Darren Rovell, of CNBC is hosting the Second Annual Minor League Baseball Logo awards, something truly creative and vigorous. The thrill of this voting contest is everywhere since March 10 and will continue until March 31. The fans are enthusiastically casting their vote to appreciate the Minor Team logos they find outstandingly cool and appealing.

Montgomery Biscuits, Joliet Jackhammers, Connecticut Defenders, Modesto Nuts and Columbus Catfish are the few names from the 64-team logo bracket. Many people think a minor league logo is all about being “cartoony and quirky” while others are highly obsessed and inspired by the unique branding of these logos. CNBC Minor League Logo Awards has set a tradition to boost up the confidence of certain teams which are underrated or kept away from the limelight.

So all you fans out there, do cast your vote to applaud CNBC, for providing a wonderful opportunity to minor league teams to look professional, have a personality and tie directly to the MLB pro team. To see the match ups between the 64 teams click here………

Good Luck to all!

In the past, Xerox simply had a logotype with a simple but contemporary font for its logo; recently the company has chosen to revamp the design. A wise choice, for a company, that has to survive in one of the most competitive industries. The transformation of the logo takes on a new design using not only a new typeface but also incorporates the use of a symbol with the colors red and silver, indicating Xerox is not afraid of the future of technology.

Xerox Corporation was founded in 1906, in Rochester, New York. And since then has become the world’s leading document management enterprises, which manufactures and sells a wide range of color and black-and-white document printers, photocopiers and related supplies.

Features of the new Xerox Logo Design:

New-fangled Xerox logo is believed to be doing an amazing job, as it is extremely communicative and expressive. The current logo, a significant multimillion-dollar marketing investment, has been developed by Interbrand, after conducting 5000 interviews and 24 months of hard work.

The logo is a lowercase treatment of the Xerox name – in vibrant red, a sphere shaped symbol sketched with lines that link to form an illustrative “X”.

These silver stripes can be referred as “connectors” as it represents Xerox’s connection with its customers, partners, industry and innovations. It has been designed to work more effectively for a changing multi-media platform. However, some people think it is going to be a huge task for a ball-and-X to accomplish.

Since 1994, red color of the logo has vastly contributed in building up a strong marketing image of the company. Being an emotional and intense color, it reveals the strength and vitality of Xerox. Red color remains unchanged in the new logo, as the company sells heavily overseas and it is a sign of good luck and prosperity in those regions. The silvery stripes, linked to form a stylized X, reflect the power and authority of the company.

Image of a small globe with intersecting graphic ribbons makes the company look more strong and reliable. It effectively promotes the new brand idea of creating a strong relation between the customers and employees.

Fonts, although not being capitalized, create a lasting and memorable impact on the viewer’s mind. This deep red, thicker font is believed to stand out better on the Web and high-definition television. The over all style of the logo is less formal, more lively and contemporary. The ball has been used, so it can be animated easily for use in multi-media formats.

Proprietary font and visual elements of the logo will be used in a variety of colors for marketing across numerous media, from print and Web to broadcast and interactive presentations.

The new trademark is designed to reflect today’s Xerox, the perceptive, innovative company. With a fortified financial position and expanded global distribution, the new brand makes a bold statement about Xerox’s strength as the world’s leading document management company. The latest logo aims to communicate innovation, forward thinking, flexibility, and enterprise.

The PGA of America launched its new brand strategy themed as “Experts in the Game and Business of Golf” along with a new logo design in January 2008. This brand evolution identifies a new chapter in The PGA of America’s history, leading towards its 2016 centennial anniversary celebrations.

The revised and upgraded brand strategy focuses on its members, employers and the golfing public and their interest and commitment towards preserving golf’s heritage as well as increasing its popularity and awareness.

The new logo has a contemporary design that conforms to the modern times. It is accessible to the consumer while also paying tribute to the legacy and the gold standard of ‘The PGA of America’ brand. According to a spokesperson, the new strategy and logo design will help improve the organization’s overall image and enable better education and resources for its members.

