Archive for the ‘Logo Design News’ Category
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19October
- Kelloggs, Flaking Out Over Logo Design
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When does a company take its branding a step too far? The American cereal company’s British division of Kelloggs, announced the development of laser technology that will burn its logo, or any other image, onto individual flakes of their cereal. The new technology uses a focused beam of light, where the light’s density is enough to burn an image on the surface of the flake. According to Kellogg’s representatives, the company wants consumers to be “under absolutely no illusion that Kellogg’s does not make cereal for anyone else”.
Kellogg’s will begin testing the new laser technology first with corn flakes, and if the effort is successful, it will be extended to their other cereal types, which include Special K, bran flakes and so many more. Kellogg’s reports that 128 billion bowls of its corn flakes are eaten worldwide each year. That is a lot of cereal and it seems the company wants to reinforce that those consuming the cereal, know where it came from. With a cereal that is so iconic, I would think that there would be no doubt in anyone’s mind of what brand name owns the famous breakfast food.
The main reason for this extreme form of branding is because there’s been a high number of similarly-packaged Corn flakes knockoffs lately. I’m sure it’s tough to keep competition away when you have a cereal that has been so popular for so long, but is this really the right way to go about it? I don’t think I would want to eat cereal with tiny writing on it.
-Nora Reed
Tags: branding, cereal logos, kelloggs, Logo, Logo Design
Posted in Logo Design News, LogoBlog | 4 Comments »
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06October
- Apple Fighting to Keep it’s Logo Identity
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It’s easy to steal a logo, even if you don’t always intend to. Some logos are so ingrained in our subconscious that even if we try to think up an original concept, it is usually spawned by some sort of inspiration from another famous logo. What is the difference between logo theft and being inspired by someone else’s design? That is a very fine line, which gives lawyers a field day when dealing with copyright infringement.
A recent case of a possible stolen logo identity is between the well known Australian super store Woolworth’s redesign and the ever so popular, Apple logo. The recent redesign of the Woolworth’s logo, which is a peeled apple in the shape of a “W,” has created a stir since it slightly resembles Apple’s famous icon. Apple has pleaded with the government agency in charge of Australian trademarks to deny Woolworth’s application for the logo change. The decision has not yet been made, but if Woolworths wins, they will have the right to put the logo on all their products, even their electronics.
Is this really a case of theft or does Apple just want to trademark anything that has the do with the popular fruit? What do you think?
-Nora Reed
Tags: apple, Logo, Logo Design, Logo Theft, woolworths
Posted in Graphic Design, Logo Design News, Logo Inspiration, LogoBlog | 10 Comments »
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16September
- Washington Nationals Logo: New Representation of Terrorism?
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If you were to travel to a foreign land, would you even think of abandoning your own country’s customs or anything else you may know? Most of us would not. It would be hypocritical to our own heritage, but maybe we should start thinking of that more often. It’s very possible that something we do, say or wear can be offensive to a foreigner’s customs or traditions. It’s true that we may not know if these things are offensive until we encounter a situation, but perhaps a little research before traveling would go a long way.
The Washington Nationals, based out of Washington DC, have had a few logo representations in the history of their team. Sometimes the letters “DC” are used to represent them on their hats or other merchandise and other times their full name appears over a baseball in their main logo image. They also have a curled “W” as their third representation.
During a recent trip to Israel, Tyler Allard, an assistant to Representative Jim Cooper, proudly wore a Nationals baseball cap throughout the airport. He didn’t give the cap a second thought until an Israeli airport security guard pointed to the logo on his hat with utter hatred and disgust, asking why he would wear such a hat. With laughter, the ensemble assumes that the guard is referring to the terrible performance of the American baseball team.
Their further experience of being quizzed over and over and having every inch of their luggage ravaged and searched is the reason I wouldn’t want to travel by plane very often. Apparently, green is a Palestinian color and the curly “W” of the Nationals logo closely resembles a Palestinian extremist symbol.
It makes you think twice about what to wear in the airport of a foregin country. A little thought into his clothing, and Tyler Allard could have saved himself the embarressment of having Israeli guards go through his unmentionables.
