are the days where you have to hope your target customer spots your logo somewhere. Now, they can benefit from searching for your logo? You’re happy, your customer is happy, your logo is probably happy, can it get any better?
Nothing tops a good old fashioned logo search.
Tags: Logo Design, Logo Inspiration, logo news
Posted in Logo Design News, Logo Design Tips, Logo Inspiration | No Comments »
