Archive for the ‘Logo Design News’ Category

  • 15April
    Bulls Logo: A Little More Robotic Than We Thought

    I found this yesterday and if you haven’t already seen it, I thought it was worth sharing. Images can often be deceiving. Just like how kids lay on the grass on summer days and imagine shapes out of cloud formations. Well with video games and ipods, I don’t know if they do that anymore, but the point is that if you use your imagination, your mind can manipulate anything. The new discovery is the Chicago Bull’s logo and how if you flip it upside down, it doesn’t look like a bull anymore. The general consensus is that it looks like a robot sitting on a bench and reading a bible. Was this intentional? The similarities are too extreme for it not to be. It may be no Johnny 5 or Optimus Prime, but it certainly does resemble a frowning metal creature. Check it out.

    Possibly an R2D2 reference with a little more of a sad expression? Why a bible? Could it be a dictionary?

    -Nora Reed

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    Posted in Logo Design News, Logo Design Tips | 1 Comment »
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  • 31March
    Detroit Lions: Failures Even in Logo Design

    The Detroit Lions are the laughing stock of the NFL. They can’t seem to win a game or do anything right for their team, even going a pathetic 0-16 during the 2008 season. They can’t even keep their new logo design secret! It had been rumored that in order to gain some hype for themselves, the lions had plans in the works to change their logo design. Well, the secret was out when photos were leaked to the internet, showing their new design plans. They had been deciding on a new logo to represent them and give them a new image. The new design has now been revealed and there is not much of a difference from the old one.

    The design changes are minimal. Rather than sticking with the blue lion silhouette, designers for the logo attempted a fiercer look for the lion, by adding accents within the silhouette to give it detail and personality. The lion now has visible teeth and a flowing mane so that it looks like it’s charging forward and the wind is blowing its hair. The meaner lion may also help strip the old lion of its infamous name “Bubbles.” Obviously, the old design did not strike fear in the team’s opponents.
    The font of the “lion’s” lettering has changed as well. It went from an older, blocky, almost circus like style to a sleek, wavy text. The lettering change is a definite improvement. It gives the overall design a more modern look as opposed to the out dated style it had before.
    Whether or not the new logo will have a psychological impact on the players is hard to say. At least it will no longer make them appear defeated. An image can have a major effect on a team. Perhaps it will influence the players to put their game face on and maybe win or game or two. If we start seeing some wins from the newly renovated Detroit Lions, we can guess why.
    - Nora Reed

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    Posted in Logo Design News, Logo Design Tips | 7 Comments »
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  • 23March
    Let’s Eat! A New Logo for Kraft Foods.

    What’s on the menu? The food company, Kraft, has revealed their brand new company identity. Kraft is responsible for bringing us great food items and companies like Velveeta cheese, Oreos, Jello, Oscar Meyer products and so many more. The company is a giant in food industry and has been merging and growing with other companies for years. A while back, Kraft took over the Nabisco Company and merged with Post Cereals and General Foods.

    Along with their new logo design, Kraft has also added a slogan, “Make Today Delicious.” The slogan, which is something they never had before, sits under their name, leading into the logo. The logo itself is a tilted red smile ending in seven colorful “flavor bursts,” each standing for a different division of the company. The company feels that their change is about evolving and taking the next step to bigger and better things. It seems that, that is a common thought with most companies today. When times are tight, change can be beneficial.

    I think that the logo is nice, but not necessarily for them. A little too “meh”. It is a softer look with the lowercase text as opposed to the large bold lettering it had before. The original bold, capital letters had a fierce, strong feeling. The company is large and not afraid to show it. The new text is not bad in any way in promoting the company, but it does open up to a lighter, less serious feel. It’s a nice design, but it looks more like a logo for a daycare than for a food company. I think it’s the colored flower-like look that gets me. It just doesn’t make me want to open a box of Oreos and that’s not a very hard task.

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    Posted in Logo Design News | 6 Comments »
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  • 06March
    Ratings are Back at LogoBlog!

    Due to popular demand, the staff here at logo blog has voted on bringing back our past rating system. If you are new to logo blog, like myself, I will briefly explain. In the past, we had the option for readers to post comments about their experiences with well known logo design companies, thus creating rankings to help others decide where to go for the best logo designs and services. Here at logo blog, our mission is to provide consumers with fair and accurate reviews of popular logo companies and to provide the latest design news and enjoyable stories based on graphics, artwork and of course great logos.

    If you want to review a company on our top ten list, we ask that you provide proof that you have worked with them to ensure accuracy and fairness. You may use an invoice, receipt or email. Any of these are acceptable. We will not send anything to the company so no one has to worry about that. We please just ask that you give honest feedback. Thanks everyone for your great support and comments! Please, keep them coming!

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    Posted in Logo Design News, LogoBlog | 3 Comments »
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  • 25February
    No We Can’t: No Hope For Obama’s Hopefull Logo

    Some blog posts get a lot of views and a lot of comments, and then there are others that don’t. I got to thinking, what makes a blog post popular, or in some cases, not?, It seems that most posts that deal with current events or topics that people feel strongly about get the most hype. Since I am still a new writer on staff here, I decided to check out some of our older posts that were written by, Kevin. Turns out, his recent post about Barack Obama’s logo about Obama and the new Pepsi logo seemed to receive a lot of comments and mostly from people who disagreed.

    I think that a strong opinion is great and isn’t that why blogs exist? Everyone wants to express themselves and no one should be denied their opinion. I thought I would follow up on that blog post and write an opinion of my own. As we all know, the economy is just plain awful right now and we are all suffering in some way, however President Obama inherited this mess along with countless others. It’s hard to ignore the fact that is has been over 35 days since his inauguration and things seem to be getting worse. The stock market dropped again recently, roughly 834.31 points within the last month, resulting in a roller coaster of ups and downs since the year started and even before. No one knows where to make investments and a daunting credit freeze has paralyzed the world economy. Obama’s stimulus plan is another attempt to fix things, but how can it fix anything in the long term when all it is doing is bringing down the value of the dollar by printing more money and driving up the threat of inflation. According to US News and World Report, the plan will ultimately cost 3.3 trillion dollars, only bringing the country further into debt. It’s obvious that changes are being attempted but are they really intelligent or effective changes? So far, the public is still unhappy. According to Fox New polls (I know, I know) Recent polls show that Obama’s approval rating has dropped 5 points in the past 3 weeks. We know that changes are not going to happen overnight, but where is all the hope and optimism the nation felt in the weeks following the election? It seems these concepts have given way to frustration. Are the American people starting to lose hope in our new president?

    So after the political update, let’s get back to the point. This is Logo Blog and here we discuss logos, no matter what form or situation they may be involved in. Logos are everywhere and we love them, so let’s take a closer look at the logo surrounding the politics of our country. As Kevin posted before, the Obama logo is an iconic design both among graphic artists and most Obama supporters. It implies a flag-like path leading to hope and happiness and a rising “O” in the dawn of a change filled horizon. Since we are in the early days of the Obama administration and in the heart of a recession, does that path still mean the same thing? Have the people turned their back on this originally hopeful design? I don’t think anyone has yet, but there sure is possibility.

    How might a revised version of the Obama logo look to reflect these uncertain times? Designers, let’s see what you think. Has anyone seen a less optimistic version of the Obama logo? Would you be willing to go as far as to create your own? What are your opinions on this topic? Share it with Logo Blog Time to speak up designers! Let’s get a discussion going!

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    Posted in Graphic Design, Logo Design News, LogoBlog | 6 Comments »
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