Latest in the news about the paparazzi’s favorite celebrity Britney Spears is her soon to be debuted fragrance “Believe”. Renowned cosmetics company, Elizabeth Arden, will soon launch “Believe” which is Britney’s latest and third in line fragrance (the first two being “Curious” and “Fantasy”), branded by the cosmetics giant. Sadly, the starlet’s already sinking career is stricken with allegations of logo copyrights violation in the “I believe” / “Believe” frenzy. After much speculation, it has ...

The newly re-branded Citibank logo was unveiled on February 13, 2007. The launch event, which was notably quiet, featured the announcement of the sale of the umbrella logo, and the creation of the new modified signature system. This change was an endeavor to merge the group’s various companies into one unified ‘Citi’. The change took place primarily due to the transformation of Citibank from “Citigroup” to “Citi”. This transformation was made in 1999; however, the ...

The 2008 Beijing Olympic Games are approaching fast. As part of the ongoing celebrations, Beijing has been subjected to many fascinating and engaging developments that truly define the Chinese culture. From magnificent Olympic venues to exciting cultural festivals, Olympic Games have never looked so good. Although it is difficult to predict the overall success rate of the 2008 Beijing Olympics, there is however an important element of the Games that has been successfully demonstrated: the ...

The 2016 Summer Olympic Games are speculated to be the most exciting and culturally rich, major future sports event in the world. The organizers have promised the worldwide spectators a brilliant show, while offering the host city attractive financial incentives and a chance to promote the country’s cultural and social values. So far, the decision of the host city is yet to be announced by the International Olympic Committee (IOC) on October 2, 2009 in ...

In 2002, Hewlett-Packard (HP) acquired its rival Compaq Computers generating much controversy inside and outside the company. The US$ 25 billion deal cost the HP’s then CEO, Carly Fiorina, her job. However, buyers found the merger a welcoming change and have since recognized Compaq as a part of HP. But soon after the merger, a new problem was in sight for HP as consumers failed to understand the difference between HP and Compaq PCs. ...