• FFF8 
  • Subscribe

The inside scoop about the Logo Design Business.

Learn More

Archive for the ‘Logo Design News’ Category

How much should US Logo Designers earn? Salary Survey!

Categories: Logo Design Competition, Logo Design News, Logo Designers
Written By: Nora Reed

So you’ve just entered into the field of logo design and you’re trying to figure out…how much will I be earning? You’re wondering how much does an average graphic/logo designer earn in the US? Well, think no more! Recently, I came across this comprehensive and in depth survey conducted jointly by AIGA and Aquent. They have presented a detailed metropolis-wise average salary estimate of US graphic designers for 2010.

This extensive analysis will help designers of all spheres to evaluate their worth at their appropriate level and experience. You don’t really need to ascertain the cost of famous logos to calculate how much you can earn. Simply examine the salary trends that have taken place over the past 10 years and analyze your current market worth as a logo designer.

 

Salaries of US Designers at Various Stages:

 

Factors that determine a logo designer’s salary:

But before going to the survey part, let us first discuss the factors that are involved in estimating the real salary of a graphic/logo designer. Bear in mind that salary estimate requires an extensive research on the market and logo designers need to develop their pricing structure on the basis of various extraneous aspects as well.

  • The level of experience of a graphic/logo designer.
  • The type, scale and magnitude of the logo design project you are working on.
  • The location (region) you are working in.
  • The variable overhead expenditures incurred in the logo design project.
  • Will you be charging a fixed fee or on an hourly basis?
 

US Graphic/Logo Designer Salary Survey:

Following is the extensive analysis performed by AIGA and presented by Aquent. The map below shows the average salaries earned by “Solo Designers” in each region of US.

 
Following chart illustrates the average salaries that graphic/logo designers earn in major cities of US.
 

Designer compensation trend (2000–2010):

The following graph shows the trend of compensation received by graphic designers of various levels over the past 10 years.

 

You can also view the rest of the survey results along with an interactive salary calculator tool at www.designsalaries.org.

 
Do you think that the average salary surveyed is appropriate? How much do you earn as a logo designer? Did these stats help you analyze your worth?
 
 
 
 

Logo Design Gallery by Logo Blog

Categories: Logo Design Inspiration, Logo Design News, Logo Design Resources, Logo Design SEO, Logo Designers, LogoBlog, logo designs
Written By: Nora Reed

A warm welcome to all my devoted readers…today I come with good news for all graphic and logo designers. It gives me great pleasure to announce the launch of Logo Blog’s very own Logo Design Gallery. The sole aim of this effort is provide aspiring graphic designers the perfect platform to thrive upon and showcase their creative flair to the logo design world.

The idea of creating a Logo Design Gallery came as a solution for those aspiring and less privileged graphic and logo designers who cannot make the limelight because of insufficient exposure in the market. This gallery is another step forward from Logoblog.org in contributing towards the betterment of the logo design industry.

Without any hassle, you can submit your logos for display and get ratings on them from other designers. You can build your complete portfolio by adding more logos anytime you want. Moreover, the gallery showcases the “logos of the week” by displaying the best logos under the spotlight.

I hope the Logo Design Gallery will prove to be useful in providing logo designers the opportunities they deserve. Please don’t forget to share your views and comments regarding the Logo Design Gallery experience with us. :)

 
 

The hidden code in U.S. Cyber Command logo – Finally cracked!

Categories: Logo Design News, Logo Design Stories, logo designs
Written By: Nora Reed

Since its inception in May 21, 2010, the US Cyber Command (USCYBERCOM) has been in the news largely because of the mystery behind its logo. Apart from its fancy logo design, the real attention getter was the strange string of characters inscribed in the inner gold ring of the logo. As it turns out, there really was a secret message inscribed in the US Cyber Command logo after all.

This was another addition to the series of logo design controversies particularly relating to US Government departments. A few months back, the US Department of Defense’s Missile Defense Agency was in the limelight for its similarities with the Islamic crescent and the Iranian Space Agency logo.

 

Where is the Secret Code?

