Archive for the ‘LogoBlog’ Category

  • 05November
    C Is For Cookie: Sesame Street Google Logos

    Sesame Street turns 40! The widely known children’s program has come a long way in 40 years, so it deserves a celebration. The show began on November 10th 1969 and is the longest running children’s television program on US TV. Google has proudly modified its logo to commemorate the joyous event with characters from the show. Jim Henson’s Muppet characters bring the educational series to life, adding personality and entertainment to the educational program.

    Cookie Monster Google Logo

    Today was Cookie Monster and yesterday was Big Bird. What other characters will Google feature? Most likely the very popular Elmo will make an appearance.

    Big Bird Google Logo

    It’s hard to keep a child’s attention span for very long, but Sesame Street has done a great job keeping kids both entertained and educated. Since the show has been around for so long, even adults have fond memories and favorite characters. The adults have passed on the tradition and perhaps Sesame Street will have another 40 yrs to go! Happy Birthday Sesame Street!

    -Nora Reed

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    Posted in Graphic Design, Logo Inspiration, LogoBlog, Occasion Logos | 4 Comments »
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  • 19October
    Kelloggs, Flaking Out Over Logo Design

    When does a company take its branding a step too far? The American cereal company’s British division of Kelloggs, announced the development of laser technology that will burn its logo, or any other image, onto individual flakes of their cereal. The new technology uses a focused beam of light, where the light’s density is enough to burn an image on the surface of the flake. According to Kellogg’s representatives, the company wants consumers to be “under absolutely no illusion that Kellogg’s does not make cereal for anyone else”.

    Kelloggs Logo

    Kellogs Laser Technology

    Kellogg’s will begin testing the new laser technology first with corn flakes, and if the effort is successful, it will be extended to their other cereal types, which include Special K, bran flakes and so many more. Kellogg’s reports that 128 billion bowls of its corn flakes are eaten worldwide each year. That is a lot of cereal and it seems the company wants to reinforce that those consuming the cereal, know where it came from. With a cereal that is so iconic, I would think that there would be no doubt in anyone’s mind of what brand name owns the famous breakfast food.

    The main reason for this extreme form of branding is because there’s been a high number of similarly-packaged Corn flakes knockoffs lately. I’m sure it’s tough to keep competition away when you have a cereal that has been so popular for so long, but is this really the right way to go about it? I don’t think I would want to eat cereal with tiny writing on it.

    Kelloggs Corn Flakes Box Design

    -Nora Reed

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    Posted in Logo Design News, LogoBlog | 4 Comments »
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  • 13October
    Blog Logos and Headers that Inspire

    I’ve spent a lot of time perusing the blogs of others and trying to get a feel for what the blogging community has to offer. After my searching, a bunch of question began to arise and I began to wonder what makes a blog popular? Is it the content or the amount of friends the blogger has? Or perhaps, a well established blog that has been around longer draws more attention. I’m still stumped as to what exactly it is, but thought that maybe it was the design of the site or even the logo or header that was the sole attraction. Most blogs are simple when it comes to the design, but having recently redesigned my own blog, it brought on the thought of how others have their blogs set up. How important is the header or logo of a blog? Does that bring in traffic and attract attention, or is just a pretty label that serves little purpose?

    Abduzeedo Logo

    Abduzeedo

    Abduzeedo has a great neon sign approach, which adds a lot of character. Other than the header, the design is simply a black background but nicely done and elegant.

    Creative Nerds Blog Logo

    Creative Nerds

    The red background brings out the warm colors of the fire design. I think the fire is a great indicator of creative thinking.

    Logo Design Love Blog Logo

    Logo Design Love

    I love how the blog name is set up as one word, but separated by a color difference rather than spaces. The logo covers the entire top of the page like a newspaper headline. The additional heart is the perfect way to tie it all together and add a bright color to the black and gray.

    Noupe Blog Logo

    noupe logo

    Noupe

    Noupe has a great color scheme, in which the accents of pink really bring out the design, although they recently changed their look, to a pale blue background with navy lettering. The pink is still present and still ties the logo together nicely. Without the pink, it would be much more lifeless. I do think that all of the lettering should have a background shadow, it would help it jump off the page.

    Outlaw Design Blog Logo

    Outlaw Design Blog

    Outlaw Design Blog

    This look is perfect for the name. Outlaw Design Blog has the great stencil look of the old west. It reminds me of lettering that would be painted on the wall of an old saloon. I like the new design a lot better now. It is much more creative and works great with the letting, although it would look nice if there was an added lasso or horse somewhere within the lettering or alongside it. It’s just such a great theme that there are so many interesting ways to take it and run with it.

