In an age, when products, services, and concepts are all crossing barriers due to globalization, certain ‘Global Brands’ have managed to achieve what others can only dream of. In addition to being valuable, these global brands are identified with powerful logos that deliver highest levels of recognition, distinctiveness and popularity to their respective products and services. But with so many existing global brands, it is hard to conclude which one of them actually translates power ...

A logo is characterized as a dominant emblem or signature mark that relays origin, identity, or ownership. The foremost purpose is to draw out recognition. The objective of a logo is to act as an identifier, to communicate a desired idea or feeling, and to create an effective emotional reaction. A stimulating logo design can strengthen your product’s image and business identity, thus defining the nature of your company or organization. And so in view of ...

Why in the world do people go wearing flip-flops and T-shirts to the office? At the beginning of the 90s, the ‘causal business attire’ trend, or ‘business casual’ as it is commonly called, began to be a part of every office environment, and at the end of the decade, the trend boomed. According to the Society for Human Resource Management, 95 percent of the U.S. companies had some sort of casual day policy in place ...

It’s that time of the week again when we announce our winner for the LogoBlog Poll. Last week’s poll was about the upcoming 2008 Presidential Campaign logos. We asked our viewers and readers to vote for their favorite logo, out of the 5 nominations from the 2008's US Presidential Campaign. We narrowed our selection of 2008 Presidential Campaign logos to those of Barack Obama, Hillary Clinton, Jim Gilmore, Rudy Giuliani and John Edwards. Among them, ...

And we’re back with our 2nd LogoBlog Poll results. Last week, the question of our poll was “Which of the following Superhero logos is intelligent, relevant, and fantastic?” Our options included: Spiderman, Batman, Fantastic 4, X-Men and Superman. Our choice for last week’s topic stemmed from several factors. Among them, one is the growing curiosity and increasing interest of people in famous comic heroes. For a few decades now, moviegoers have been fascinated by screen ...