Tags: baseball, Logo Design, logo news, nationals
Posted in Logo Design News, LogoBlog | 6 Comments »
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11September
- LogoBlog Redesign: Big Design For The Little Blog That Could
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Logo Blog has had a makeover! After months of planning, and reworking ideas, our new site design is finally finished and ready to share with the world. Our site started out small and our original design was simple, but it brought us a long way. Although we all have a special place set aside for our old design, we decided that it was time for a change and Logo Blog deserved an opportunity to shine more brightly.
The staff at Logo Blog would like to extend a heartfelt thank you to The NetMen Corp., who is the gifted talent behind our new design. They worked diligently to create multiple drafts for both the logo and site graphics. They did a fantastic job and Logo Blog will forever be grateful to them.
The team at NetMen Corp is very patient and accommodating. After agreeing to help us out with our new design, they complied with every idea we threw at them and never complained after every draft they created for us. We were a bit picky here at Logo Blog, but that’s only because we strive for perfection. Thanks to their generosity, we now have a brand new logo and site design that both modernize and add style to Logo Blog. We all hope you enjoy the new design and thanks for visiting!
-Nora Reed
Tags: logo blog, netmen corp., redesign, site design
Posted in Logo Design News, LogoBlog | 1 Comment »
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11August
- Branding for the Younger Generation
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Are you a morning person? I am definitely not. I woke up today, groggy and full of sleep, but hoping a bowl of cereal and cup of coffee would help awaken my senses and get the day going. Sadly, it did not do the trick, but something else did. While eating my granola cereal, I was watching the “Today Show” and happened to catch a segment on kids and brand recognition. This instantly grabbed my attention and I couldn’t wait to get a hold of my keyboard and start typing. The story was about ‘tweens,” and how even at their young ages of 10 or 11, they are fully aware of the marketing techniques that are used on them and they are able to recognize logos or ads for products that don’t even cater to them. This must mean that large corporations are doing something right when promoting their products or services if they even can get attention from the younger generations. It all comes down to branding, which is the new popular idea in marketing and how those on top get there and stay on top.
The kids were given simple tests to see what triggered specific senses and to see what they knew about certain products based on image recognition, smells or sounds. When blindfolded, Play-doh and Crayola Crayons were held under their noses to see if they knew what they were just from smelling them. These products are not known for their smell, but they do hold a very distinctive scent that apparently is completely recognizable. Any type of product recognition is a part of company branding and although this aspects may not have been on purpose, it makes the product identifiable and helps promote the company.
Sounds were another source of identification. The short dinging tune for NBC was played for the kids and they didn’t even hesitate in pointing out where it came from. It’s no secret that well done commercial jingles stick in our heads and point us toward certain companies. Take the “free credit report.com” commercial or the song played during the Geico advertisement with the watchful pile of money. Sound is another huge part of advertising and a company that can play on all the senses has a better chance of success.
Logos and product images were another test given to the group of kids. A portion of a product logo or a photo of a blue Tiffany box with a white ribbon were display to the kids and they all were able to recognize the products easily. I don’t think that there are that many 10 year olds that shop at Tiffany’s, yet they still know just what the light blue box represents. Louis Vuitton bags do not display the name on the bag, yet it is easy to pick one out by the distinct design that is printed on all their products since they are well known items. If a product is popular, there is no need to display the name. Everyone already knows what it is.
Much like the Louis Vuitton bags, Abercrombie and Fitch also uses the nameless method to sell their product. They have established themselves over time as such a popular clothing brand that they don’t even need to display their name. The window layout of their stores exhibit black and white images of men and women with muscular, sexy bodies and that’s about it. The idea behind this is to make people think that they want to look like these models and maybe they have a chance if they buy the clothes. People may not even realize they are thinking that way, but the images play on the subconscious and the method works. Abercrombie’s success is proof of that.
Companies know that if they target the young generation now, they have a higher chance for success in the future. It seems to be working as a marketing plan and the results of the “Today Show” segment prove that this has been going on for quite some time. Kids always strive to be adults or to have adult things. It’s up to the parents to determine what is too old for them, but I guess we can’t really stop these companies from targeting them within their marketing agenda.
You can see the segment from the today show at the following link!
Today Show - Brand Savvy Tweens
-Nora Reed
Tags: branding, kids, product recognition, today show, tweens
Posted in Logo Design News, LogoBlog | 4 Comments »