At a first glance, it might evade the viewer, but at a closer perusal of the logo, you will find that the US Cyber Command emblem consists of 32 random characters 9ec4c12949a4f31474f299058ce2b22a” embedded in its inner gold ring. Online technology magazine Wired.com was the first to bring this to notice and launched a contest to solve the puzzling cryptogram.

 
 

What does the code mean?

9ec4c12949a4f31474f299058ce2b22a
 
As it turned out, the 32 character hexadecimal code turned out to be an encrypted form of the USCYBERCOM mission statement:
 
USCYBERCOM plans, coordinates, integrates, synchronizes and conducts activities to: direct the operations and defense of specified Department of Defense information networks and; prepare to, and when directed, conduct full spectrum military cyberspace operations in order to enable actions in all domains, ensure US/Allied freedom of action in cyberspace and deny the same to our adversaries.
 

If you enter the above mission statement into an MD5 hash generator, the 32 character string “9ec4c12949a4f31474f299058ce2b22a” inscribed on the USCYBERCOM logo is generated. An extremely perplexing logic behind a logo designed for a Cyber War Agency.

 

You Decide!

Do you think that it was a clever idea for USCYBERCOM to add an encrypted form of their mission statement in the logo design as most people could even not figure it out?
 

10 Famous Logo Designs and how much did they cost?

Categories: Famous Logo Designs, Logo Design News, Logo Design Stories, Logo Designers, logo designs
Written By: Nora Reed

There is a vast distinction between the price and the value of a logo design. Some corporate logos are designed at exorbitant prices but their value is not parallel to the amount paid. While, several logo designs are made at a miserly price and still turn out to be extremely valued brands.

I have been asked many a times by some of my readers as to why the prices of notable logos are seldom told? This simple yet intricate query compelled me to probe the matter. After an extensive research and hours of painstaking Google search, I managed to round up the prices of 9 famous logos along with their respective designers.

Following is a table featuring 10 prominent logo designs with their price and other statistics.

 

glasgow logo  anz logo  enron logo  twitter logo  google logo

 

Logo

Designed by

Year

Price

Enron Paul Rand 1990s $ 33,000
ANZ - 2009 $15,000,000
NeXT Paul Rand 1986 $100,000
Pepsi Arnell Group 2009 $ 1,000,000
London 2012 Olympics Wolff Ollins 2007 £ 400,000
Glasgow 2014 Games Marque Agency 2010 £ 95,000
Melbourne Australia Landor Associates 2009 $ 240,000
Nike Carolyn Davidson 1971 $ 35
Twitter Simon Oxley 2009 $10-$15
Google Ruth Kedar 1999 -

 

london 2012 logo  london 2012 logo  london 2012 logo  london 2012 logo  london 2012 logo

 

Although I toiled a lot on the internet to find the price of Google logo but could not discover it. I would like you guys to help me out in unearthing the cost of designing the Google logo. Also, if any of the above given prices is incorrect, please let me know the facts.

Changing colors of Logo Design SEO

Categories: Logo Design News, Logo Design SEO, Logo Designers, logo designs
Written By: Nora Reed

Any of you happen to come across lengthy posts by some self-proclaimed masters of design industry? It seems like few “companies” and “freelancers” have an intense opposition against Google and its search mechanism. Nowadays, some absurd cases are seen active in the logo design industry, creating bizarre hypes about Google.

 

Google search brazenly challenged:

Undoubtedly, whole world massively depends on Google and its search assistance but no one has been able to explain how Google mechanism actually works. Taking this advantage, a handful of companies and freelancers seem to be propagating “their” philosophy of Google mechanism. They have gone as far as challenging the authenticity of Google by ridiculing its search results and surprisingly only for the term logo design”.

 
Logobird.com has brazenly challenged the authenticity of Google search capabilities saying,
“The Google algorithm doesn’t understand professional logo design.

 
Yesterday, Steve Douglas from thelogofactory.com further gave his words of favor, saying
“Seems a lot of designers are starting to notice that all is not right in search engine land. And they’re right. It isn’t.”

