Archive for the ‘LogoBlog’ Category
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06August
- Have Your Cake and Eat It Too: Cake Shop Logos!
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Who doesn’t enjoy some sweet treats? Cakes especially are a popular dessert that we use for so many special occasions and sometimes, just for no reason at all. It’s even fun to watch a cake go from batter to masterpiece, which is why we have so many television shows based on cake baking. The food network especially is filled with interesting cake based shows that apparently do pretty well in ratings. Everyone has a bit of a sweet tooth once in a while, so to create a good logo for a cake shop, the key is to play on that sweet tooth and show how appealing sweets can be.
I like to show this one first, because I think it’s great. The Cake Shop logo has a well done design that is very appealing to the eye. The curly lettering makes the design appear both professional and fun. The emblem to the left shows an elegant, almost gift like cake and the black background brings some formality to it. This cake shop seems like a place where one would shop for their wedding cake.
Piece of Cake also has an elegant look with the roses, which add a lot of color to an otherwise monotone piece. Although, I don’t think I really like the way the cake is toppling over at the top. It implies that a real cake from them may do so as well. That’s something I know I would like to avoid.
Simple and does the trick. As a cheesecake shop, Cheesy Affairs displays a cheesecake slice within the logo and a golden brown color, which is usually associated with cheesecake.
I can see where this one is going, but frankly, I think it is quite boring. three stacked rectangles may imply a cake, but the design is too plain and simple and looks to me like a first draft of a logo that has yet to be finished. The lettering works well, but the attempt on the cake needs a total redesign.
The same goes for Adam’s Cake Shop. This logo looks like it is still in the working process. The logo lacks color and personality and the drawing of the man is not proportioned correctly. It looks like his arm is awkwardly emerging from his side. His shoulder looks like it’s dislocated.
This last one may not be for a cake shop, but if applied to a name, it certainly would work for one. It’s simple and looks appetizing, although some color would help.
A logo really does help sell a business. These shops would not be nearly as appealing without their logos to help jump start one’s appetite for sweets. Now I am getting hungry and think I might take up baking as a hobby.
-Nora Reed
Tags: cake, cake designs, cake logos, cake shop logos, cakes, graphic designs, Logo Design, logos
Posted in Graphic Design, Logo Inspiration, LogoBlog | 1 Comment »
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03August
- A Logo’s Life: Histories of Major Logos
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With time, things naturally progress and the same applies to logos. A company’s logo is its visual identity, but if it has had the same design for years, a logo design can become outdated. Recreating a company logo can sometimes mean re-evaluating the values of the company and assessing the market and current situations going on in the world. A logo can go through many changes during the life of the company it represents, especially if it is a major company that has been in existence for a long time. Here are some great examples of the changing life of logos.
Paramount
Warner Brothers
MGM
Paramount, Warner Brothers and MGM are a few of the larger, more successful film studios and have been around for a long period of time. As you can see, they have also experienced many logo changes throughout their progression. Since the ability to create better graphics is always advancing, film studios, especially, need to keep up with it. Better graphics in their logo can give the impression that there are better graphics in the film and draw a bigger audience. It’s always about selling and the better you sell your company, the better you will sell your product. Sometimes its the little things that make a bigger difference.
Google
It seems that originally, Google had an exclamation point at the end of their logo, much like Yahoo!. It looks like they did away with it in 1999, which is a wise decision for them in my opinion. It is important to stand out among the competition and steer away from similar ideas. No matter who had it first, someone has to break down and give in. It looks like Google was the one to do so, but they became more successful, so it worked out for them in the end.
Motel 6
Apple
NBC
Pepsi
Pepsi has been through many identity changes over the years. For larger companies, it is easier for them to put forth the money for changing branding strategies. Pepsi has definitely kept up with its competition and its newest logo has stirred up so much controversy, that is seems to have skyrocketed them right into the spotlight.
Cadillac
BMW
Car companies also go through a lot of identity changes. BMW seems to have stayed fairly similar, but just made simple updates over the years. Nothing is wrong with that as long as the logo is still suited for the times and the nature of the business. Logo updates are one great way for a business to tell the world that they keep themselves fresh and always have new products or ideas to offer the public. Visual representation is a major way to sell your business and keeping your logo strong is just as important as selling your product.
-Nora Reed
Tags: design past, historic, informative, logo designs, logo history, logo progression
Posted in Graphic Design, Logo Inspiration, LogoBlog | 4 Comments »
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15July
- Canon Logo: A Great Camera, A Great History
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As far as cameras go, Canon is a far superior product. Based on my own experience, Canon cameras last longer and perform more efficiently. The company also updates its products often and continues to advance itself as technology grows. The company’s first name was Kwanon, which was used as a trial, but was never released on the market. Once the name was changed, the original logo for Canon was designed in 1935. It was very basic and simple, but contained a unique “C,” in which the top was curved inward and ended in a sharp point. That style of letter was not available in Europe or North America, thus improving Canon’s global appeal.
As the company grew, their name changed and they soon adapted new business styles and a new logo. In 1953, another version of the logo was released and then perfected in 1955. That final version is still the logo that is used today. Canon is a company that is so confident in their quality that they have felt strong about their design for half a century.
-Nora Reed
Tags: camera, Canon, canon logo, history of a logo, Logo Design
Posted in Graphic Design, Logo Inspiration, LogoBlog | No Comments »
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13July
- Apple Has Fun with their Wallpaper Designs
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It seems the geniuses over at Apple have quite a sense of humor and understand the demographic they appeal to. Their free wallpaper designs take on fantastic quality and also great comedic value. It’s a convenient way for them to market themselves and display their brand identity and all the while, the consumers enjoy the look.
Since Apple took on such a trendy persona for their company, it is considered “cool” to display the logo on your desktop, iphone, car bumper or anywhere you can add it. Microsoft has tried, but still doesn’t seem to have the ability to match Apple’s popularity. The masses seem to have spoken and Apple is what they want. No pressure there Apple geniuses, just keep producing high tech and fun devices and you are golden!
-Nora Reed
Tags: apple, apple logo, Logo Design, microsoft, wallpapers
Posted in Graphic Design, Logo Inspiration, LogoBlog | 3 Comments »
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10July
- Walk on the Wild Side With Zoo Logos
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Spring and summer are usually the best times to visit the zoo. Whether it’s an educational field trip or just pure enjoyment, the zoo offers plenty of entertainment and opportunities to view wildlife. With so many zoos in existence all over the world, there is a great collection of logos to represent them.
Silhouetted animals seem to be a classy and simple look that is used in many of the zoo logo options. In my opinion, it works very well because it shows the type of wildlife that the zoo has to offer and does not overdo it.
I was a bit disappointed in the San Diego Zoo logo. With such a famous zoo, I would expect more than just simple, colored text.
Zoo logos seem to be very simple designs. There is not much to them and it seems promoting a zoo through a logo is not a first priority of such establishments. Perhaps local zoos could attract more visitors with a more complex or detailed design. People want to feel that they are visiting a clean, safe, well kept wildlife center and the best way to start off and create that impression is with the first thing you see, the logo!
Tags: Logo Design, logos, zoo, zoo logos, zoos
Posted in Graphic Design, Logo Inspiration, LogoBlog | 1 Comment »