Fiat has a new identity! Well, almost. It all happened last week, when Fiat’s UK operation changed its name. The company formerly known as Fiat Auto (UK) Ltd., renamed itself to Fiat Group Automobiles UK Ltd. on June 29, 2007. This change is a part of Fiat’s new corporate culture program. In steps to signify this transformation, the Fiat Group Automobile UK Ltd. has chosen a new Fiat logo which resembles with the previous Fiat logo of 1959. The previous logo was in use till 1965.
This new Fiat logo has adorned the company’s new Fiat Bravo, which went on sale on Saturday 30th June. The new Fiat logo is the continuation of FIAT’s initial image with red and grey colors. The grey in the new Fiat logo represents the metal coil used by the dealers for individualization, whereas, the ruby red symbolizes the spirit of the Fiat mark. The new brand name is Fiat Professional. The two versions of the new Fiat logo are jointly designed by the Fiat Style Center and Robilantassociati. The second version of the new Fiat logo with the word “PROFESSIONAL” under the main logo will be the new emblem used by the Fiat dealers in the UK.
In a statement issued by Fiat, Luca De Meo, Fiat’s Brand President, explains that the new Fiat logo will focus on the company’s rebuilding program and the newly created products. This new Fiat logo gives the company and the brand an international perspective of its utility range. However, in a striking contrast, the new Fiat logo is a modern modification of the company’s earlier Fiat logo.
The international community of customers and critics have enthusiastically accepted the new Fiat logo design due to its simplicity and relevancy. No doubt, the new Fiat logo intelligently translates the company’s vision into a brilliant statement of class, innovation and technology.
The 4th of July is a momentous day in the history of America, commemorating the declaration of independence from the Great Britain in 1776. As part of the Independence celebrations, fireworks, parades, football games, and other private and public events are hosted throughout the nation, signifying the American culture, history and government. This patriotism is often seen enthusiastically displayed at various platforms of the society by means of American flags, badges, posters and logos. Even on the internet, many search engines and websites feature special 4th of July logos to signify their part in the nation-wide celebrations. Among them, we will look at some of the most famous and expressive 4th of July logos of this year. Our selection is taken from the following websites, which proudly displayed individual 4th of July logos on their respective homepages:
Yahoo
Yahoo displayed a flash-animated 4th of July logo. Upon clicking on the Yahoo’s 4th of July logo, animated fireworks are seen transforming into the greeting “Happy 4th of July”, while concluding the animation with a liberty crown on top of an ‘O’ and a flaming torch in place of the exclamation point as seen on the Statue of Liberty.
Google
Google had a very simple, yet patriotic 4th of July logo. An American flag was rendered in the lettering of Google as a background filling, while the ‘g’ in the logo featured the drawing of a Bald Eagle. On clicking Google’s 4th of July logo, the search engine directs the user to the search results of the 4th of July. But what Google was unsuccessful to accomplish in its 4th of July logo was consistency. Furthermore, the eagle did not resemble the letter ‘g’. Poor effort!
Dogpile
Dogpile commemorated the holiday by showing picnicking, barbeque and a lot of fireworks as its 4th of July logo. Relevant, but not interesting. Furthermore, by clicking on the 4th of July logo, Dogpile ran a search, displaying results for BBQ recipes. Relevant, and interesting.
It seems that the trend of featuring special logos on special occasions has become a popular practice in the mainstream web-business. Many other search engines and websites (like, Search Engine Roundtable, Exalead, etc.) featured special 4th of July logos on their webpages to celebrate and memorialize the Independence. However, many failed to express and portray the artistic impression and patriotic values of the ones’ mentioned above.
In light of recent events, one cannot help noticing that something very fundamental yet crucial is about to happen in the political scene of the United States. The upcoming U.S. presidential elections in 2008 will set the foundation for the next four or may be eight years of America’s decisions and their influence on the US nation and the rest of the world. As a part of their campaign activities, the Democrats and the Republicans are busy trying to convince the nation about their ideologies and views on various issues ranging from withdrawal of troops from Iraq to homeland security, and from environmental issues to stem cell research and many more. Some of the candidates are opposing their adversaries’ views while others share similar opinions. Yet, what remain contradictory (and for good reasons) among the candidates are their political campaign logos. Let’s have a look at some of the most important political campaign logos.