 
Why do I get the feeling these people are close relatives of Google? ;)
 

If you can’t beat them, defame them:

Logo designing is a growing industry and being a part of it is a battle of nerves. Those who cannot stand the test of times either lose the race or lose their nerves…what say? ;) Steve Douglas from thelogofactory.com loves to spend more time spying on other blogs than on his own. Although Steve has a chronic habit of spying on other blogs and making up distorting articles (a dishonorable technique of generating traffic),  I would advise if you spend more time on SEO, you won’t be conjuring flaws in Google. But I understand, how can one be left with much time after all this post raiding and spy reports? By the way, it was really brave of you to finally admit that “We’re all in this together”. I Agree!

 
 
What really surprised me was the entrée of David Airey in this bizarre act. Frankly speaking, I have always respected David as a very competent and skilled graphic designer, and still do. But I need to ask this… where is David heading for? Being the “sole operator” of multiple blogs, I fail to understand how can one slay his time in this spy work? To set the record straight, LogoBlog is owned by DK Tech in UAE. Its sole purpose is to provide logo design related and useful resources to its users.
 

"I never lie because I don’t fear anyone"

Let us now come on the subject of SEO and its latest color hats. In one of David’s recent post, when one of the readers asked about his link building techniques, this is what he replies

 
 
I’m sure that poor reader would want to see these directory submissions. By the way, isn’t this called SEO as well?
 
 

What color hat SEO is this?

 
Undoubtedly, excessive Grey Hat turns into “Black Hat”. And Steve Douglas has left no stone unturned in doing exactly so.  Here are excerpts from his post
 
Someone recently asked me this why do you link to your competition on your blog? And it’s true, I’ve never been shy about linking to any site using (in most circumstances) ‘do follow’ links.

 
Well Steve, the bare truth is that it’s not the competition you are linking; it’s merely the “intimate ones” you interlink and support. Even a newbie can figure out that the only interlinking you do is limited to “the chosen ones”. Now what color hat SEO would this come under?

Here are the blogrolls of this friend circle (logobird, thelogofactory, imjustcreative, logodesignlove) continually interlinking each other’s blogs…”only”. Great work, team!

 
 
 
 
 

Contradicting Statements:

The babbling does not end here. Steve further contradicts himself with another “enlightening” verity about SEO:

 
“For each of these sites, there’s a set of support splogs and websites, often hosted on sites likeWordpressorBlogger. Those sites toss inbound links at both the secondary level of the network as well as the target site. For what it’s worth, and other than content scraping and logo raiding for content, we’re still probably in Grey Hat territory.

 
For those who do not know, Graham Smith so-called freelance designer at imjustcreative.com is busy creating multiple blogs to support his “friends” by doing some SEO work for them. After all, what are friends for? As David titled one of his recent post …“Birds of a feather, flock together”….so true!
 
 
 
 

It’s either my way or the highway:

Then there is Graham Smith, (a “ very good friend” of David) who blatantly declares “Avoid Sub £100 logo designs”.What a tactful way of saying “It’s either my way or the highway”. What about those who cannot afford a logo design over £100 (from big designers), don’t they have a right to own a logo design? What a diplomatic way of diverting people towards oneself by labeling companies who offer low cost, economical logo design solutions as “criminals” (as quoted by Graham Smith) and portraying oneself as a “savior”.

 

Who is the ring leader?

After reading the ludicrous stories put together by this “friend circle”, I learnt that connecting blogs and making relations isn’t so hard after all.
Even more startling fact is that their comments section is full of statements from “only” within their group. Have a look at the comment section at thelogofactory.com minutes after the post went live.

 
 
This mysterious connection made me ponder… “who is the ring leader?” They are taking up a daunting move by challenging Google’s search results, with Steve declaring “We’re all in this together”
 
 Not a good idea, team! A friendly advice…the “ring leader” should watch out for Google. Cheers!!

 

Update:

I would like to clarify this post a bit, and update things for the record.  I do not wish to imply David Airey is lying or a liar in anyway.  After reading David’s comment below, and thinking more about it I see now what he is saying. He makes a good point. I’m a big fan of both David’s design, and his blog and wish him all the best and hope he continues to contribute to our discussions here.

 
Subscribe on RSS
Follow Me on twitter