    Web Design Ledger

    Web Design Ledger

    I love the wrinkled background with the subtle stripes, but I think that the lettering would benefit from some color or shadow. It just seems too plain for the interesting start going on in the background. The actual site does have a lot going on, so something plain is more beneficial to the design.

    Spoon Graphics Blog Logo

    Blog. Spoon Graphics

    This is such a busy logo but it works well. It demonstrates what it promises: good graphics!

    Problogger Blog Logo

    Pro Blogger

    Pro Blogger has a very bold design, in which the letters stand out and seem to shout at you. The “P” symbol on the side is an innovative and modern concept.

    Tech Guy Tales Blog Logo

    Techguy Tales

    I’m not sure how they can get away with this one. Are they ignoring copyright laws? I’m surprised that the representation for Family Guy has not shut this down for stealing their angry monkey image, but it makes sense nonetheless and works for the theme.


    Celebrity Gossip Logo

    Celebrity Gossip

    This design works perfect for its purpose. The large pink star in the logo is reminiscent of the celebrity walk of fame and the fashionists in front of the star represent typical gossiping girls. Good gossip is always fun!

    Little Box of Ideas Logo

    Little Box of Ideas

    The thought bubble emerging from the “i” in “ideas” is a fantastic little touch to this logo design, however I don’t fully know what the face represents. Is this the author in cartoon form? The design concept is very clever and demonstrates exactly what it is, a release of thoughts and ideas!

    Crazy Leaf Design Blog Logo

    Crazy Leaf Design Blog

    I would be disappointed if there were not a leaf somewhere in this logo, although it somewhat resembles a feather. I love how the background and lettering have a shaded effect and don’t just look like solid colors.

    Design O' Blog Header Design

    Design O’ Blog

    I like how the mouse is interpreted within the logo, considering it seems to be Niki Brown’s mascot. It’s cute and inviting and follows a fun, freehand text.

    Cats Who Code Logo

    Cats Who Code

    Simple and creative. Cats who code has a fun cartoon cat figure typing on a mac. I’m surprised Apple hasn’t forced them to change it with their paranoia over logo theft, although it seems there are many blog headers that include macs in their design.

    The Design Mag Blog Logo

    The Design Mag

    The coloring of the word “design” is what sets this concept apart from others. It looks to me like the sunset on a flat horizon and delivers a comforting feeling, yet appears professional. 

    Smashing Magazine

    Smashing Magazine

    Smashing magazine is anther great example of an interesting logo. You can’t miss that giant “S” as soon as you see it.

    When I search other blogs, I generally search by article and go after what is most compelling, no matter what blogger wrote it. Others often check specific sites everyday in search of more content. I don’t know which method is more common. With so many great logo and header designs, it’s hard to tell if those are the sole attraction to blog sites or if there is much more to it and the logo or header are just part of the entire package.  What do you think?

    -Nora Reed


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    Posted in Graphic Design, Logo Design Tips, Logo Inspiration, LogoBlog | 6 Comments »
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  • 06October
    Apple Fighting to Keep it’s Logo Identity

    It’s easy to steal a logo, even if you don’t always intend to. Some logos are so ingrained in our subconscious that even if we try to think up an original concept, it is usually spawned by some sort of inspiration from another famous logo. What is the difference between logo theft and being inspired by someone else’s design? That is a very fine line, which gives lawyers a field day when dealing with copyright infringement.

    A recent case of a possible stolen logo identity is between the well known Australian super store Woolworth’s redesign and the ever so popular, Apple logo. The recent redesign of the Woolworth’s logo, which is a peeled apple in the shape of a “W,” has created a stir since it slightly resembles Apple’s famous icon. Apple has pleaded with the government agency in charge of Australian trademarks to deny Woolworth’s application for the logo change. The decision has not yet been made, but if Woolworths wins,  they will have the right to put the logo on all their products, even their electronics.

    Woolworths Logo

    Green Apple Logo

    Shiny Apple Logo

    Is this really a case of theft or does Apple just want to trademark anything that has the do with the popular fruit? What do you think?

    -Nora Reed

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    Posted in Graphic Design, Logo Design News, Logo Inspiration, LogoBlog | 10 Comments »
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