John Edwards Though it is not a bad effort for a political campaign logo, it does lack some technical aspects of a quality logo design. Despite having a bold font with well-mannered spacing, the position of the font is not suitable. The green trailing of the blue star gives this campaign logo a confusing look. Some design specialists regard it as a very “weak political campaign logo”. However, for some political analysts, the sans-serif font is plain and straightforward and is a sign of victory. For John Edwards, sans serif is a tactic and simplicity a strategy.
Hillary Clinton Ok, the American flag has probably made it a winner but there are other flaws. While the bold typography gives a strong influence and the format is acceptable, the slogan ‘for President’ on the top right-hand corner is almost a goof! We all know Hillary is running for president, don’t we? If not for this, this political campaign logo had been more successful and appreciated.
Jim Gilmore The previous political campaign logo design failed to deliver a decent campaign image. The new political campaign logo fails on the apostrophe test, as it can only be applied in one direction. Repetition (‘Gilmore for President’ and ‘JIM GILMORE’) makes no sense at all. The big and bold letter ‘G’ gives a very weird approach to the logo. It creates confusion and raises many questions. Why would anybody use the initial of his last name as a symbol in his political campaign logo while running for the presidency? What does it imply? How does it relate to the American people? Let’s say it’s a design blunder in brief!
Rudy Giuliani Rated by most of the design experts as an overall bland effort, this political campaign logo displays a simple and bold use of typeface and is graphically plain.
John McCain While the inclusion of the star and the strip are logical as a sign of McCain’s military experience, McCain’s political campaign logo does not really explain his presidential motives. This political campaign logo is undoubtedly the most disappointing of them all.
Bill Richardson The previous logo had many layout errors, but the new logo is even worse…a design nightmare actually. There is simply no creativity or design layout. Also, it has this one big technical blunder. ‘BILL RICHARDSON President’, did somebody forget the “for” intentionally or is this an idea of a highly optimistic approach? Why are they so sure? Is he already the President? On other note, the word ‘President’ is hardly readable. The variation of the font size between the three titles gives no sense and makes it one of the weakest political campaign logos among all candidates.
Barack Obama By far, the most creative logo in the 2008 Presidential campaign! It is probably the only political campaign logo to have a visual theme in it (a sign of a new dawn on America). The addition of the web address in the political campaign logo is a great way to endorse the website and attract visitors to it. However, the political campaign logo failed to adopt a good font style. Good effort though!
On June 17, 2007 many search engines displayed Father’s Day logos on their webpages as a tribute to fathers all over the world on the special occasion.
Google Doodle featured ‘a father figure’ relaxing by spending his day with his kid in its father’s day logo.
Dogpile showcased the activities that are closely related with fathers in their father’s day logo, with a greeting.
Yahoo, on the other hand used Flash. Their father’s day logo had a Flash animation of a father teaching kite-flying to his son.
Interestingly, Ask.com did not feature a father’s day logo or any related element, which is a bit surprising. Maybe, it’s because of their new site layout.
Inaugurated in the early twentieth century and observed as a secular holiday, Father’s Day complements Mother’s Day in celebrating fatherhood and parenting by males.
Someone had rightly said, “Imitation is the sincerest form of flattery”. But this imitation isn’t limited to just people. Movies, occasions, brands and even logos have been victimized by the art of parody. But rather than offending an entity, parodies are meant to provide absurdity and humor to its character. So when it comes to logos, many famous brands have been a target of logo parodies. Below are some of the famous logo parodies that are not only funny and witty, but also present viewers with vague criticism about the product.
Fiat has a new identity! Well, almost. It all happened last week, when Fiat’s UK operation changed its name. The company formerly known as Fiat Auto (UK) Ltd., renamed itself to Fiat Group Automobiles UK Ltd. on June 29, 2007. This change is a part of Fiat’s new corporate culture program. In steps to signify this transformation, the Fiat Group Automobile UK Ltd. has chosen a new Fiat logo which resembles with the previous Fiat logo of 1959. The previous logo was in use till 1965. 
In a statement issued by Fiat, Luca De Meo, Fiat’s Brand President, explains that the new Fiat logo will focus on the company’s rebuilding program and the newly created products. This new Fiat logo gives the company and the brand an international perspective of its utility range. However, in a striking contrast, the new Fiat logo is a modern modification of the company’s earlier Fiat logo. 
So funny...