Archive for the ‘LogoBlog’ Category
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08July
- Origins of the LOVE Logo
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The LOVE sculpture is a symbol for peace that was created during the Vietnam war by Robert Indiana. The sculpture is best known at its home in Love Park, located in Philadelphia, Pa. The design can also be seen in multiple other locations, such as New York City and Scottsdale, AZ. Philadelphia is known as the city of brotherly love, but that loving concept is not how the park got it’s name. The name came from the popularity of the sculpture.
LOVE Park sits in the heart of center city Philadelphia and was created in the 1960’s. The park, although simple, attracts groups of tourists and skateboarders everyday. With a flowing fountain in the center, which is surrounded by numerous curved staircases, its a great place to sit and read or just take in the city. It offers a great view of the Art museum and City Hall and is a celebrated venue for skateboarders for its natural, urban features.
Robert Indiana is known for his work among the pop culture movement. His messages are a symbol of inspiration, but also became a logo or trademark that we see recreated over and over.
The LOVE design has been an inspiration to the production of multiple items. Although the design is simple, who could argue or reject such a great concept as love? Robert Indian has truly branded himself through his work and efforts.
Tags: Logo Design, logo love, love logo, love park, robert indiana
Posted in Graphic Design, Logo Designers, Logo Inspiration, LogoBlog | 1 Comment »
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06July
- Roam with the Gnome: Travel logos
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With the summer upon us and vacation season off to a good start, it seems that traveling is on the minds of so many overworked people. When you think of traveling, the first thing that pops into your head is usually travel plans such as airline tickets, hotel bookings, and car rentals. All of these businesses are in the midst of their busy season, so their advertising should be spot on. Since a logo is the best way for a company to brand themselves, logos for the travel Industry must stand out and be recognizable.
These are probably the most known airline logos, which can be seen on the tail of the planes that proudly display them. Since vacations are something people usually cut out in a bad economy, airlines must promote themselves even more to make profits, especially this year. An airline’s best bet is to provide the best and make sure their logo is classy and ensures secure service and trust among travelers. What vacationer would trust their lives with an airline if the logo or reputation was bad?
The Internet has made so many things easier and one of them is hotel bookings. Companies like Travelocity, Hotels.com or Expedia will search all hotel listings and place them at your fingertips. They even allow you to sort through the results by price or location. It really makes traveling much easier, although there is a lot of competition among these companies. Which one is best? A better logo can offer a better first impression when the site pops up on the web. It is important for them to brand themselves among this growing conveniences.
Rental car companies generally have plain or basic logo styles, but as long as the name and service is recognizable, it works well to promote the company. A lot of them are local companies and not as known. Those smaller businesses must label what they are, although Hertz and Budget and known just by the name without the need to have the words “rentals” written within the logo.
Summer is one of the most enjoyable times of the year and a vacation is always a great and relaxing way to enjoy it. Happy Travels!
-Nora Reed
Tags: airlines, car rental, flying, hotels, Logo Design, Travel logos, vacation
Posted in Logo Inspiration, LogoBlog, Occasion Logos | 2 Comments »
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02July
- Celebrate America’s Independence! July 4th Logos
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With stars, stripes and a celebration of freedom, July 4th sets the true start of summer. Who can resist a cookout or pool party on this glorious day? With the 4th approaching so quickly, I know all of America is looking forward to the holiday weekend and an extra day off of work. In the spirit of the holiday and my own excitement for the upcoming parties, I decided to search for some logo inspiration that will put anyone in the mood to start singing the “star spangled banner.”
Simple, but brilliant. Obviously when you think of Independence day, you think of a flag and the red, white and blue color scheme. This logo represents the freedom of the 4th and flows graciously into the lettering.
I enjoyed this one as a great play off the star design. It’s more then just a simple star, it takes the concept a step further and gains a bit of flair. This design is still is very patriotic and has a more 3 dimensional look to it. I found it to be a really creative way to go.
I like the fireworks on this one. It is a nice, colorful edition to an otherwise common design. The fireworks concept is fun to play around with since fireworks can be formed into any shape, they give a designer the chance to get really creative.
Google is great for their ever changing logos. They’ve had many 4th of July editions over the years, but this one was most classy and festive.
Independence day was a great moment in American history and continues to be as we celebrate it each year. It’s a great way to start an exciting summer break with a bang and some fireworks. Happy 4th of July!!!
-Nora Reed
Tags: holiday logos, independence day, july 4th, Logo Design, logos
Posted in Graphic Design, Logo Inspiration, LogoBlog | 3 Comments »
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01July
- Billy Mays: The Logos of a Celebrity Pitchman
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Billy Mays. (July 20, 1958 – June 28, 2009) was the face of direct response marketing in America. His upbeat and friendly- in your face personality-helped sell any product he represented. He was a simple salesman who built his way up to celebrity status through his unique delivery and convincing pitch. It was his distinctive, burly, bearded look and booming voice that make him the most well known figure in television sales. Billy Mays was known best for promoting cleaning products such as OxiClean, Orange Glo, the Awesome Auger, Mighty Mend-It, Mighty Putty, Quick Chop and other assorted household items. Mays started his career as the last of the great boardwalk pitchmen in Atlantic City then moved on with the Home Shopping Network, and soon started his own company Mays Promotions, Inc. He then moved on just recently working on a documentary series on the Discovery channel, Pitchmen. Billy Mays created his own success and as a great huckster, sold himself into a household name and into the hearts and ears of America.
As great as Billy’s pitch was, the logos for the products that Billy Mays promoted are little plain and uninspired at best. All designed in the same Ron Propeil school of tacky and in your face infomercial fair, the logos were simply serviceable. Yet, with a pitchman like Billy Mays, I guess they felt they didn’t need a great or memorable logo. Perhaps, in his passing, the owners of these products will reconsider the importance of a great logo and reinvent their visual corporate identity.
-Nora Reed
Tags: billy mays, Logo Design, logos, orange glo, oxiclean, sales logos, sales pitch, tribute
Posted in Logo Design News, LogoBlog | 2 Comments »
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25June
- 76ers Go Back to the Basics With their Logo Design
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Just in time for the NBA draft, the Philadelphia 76ers have recently changed their logo by reverting back to the original design that they had during their glory days of the late 70s and early 1980s.
Their marketing department must feel that the old design is a symbol of luck and it was time to rid themselves of their current curse, much like the Detroit Lions did earlier in the year. The Lions modernized and modified their existing logo in hopes of changing their image from consistent basement dwellers to winning NFL franchise.
It seems to be a trend with sports teams to wash away the bad luck demons and start fresh with a new logo. It makes sense if you believe that a team logo is a lucky charm. If this is true, wouldn’t a team mascot be just as responsible for delivering bad luck to a team? If you change one, shouldn’t you change the other as well?
Changing a team’s logo will sometimes subvert the never ending cycle of a losing sports team. A bad season leads to poor ticket sales, low merchandise revenue, and a general lack of funds. What does a sports team need money for? Better Players! How does a team raise money to field a winner? By Repackaging and reselling all new jerseys, hats, apparel, and assorted gear, a sports franchise rebrands itself into a winner, and in turn collects the necessary money needed to sign highly valued free agents.
A team should be responsible for their own luck. If they can’t win a championship, don’t blame the logo, just play better!
-Nora Reed
Tags: 76ers logo, Logo Design, original logo, sixers, vintage logo
Posted in Branding Tips, Logo Design News, LogoBlog | 5 Comments »