As far as cameras go, Canon is a far superior product. Based on my own experience, Canon cameras last longer and perform more efficiently. The company also updates its products often and continues to advance itself as technology grows. The company’s first name was Kwanon, which was used as a trial, but was never released on the market. Once the name was changed, the original logo for Canon was designed in 1935. It was very basic and simple, but contained a unique “C,” in which the top was curved inward and ended in a sharp point. That style of letter was not available in Europe or North America, thus improving Canon’s global appeal.

As the company grew, their name changed and they soon adapted new business styles and a new logo. In 1953, another version of the logo was released and then perfected in 1955. That final version is still the logo that is used today. Canon is a company that is so confident in their quality that they have felt strong about their design for half a century.

-Nora Reed

It seems the geniuses over at Apple have quite a sense of humor and understand the demographic they appeal to. Their free wallpaper designs take on fantastic quality and also great comedic value. It’s a convenient way for them to market themselves and display their brand identity and all the while, the consumers enjoy the look.

Since Apple took on such a trendy persona for their company, it is considered “cool” to display the logo on your desktop, iphone, car bumper or anywhere you can add it. Microsoft has tried, but still doesn’t seem to have the ability to match Apple’s popularity. The masses seem to have spoken and Apple is what they want. No pressure there Apple geniuses, just keep producing high tech and fun devices and you are golden!

-Nora Reed

Spring and summer are usually the best times to visit the zoo. Whether it’s an educational field trip or just pure enjoyment, the zoo offers plenty of entertainment and opportunities to view wildlife. With so many zoos in existence all over the world, there is a great collection of logos to represent them.

Silhouetted animals seem to be a classy and simple look that is used in many of the zoo logo options. In my opinion, it works very well because it shows the type of wildlife that the zoo has to offer and does not overdo it.

I was a bit disappointed in the San Diego Zoo logo. With such a famous zoo, I would expect more than just simple, colored text.

Zoo logos seem to be very simple designs. There is not much to them and it seems promoting a zoo through a logo is not a first priority of such establishments. Perhaps local zoos could attract more visitors with a more complex or detailed design. People want to feel that they are visiting a clean, safe, well kept wildlife center and the best way to start off and create that impression is with the first thing you see, the logo!

The LOVE sculpture is a symbol for peace that was created during the Vietnam war by Robert Indiana. The sculpture is best known at its home in Love Park, located in Philadelphia, Pa. The design can also be seen in multiple other locations, such as New York City and Scottsdale, AZ. Philadelphia is known as the city of brotherly love, but that loving concept is not how the park got it’s name. The name came from the popularity of the sculpture.

LOVE Park sits in the heart of center city Philadelphia and was created in the 1960’s. The park, although simple, attracts groups of tourists and skateboarders everyday. With a flowing fountain in the center, which is surrounded by numerous curved staircases, its a great place to sit and read or just take in the city. It offers a great view of the Art museum and City Hall and is a celebrated venue for skateboarders for its natural, urban features.

Robert Indiana is known for his work among the pop culture movement. His messages are a symbol of inspiration, but also became a logo or trademark that we see recreated over and over.

The LOVE design has been an inspiration to the production of multiple items. Although the design is simple, who could argue or reject such a great concept as love? Robert Indian has truly branded himself through his work and efforts.

With the summer upon us and vacation season off to a good start, it seems that traveling is on the minds of so many overworked people. When you think of traveling, the first thing that pops into your head is usually travel plans such as airline tickets, hotel bookings, and car rentals. All of these businesses are in the midst of their busy season, so their advertising should be spot on. Since a logo is the best way for a company to brand themselves, logos for the travel Industry must stand out and be recognizable.

These are probably the most known airline logos, which can be seen on the tail of the planes that proudly display them. Since vacations are something people usually cut out in a bad economy, airlines must promote themselves even more to make profits, especially this year. An airline’s best bet is to provide the best and make sure their logo is classy and ensures secure service and trust among travelers. What vacationer would trust their lives with an airline if the logo or reputation was bad?

The Internet has made so many things easier and one of them is hotel bookings. Companies like Travelocity, Hotels.com or Expedia will search all hotel listings and place them at your fingertips. They even allow you to sort through the results by price or location. It really makes traveling much easier, although there is a lot of competition among these companies. Which one is best? A better logo can offer a better first impression when the site pops up on the web. It is important for them to brand themselves among this growing conveniences.

Rental car companies generally have plain or basic logo styles, but as long as the name and service is recognizable, it works well to promote the company. A lot of them are local companies and not as known. Those smaller businesses must label what they are, although Hertz and Budget and known just by the name without the need to have the words “rentals” written within the logo.

Summer is one of the most enjoyable times of the year and a vacation is always a great and relaxing way to enjoy it. Happy Travels!

-Nora Reed