The PGA of America worked on this re-branding project together with Landor Associates, a leading strategic brand consulting and design firm. Initially, Landor conducted brand equity research to assess the major aspects of the brand and to identify the attributes, values and goals of The PGA. Combining the results, the new strategy and logo identity were created, in line with The PGA’s Decade of Excellence, a business plan for a period of ten years, ending with the Association’s centennial celebrations in 2016.

Note: Founded in 1916, The Professional Golfers’ Association (PGA) of America is among the world’s largest working sports organizations, with more than 28,000 men and women professionals across the United States. The PGA of America works towards establishing higher standards and to increase interest and participation in the game and profession of golf through world-class education, career services, marketing and research programs.

Google is very well known to celebrate occasions and holidays in a unique and momentous way by means of Google Doodles. A project of Google, Gmail has yet to pick some momentum with the celebration trend. Since its launch, Gmail has continued to display a consistent web interface without much modifications. It’s simple yet appealing look, unparallel services and easy navigation have led Gmail towards becoming one of the most favorite email services in the world.

This year, Gmail displayed some festive mood on its website, just like its parent company and website, Google. During Christmas, a snapshot of a father holding his infant son in a snow covered forest was shown on the main page, depicting love, affection, care and above all the spirit of Christmas and winter holidays. The picture was complimented by the greetings “Happy holidays from Gmail!’ inscribed in a handwritten script. Additionally, the following lines were also posted on the webpage: “There may be snow outside, but hopefully there is no spam in your inbox. May your inbox be filled with joy this holiday season and beyond.” Amusing and sweet, isn’t it?

But this isn’t the first time that Gmail has done something different in the name of celebration. Earlier this year, on April Fool’s Day, Gmail users were fooled by an unexpected announcement that Gmail had gone paper. Many clicked on the announcement banner to take advantage of the (unreal) service. Gmail later declared that the announcement was an April Fool prank.

Such an attempt is always appreciated and admired when made on websites like Gmail. The free email service website showcased some innovative occasional themes this year that were artistic yet unpredictable and simple yet ingenious. Probably these are Gmail’s attempts towards developing its own holiday signature style.

As part of their ongoing celebrations, Disney-MGM Studios will be renamed to Disney Hollywood Studios to mark the 20th anniversary of the theme park, effective from January 7, 2008. Additionally, a new Disney logo was also unveiled on October 25, 2007 to commemorate the change. This change to the Studio’s identity was taken after eighteen years. The new Disney logo and the name will reflect the celebration of the entertainment that Hollywood has to offer, in music, television, movies, and theater for which the park is renowned.

The Disney-MGM studios logo had a roaring lion in it, famously called ‘Tanner the Lion’, with the name ‘Metro Goldwyn Mayer’ encircling the lion. This was also the official trademark of MGM. Mickey Mouse, as the official mascot of Disney World, was shown below the lion, holding a clapboard. Three different fonts are used for ‘Disney’, ‘MGM’ and ‘Studios’, each having its own distinctive character. The brightly colored Disney-MGM Studios logo had blue, yellow, white and red as the dominating colors.

The new Disney-Hollywood Studios logo, along with its contemporary name, has a totally novel and refreshing look. It has ‘black’ as the prevailing color to demonstrate glamour, style and sophistication. Again, three different fonts with three different sizes are used in the Disney-Hollywood Studios logo, all in black with gold lining ornamenting every letter. Additionally, the sassy Disney icon, Mickey Mouse, is still seen holding a clapboard in the new Disney-Hollywood Studios logo, but this time popping out of the letter ‘O’ in ‘Studios’. The Studios’ vice-president, Michael O’Grattan, accentuated that Mickey plays a prominent role’ for Walt Disney and without it they might end up losing their signature flair.

Publicly, this new image of Disney-MGM Studios has been widely appreciated and accepted. The energizing change of the new Disney-Hollywood Studios will soon take the Disney passionate youth by storm, after its upshot this January, and will ultimately give uplift to The Walt Disney Company.

About Disney: The Disney brothers, Walter and Roy, founded the Walt Disney Company on October 16, 1923. It has become the second largest Media and Entertainment Company in the world with revenues of more than $30 billion USD. Its theme park, Disney-MGM Studios, opened on May 1, 1989 at Lake Buena Vista, Florida, USA, focusing on the theme of show business.