On July 2005, the International Olympic Committee declared London as the host of 2012 Olympic Games. Since then, London has been a subject of great transformations, renovations and inventions. From newly build venues to improved public transport system, everything is being carefully planned and implemented. However, their creativity backfired on June 4, 2007, with the launch of London 2012 Olympic logo.

The new London 2012 Olympic logo is an iconic representation of the date 2012, in a graphical manner, which is designed in a wide range of shades of red, pink, green, orange and blue. Furthermore, the London 2012 Olympic logo is inscribed with the word London onto the digit “2” and the official Olympic five-rings drawn on the digit “0”. The logo was designed by Wolff Ollins and costs £400,000.

According to Seb Coe, chairman of the 2012 organizing committee, the new London 2012 Olympic logo “is the vision at the very heart of our brand”. At the launch ceremony, Mr. Coe added that the logo “will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world”.

But the critics, nationwide, did not heartily endorse the brand calling it “a waste of money” and “dreadful”. Bob Neill, an opposition member of the Conservative Party on the 2012 Olympic organizing committee, questioned Coe’s viewpoint. He opposed the design by saying “Lord Coe has described this logo as ‘ambitious, interactive and youthful’. I would describe it as hideous”.

Even the public seems to agree with Mr. Neill. A poll conducted by BBC on its website has shown surprisingly negative results with more than 80% of votes disapproving the London 2012 Olympic logo design. Within hours, a petition was published on the internet to force the committee to remove the logo. Interestingly, within two hours of its release, the petition was signed by more than 8,000 people, and by midnight, the number crossed over 13,000 signatures. Currently, the petition has over 15,000 signatures.

So far, the London 2012 Olympic committee has not issued any notification about re-designing or changing the London 2012 Olympic logo. But considering the public opinion and the amateurish design, the committee should try to improve the logo to compliment the creativity and style of the London 2012 Olympic Games.

The 2012 Olympic Games will take place in London, United Kingdom from July 27 to August 12, 2012, followed by the Paralympic Games from August 29 to September 9, 2012.

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It seems as if there is a never ending line of competitions about to take place this year. Earlier, we have all witnessed the Oscars (finally! Marty won an Oscar, though he did not deserve it this year), the World Cup, and most recently Miss Universe pageant. But one thing I never expected to see was a competition that recognizes the ugliest logo design. Furthermore, it gives the winning logo a makeover as part of their acknowledgment. Duh! At one point I thought who would enter such a competition? And what is the whole point of it? Then at another, I realized why not. When Razzies can give awards to actors who defy the definition of acting by performing pathetically and immaturely, some logo designers also deserve appreciation on a similar note. Thus, a competition by the name of “The Ugliest Logo Competition” was produced by Glow Marketing, portraying some of the “Ugliest” logo designs of the year.

Glow Marketing wanted an opportunity that will enable them to express the company’s viewpoint that “poor logos make an organization appear out of touch or scare off potential customers to would-be clients”. Thus, they came up with the concept of “The Ugliest Logo Competition”.

The contest is inspired by Channel 4’s famous series, Ugly Betty. Interestingly, a similar competition previously took place in 2005, when Utah’s local news radio channel (KSL-TV 5) unveiled “Utah’s Ugliest Logo” with a winning prize of revamping it by LogoWorks. Similarly, Glow Marketing’s concept involves the transformation of the logo design that lacks the quality to attract customers and as a result; does not provide the “visual element” to the company. The winning logo, or in other words: the Ugliest logo will be transformed into what Lisa Lavis, Glow’s managing director, had explained as “a simple, powerful design that does justice to the business it represents”.

If you think that your company’s logo deserves a revamp due to its ugliness or is not fulfilling its goal to brand your company, then hurry. Enter the competition before the closing date on June 29, 2007. For more details, visit http://www.glow-marketing.com.

Glow Marketing is a Wickham-based marketing agency in the UK, which provides design, web, strategy and writing services to help businesses increase their revenues and gain recognition.

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The International Olympic Committee (IOC) has asked Chicago to re-design its 2016 Olympic logo.

Last October, Chicago officials unveiled a logo as the visual element of their 2016 Olympic bid. The logo featured a torch with a flame that resembled the city’s skyline. It was designed to commemorate Chicago’s architectural style, while focusing on the idea of “a city that rose from the ashes” during the 1871. The orange flame looked a lot like the famous Sears Tower, whereas, the colored blue and green torch’s body represented Lake Michigan and the city’s park system including Millennium Park, respectively.

Created by Chicago-based VSA Partners Inc., the 2016 Chicago Olympic logo was featured on billboards and various merchandises including T-shirts, before it was finally turned down by the IOC earlier this week.

According to the officials of IOC, Chicago’s logo was rejected because the IOC rules stated that the candidate city logos should not “contain the Olympic symbol, the Olympic motto, the Olympic flag, and/or any other Olympic-related imagery, such as flame, torch, medal, etc.” This is in accordance to protect and advance the Olympic movement.

Chicago’s officials heartily accepted the proposal of the IOC, as it was done in the best interest of the Olympic Games. Patrick Sandusky, a spokesman for Chicago 2016, commented: “Our logo was fantastic for the domestic phase. It talked about our lake, our skyline, and our parks. We still could have that in our new logo. We just have to spend time thinking about what the best logo would be (going forward). We’re confident that we’ll have an equally fantastic logo for the international phase.”

For now, we have to wait and see what the designers will come up with this time. All eyes and hopes will be on the launch of the new Chicago 2016 logo due later this year. We, too, hope that the new logo incorporates the creativity and style of the previous one, while also fulfilling the IOC requirements.

Chicago is a candidate in the United States bid for the 2016 Olympic Games. The final selection will be made by the International Olympic Committee on October 2, 2009 in Copenhagen, Denmark from a bunch of international contenders.

HP, one of the world’s largest IT companies has acquired Logoworks, one of the leading logo design company. As announced by HP, it has entered into an agreement with Arteis, which operates Logoworks.

Logoworks offers affordable packages from simple logo designs to complete marketing strategies. HP plans to make use of these by providing access to small businesses by helping them design professional solutions for their marketing tools.

According to executive vice president, Imaging and Printing Group, HP, Vyomesh Joshi,

HP aims to provide the right balance between affordability and quality web marketing tools with affordable costs, flexibility and professional quality to help a small business grow.

HP will also buy LogoMaker, another do-it-yourself design application owned by Arteis which offers customers to self-design a logo. HP plans to develop and improve on Logoworks and LogoMakers and turn them into easy-to-use and simple logo design services. HP also intends to provide independent print service to help customers in getting the best possible deal.

Here is the official company press release

We highly appreciate this great move in the logo design industry by HP. This move provides other major players in the industry like logodesignguru.com and logobee.com the opportunities of getting big IT companies to invest in them and provide a healthy competition.

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Every one of you must have discovered by now that Google posted an Earth Day logo today, which depicts a melting ice berg. On the other hand, Yahoo has also come up with an Earth Day logo by converting its exclamation mark into a light bulb which is powered by the Y windmill. Yahoo may be striving for an attractive look but here Google wins with its lasting impact. Ask has also posted its Earth Day logo but it failed to make a lasting impression. Here are all 3 of the earth day 2007 logos.

More Information about Logo Design

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